Senior Adobe Analytic (e-commerce/AB testing, Ukraine) #15047 Offline

Purpose of the job:

The Mobile App Analyst will own the tagging of data across digital platforms and will manage corporate and property
business relationships and will help support the strategic goals of both the product and analytics teams.

Main tasks and responsibilities:

• The Analyst will work with product teams to implement analytics based on business requirements and guide the task through implementation, QA, and reporting.
• The Analyst will be responsible for making sure that our tagging is accurate, while also coming up with strategies to improve our measurement capabilities.
• Develop and manage dashboards and analytics on Adobe Analytics
• Supports the measurement strategy for all digital touch points by documenting and updating the solution design reference material.
• Develop and execute on tagging schemas including tracking pixels and specifications for new sites and features, maintain and audit existing deployments and craft remediation plans to ensure accurate data capture.
• Analyze and capture business and technical requirements, KPI's and drivers for Analytics and Launch deployment needs.
• Work proactively with front‐end development teams to ensure business and technical requirements are handed off for implementation.
• Perform regression quality assurance post tag implementation to ensure quality data capture.
• Participate in reviews of user stories and scrum calls.
• Interact with stakeholders across Digital Ventures for any clarifications or issue resolution related to analytics implementations.
• Implement mobile app tagging

Education, skills and experience:

Must have:

• Bachelor’s degree or equivalent experience
• Mobile app analytics implementation experience
• 2 + years professional experience in digital or analytical environment with experience with Adobe Experience Cloud ‐ specifically Adobe Analytics and Adobe Launch
• Experience working with Tag Management tools - Adobe Launch, DTM, Java, HTML5, JavaScript, CSS
• Proficiency in Adobe Assurance
• Previous experience with e‐commerce optimization or foundation
• eCom A\B testing experience
• Basic PowerBI and SQL knowledge
• Adobe Analytics and Adobe Target, Adobe Experience cloud experience
• Digital marketing experience
• HTML5, CSS, JS experience