Affiliate Data Analyst- I gaming

Introduction to the Role: This role focuses on optimizing affiliate marketing campaigns through data insights. It falls within the Middle/Senior level.

Advantages of the role for you:

High-Impact Role: The position offers the opportunity to directly impact affiliate marketing campaigns through data-driven insights, contributing significantly to the success of the business.

Professional Growth: Working at the Middle/Senior level provides opportunities for professional growth and development, allowing the candidate to expand their skill set and advance their career in data analysis and affiliate marketing.

In-depth Understanding of Affiliate Marketing: The role provides exposure to various aspects of affiliate marketing, including models like CPA/CPS, enabling the candidate to deepen their understanding and expertise in this field.

Key Responsibilities:

Data Collection and Tracking:

Implementing tracking mechanisms to collect data on affiliate traffic using web analytics tools or affiliate tracking platforms.

Ensuring accurate and reliable data collection from various sources such as affiliate networks, websites, and landing pages.

Data Analysis and Reporting:

Analyzing affiliate traffic data to identify trends, patterns, and performance metrics.

Generating regular reports and dashboards to monitor key performance indicators (KPIs) related to affiliate marketing, such as clicks, conversions, revenue, and ROI.

Conducting ad-hoc analysis to answer specific business questions or investigate anomalies in affiliate traffic.

Performance Optimization:

Collaborating with marketing teams and affiliate managers to optimize affiliate marketing campaigns based on data insights.

Identifying opportunities to improve conversion rates, increase traffic quality, and maximize ROI from affiliate partnerships.

A/B testing different creatives, landing pages, and promotional strategies to optimize affiliate performance.

Forecasting and Budgeting:

Using historical data and trends to forecast future affiliate traffic and revenue.

Assisting in budget allocation and resource planning for affiliate marketing initiatives.

Stakeholder Communication:

Presenting findings and recommendations to stakeholders, including marketing managers, executives, and affiliate partners.

Collaborating with cross-functional teams to align affiliate marketing efforts with overall business objectives.

Data Governance and Compliance:

Ensuring data accuracy, integrity, and security in compliance with relevant regulations and policies.

Implementing data governance best practices to maintain data quality and consistency.

Continuous Improvement:

Staying updated with industry trends, best practices, and emerging technologies in affiliate marketing and data analytics.

Proactively seeking opportunities to improve processes, tools, and methodologies for analyzing affiliate traffic and optimizing performance.

Required Skills

Data Analysis Skills:

Proficiency in SQL for querying and analyzing data from databases.

Ability to work with large datasets efficiently.

Familiarity with data visualization tools like Tableau, Power BI, or Google Data Studio to create insightful reports and dashboards.

Statistical analysis skills to identify trends, patterns, and anomalies in the data.

Knowledge of data cleaning and preprocessing techniques.

Business Understanding:

Understanding of affiliate marketing models, such as cost per click (CPC), cost per acquisition (CPA), and revenue sharing.

Familiarity with key performance indicators (KPIs) relevant to affiliate marketing, such as click-through rate (CTR), conversion rate, and return on investment (ROI).

Knowledge of the affiliate marketing ecosystem, including publishers, advertisers, and affiliate networks.

Technical Skills:

Basic understanding of web technologies like HTML, CSS, and JavaScript to track and analyze affiliate traffic through web analytics tools.

Familiarity with tracking mechanisms such as cookies and pixels used in affiliate marketing.

Knowledge of web analytics tools like Google Analytics or Adobe Analytics to track and measure affiliate traffic performance.

Communication Skills:

Ability to communicate complex findings and insights to stakeholders in a clear and understandable manner.

Collaborative skills to work effectively with marketing teams, affiliate networks, and other relevant departments.

Problem-Solving Skills:

Ability to identify problems or opportunities based on data analysis and propose actionable solutions.

Critical thinking skills to evaluate the effectiveness of different affiliate marketing strategies and tactics.

Project Management Skills:

Organizational skills to manage multiple tasks and prioritize work effectively.

Ability to meet deadlines and deliver results within specified timelines

Your Hiring Journey:

Chat with Recruiter- Technical Interview with Team Leader - Assessment during interview -Offer Letter