Head of CRM

Responsibilities:

Leading CRM department — more product, less operation stuff.
Roadmap of the department creation and management, give strategic input to the CRM management;
Daily collaboration with content/product/analytics team.
Analyze user behavior and hypothesize a way to significantly improve customer engagement metrics;
Describe, formalize and manage to lead the full cycle of hypothesis validation about players life cycle and enduring player’s motivation
Set up, test and analyse Email, SMS and other promotion campaigns;
Contribution to campaign offers and follow-up after campaign execution;
Sharing ideas within retention team for potential improvements and campaigns;

Requirements:

2+ years of experience in Product/the field of CRM;
Hands-on experience with product hypothesis validation for all funnels (Reg2FD, FTD, STD, triggers to increase gaming activity);
Successful experience with cross-sale and up-sale mechanics, data-driven approach to work;
Experience with user segmentation and personalization of offers;
Deep understanding of gamification tools and mechanics;
Knowledge of various CRM systems and platforms for campaign management.
Strong understanding of data analytics (GA, Hotjar, Power BI or equivalent). Ability to independently conclude data.
Experience in gambling is a must;
Experience in communication management;
Level of English language — B1

For comfortable and effective cooperation we offer:
Opportunity to influence and feel your impact inside the company;
Compensation that grows alongside your achievements;
Paid vacation (17 days/year) and sick leaves;
Medical insurance;
Budget for conferences, seminars, and training that will help you grow as a professional;
Free English courses;
Flexible working hours;
We have a cozy, modern office filled with everything you need in the historic center of Kyiv with free parking places.

About Slots City

Slots City — це мережа гральних клубів в Україні, що представляє собою онлайн-платформу для гри в інтернеті, організована за світовими стандартами та офіційними ліцензіями.

Company website:
https://slotscity.ua/