Email Marketing Specialist

What are we doing?
Develux is an IT consulting and software development company with products for the US market and outsourcing services worldwide. The company has been on the market since 2014 and has achieved perfect results in our four business units. We have 300+ goal-oriented, passionate specialists who are open to new challenges.

How old is the project? What stage is it at?
We are in the ed-tech space helping hundreds of thousands of students deal with academic hurdles and questions. We have been around since 2014, growing every year. We are currently working on expanding the functionality of our product, all while focusing on improving customer experience and increasing our financial metrics.
Our company is a B2B2C educational platform that provides academic paper writing services. Our clients can choose the type of work, set requirements and deadlines, and choose the author. In addition, online chat allows customers and authors to communicate with each other to clarify.
We also provide services for checking papers for plagiarism, editing and correcting text, and training and advice on improving research paper writing skills. Our team of writers consists of only the best experts, who are rigorously screened and constantly improve their skills.
Our platform also provides the opportunity to receive feedback from authors and ask for technical support and help in choosing the best work.
We constantly improve our platform and services to provide our customers with the highest convenience and quality.
Our support team is always available to help customers with any questions regarding our platform. We strive to ensure that our clients have only a positive experience with us and recommend us to their friends and colleagues.

We are looking for an experienced Email Marketing Specialist.
The ideal candidate will be results-oriented.
We value attention to detail and the ability to count numbers.
At the same time, can generate interesting solutions and experiments. Has strong design and copywriting skills.

What you will do:
- Develop and execute a comprehensive email marketing strategy;
- Segment the audience by behavioral characteristics ;
- Manage and optimize email marketing tools;
- Create emails in collaboration with copywriters and designers;
- Monitor KPIs and analyze campaign performance;
- Constantly generate new ideas and test new approaches;
- Collaborate with cross-functional teams to design new customer acquisition funnels;
- Research email marketing trends, and generate ideas;
- Run A/B tests and continuously improve key email metrics.

Required hard skills:
- Experience in a similar position - 2+ years;
- Experience with mailing services (Customer IO, SendGrid, Intercom, etc.);
- Knowledge of key communication metrics;
- Ability to set up smart email campaigns;
- Experience in the acquisition of new customers through the email marketing channel;
- Experience with other communication channels (mobile push notifications, messengers, and live chat communication);
- Ability to create responsive emails (Sripo);
- Experience with analytics (Google Analytics, PowerBI).

Technologies / tools on the project:
ESP - Intercom
Email Development - Stripo
Email designs - Figma
Analytics - GA4, PowerBI

What are the goals for the probation period?
- Launch retention marketing campaigns;
- Launch lead magnets campaigns in collaboration with other teams (Blog, SMM);
- Improve the retention rate of PPC channel.

Questions and Answers:
- Does the job come with a probation period, and if so, how long does it last?
Yes, there is a three-month probation period.

- What is the expected work schedule?
Full-time, flexible, please start no later than 11:00 (on average 8 hours daily). The office in Kyiv is open from 9:00 to 20:00. You can work remotely and also you can choose hybrid mode where you can combine working on-site and remotely.

- How many vacation and sick days are provided?
Annual paid vacation – 21 working days;
Paid confirmed sick leave;
6 unconfirmed sick days/days off a year.

What social package and benefits are offered?
-English courses (up to 80 USD/month after successfully completing the probation period).
-Compensation for the cost of a subscription sports center (up to 80 USD/month after successfully completing the probation period).
-Medical insurance (50% after successful completion of the probation period) or $200 a year for health care.
-Corporate events.

Hiring process:
- Screening call with our recruiter
- Technical interview with the Hiring Manager
- Test task
- Reference check
- Proposal for cooperation with Develux

Please note that feedback with the results of the CV review will be provided only in the event of a decision to further consider your candidacy.
Otherwise, your data will be retained in the company's CV database, and we will gladly contact you if a suitable vacancy becomes available. The consideration period is 10 working days.

About Develux

We are an IT consulting and software product company with our own product service for the USA market, and outsourcing services throughout the world.

Develux offers full-cycle custom software development services and provides the smartest solutions for our customers in the fields of e-commerce, fintech, automotive, healthcare, and logistics & supply chains.

We believe that people with different perspectives and lived experiences drive the company to create unique solutions.

Company website:
https://develux.com/

DOU company page:
https://jobs.dou.ua/companies/ajtiservis-tov/