Data and CRO Specialist

Role Summary 

Act as the team’s analytics engine—collecting, interpreting, and actioning data across multiple channels. You’ll also champion conversion rate optimization (CRO) by identifying friction points and designing A/B tests that increase clients revenue. 

Key Responsibilities 

Analytics Management: Consolidate performance data from Google Analytics, ad platforms, and social dashboards. 

CRO Execution: Run A/B tests, analyze user flows, and recommend changes to landing pages or funnels. 

Reporting & Insights: Present weekly/monthly reports to the E-Commerce Growth Lead and clients, highlighting key wins or areas for improvement. You know the difference between an observation and an insight! 

Collaboration: Work with the Front-End Developer to implement tracking scripts or test 
variants; partner with the SEO & Paid Mediaand Social Manager to refine campaigns. 

Attribution & ROI: Ensure accurate revenue attribution for each channel, clarifying the value of SEO, paid ads, and social efforts. Run attributions modelling 


Qualifications & Skills 

Experience: 2+ years in analytics/CRO roles; familiarity with e-commerce funnels is a plus. 

Tools: Google Analytics (GA4 a plus), Optimize, Data Studio, or similar CRO platforms (Hotjar, VWO). 

Analytical Thinking: Ability to transform data into actionable recommendations. 

Testing Methodologies: Understanding of sample size requirements, statistical significance, and test structuring.