Head of Marketing (FinTech)
About PayDo
PayDo is a Fintech company licensed in the UK and Canada. We are proud to be a direct SWIFT participant, Mastercard principal member and SEPA member. PayDo is the most advanced payment platform providing business and personal IBANs and local accounts, merchant services, mass payments, as well as virtual and plastic debit cards globally.
Do you thrive in a dynamic environment where creativity meets data-driven strategy? Are you passionate about building a strong brand and driving business growth? If so, we have an exciting opportunity for you!
We are seeking a dynamic Head of Marketing who can unite our team and harness the creative energy to achieve outstanding results. We are in need of someone who can inspire collaboration, foster innovation, and drive us towards our goals with passion and vision. If you have a proven track record of leading Marketing teams to success and possess the ability to navigate through creative challenges, we want to hear from you!
Your main responsibilities:
– Manage the development and execution of marketing strategies, focusing on achieving campaign goals and enhancing brand visibility
– Lead the marketing team (currently, up to 7 people) to ensure seamless collaboration, productivity, and the attainment of departmental objectives
– Establish and monitor KPIs and ROI for diverse traffic channels to optimize resource allocation and enhance marketing effectiveness
– Utilize advanced analytics tools to analyze performance metrics and derive actionable insights for continuous optimization
– Deliver regular reports on marketing channel efficiency and team performance, showcasing progress towards strategic targets
– Manage various marketing channels, including email, database, social media, and search engine strategies, emphasizing engagement and ROI
– Oversee the publication of internal and external content such as press releases, articles, and partnership promotions to maintain brand relevance
– Drive international market expansion initiatives by launching projects, refining product packaging, and strengthening brand presence
– Collaborate with cross-functional teams to align marketing initiatives with overarching business goals and regulatory standards
– Conduct comprehensive market research and competitor analysis to inform strategic marketing and product decisions
– Coordinate event logistics during conferences, ensuring effective branding, booth setup, and promotional activities
– Maintain and update departmental resources such as Confluence and Brand Book with current and pertinent information
Current main marketing priorities:
– Brand Book update: structured communication and design guidelines, to streamline and unify all promotional and product materials
– Creative and viral marketing strategy to significantly increase brand awareness (and consequently generate marketing leads). Anything from viral TikToks and micro-influencers to Forbs paid advertising, product promo campaigns, etc
Marketing team resources:
Product marketing manager, copywriter, content writer, SMM, event manager, motion designer, and graphic designer (as well as a product design team to support brand book development).
Additionally, we contracted PPC and SEO agencies to manage respective directions.
We want to see from you:
– Minimum 3 years of experience in a Marketing leadership role, 5 years in Marketing (including international experience)
– Proven track record of developing and executing successful marketing strategies that drive business growth
– Strong understanding of marketing principles, digital marketing channels (email marketing, social media marketing, SEO, PPC), and marketing analytics
– Excellent communication, collaboration, and leadership skills with the ability to motivate and inspire a team
– Experience managing and developing a high-performing marketing team
– Data-driven approach with a strong understanding of marketing KPIs and ROI measurement
– Excellent written and verbal communication skills
– Ability to work effectively in a fast-paced and dynamic environment
– Experience with project management methodologies
– A passion for technology and innovation
– Advanced level of English proficiency
– Creativity skills
Will be a plus
– Experience working for the FinTech company
– Experience with B2B and B2C audiences on an international level
Benefits of this role
– Opportunity to attend industry conferences and workshops to stay ahead of the curve
– Be at the forefront of innovation in the exciting and rapidly growing FinTech space
– Play a key role in shaping the brand and driving growth of a disruptive company
– Work in a collaborative and fast-paced environment with a team of passionate and talented individuals
– Possibility to build your own team of exceptional professionals worldwide
Hiring steps:
CV screening (up to 3 business days) → TA Interview (up to 45 min) → Interview with Hiring Manager (up to 60 min) → Test task (optional) → Final Interview (optional) → Job offer → Welcome on board!
To apply, please submit your resume (and a cover letter detailing your relevant experience, and your salary expectations).
We are an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage candidates from all backgrounds to apply.
No hierarchy nor bureaucracy is acceptable here at PayDo.
We work with people for people.
PayDo is a Fintech company licensed in the UK and Canada. We are proud to be a direct SWIFT participant, Mastercard principal member and SEPA member. PayDo is the most advanced payment platform providing business and personal IBANs and local accounts, merchant services, mass payments, as well as virtual and plastic debit cards globally.
Do you thrive in a dynamic environment where creativity meets data-driven strategy? Are you passionate about building a strong brand and driving business growth? If so, we have an exciting opportunity for you!
We are seeking a dynamic Head of Marketing who can unite our team and harness the creative energy to achieve outstanding results. We are in need of someone who can inspire collaboration, foster innovation, and drive us towards our goals with passion and vision. If you have a proven track record of leading Marketing teams to success and possess the ability to navigate through creative challenges, we want to hear from you!
Your main responsibilities:
– Manage the development and execution of marketing strategies, focusing on achieving campaign goals and enhancing brand visibility
– Lead the marketing team (currently, up to 7 people) to ensure seamless collaboration, productivity, and the attainment of departmental objectives
– Establish and monitor KPIs and ROI for diverse traffic channels to optimize resource allocation and enhance marketing effectiveness
– Utilize advanced analytics tools to analyze performance metrics and derive actionable insights for continuous optimization
– Deliver regular reports on marketing channel efficiency and team performance, showcasing progress towards strategic targets
– Manage various marketing channels, including email, database, social media, and search engine strategies, emphasizing engagement and ROI
– Oversee the publication of internal and external content such as press releases, articles, and partnership promotions to maintain brand relevance
– Drive international market expansion initiatives by launching projects, refining product packaging, and strengthening brand presence
– Collaborate with cross-functional teams to align marketing initiatives with overarching business goals and regulatory standards
– Conduct comprehensive market research and competitor analysis to inform strategic marketing and product decisions
– Coordinate event logistics during conferences, ensuring effective branding, booth setup, and promotional activities
– Maintain and update departmental resources such as Confluence and Brand Book with current and pertinent information
Current main marketing priorities:
– Brand Book update: structured communication and design guidelines, to streamline and unify all promotional and product materials
– Creative and viral marketing strategy to significantly increase brand awareness (and consequently generate marketing leads). Anything from viral TikToks and micro-influencers to Forbs paid advertising, product promo campaigns, etc
Marketing team resources:
Product marketing manager, copywriter, content writer, SMM, event manager, motion designer, and graphic designer (as well as a product design team to support brand book development).
Additionally, we contracted PPC and SEO agencies to manage respective directions.
We want to see from you:
– Minimum 3 years of experience in a Marketing leadership role, 5 years in Marketing (including international experience)
– Proven track record of developing and executing successful marketing strategies that drive business growth
– Strong understanding of marketing principles, digital marketing channels (email marketing, social media marketing, SEO, PPC), and marketing analytics
– Excellent communication, collaboration, and leadership skills with the ability to motivate and inspire a team
– Experience managing and developing a high-performing marketing team
– Data-driven approach with a strong understanding of marketing KPIs and ROI measurement
– Excellent written and verbal communication skills
– Ability to work effectively in a fast-paced and dynamic environment
– Experience with project management methodologies
– A passion for technology and innovation
– Advanced level of English proficiency
– Creativity skills
Will be a plus
– Experience working for the FinTech company
– Experience with B2B and B2C audiences on an international level
Benefits of this role
– Opportunity to attend industry conferences and workshops to stay ahead of the curve
– Be at the forefront of innovation in the exciting and rapidly growing FinTech space
– Play a key role in shaping the brand and driving growth of a disruptive company
– Work in a collaborative and fast-paced environment with a team of passionate and talented individuals
– Possibility to build your own team of exceptional professionals worldwide
Hiring steps:
CV screening (up to 3 business days) → TA Interview (up to 45 min) → Interview with Hiring Manager (up to 60 min) → Test task (optional) → Final Interview (optional) → Job offer → Welcome on board!
To apply, please submit your resume (and a cover letter detailing your relevant experience, and your salary expectations).
We are an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage candidates from all backgrounds to apply.
No hierarchy nor bureaucracy is acceptable here at PayDo.
We work with people for people.
About PayDo
ABOUT USPayDo is a fintech company licensed by FCA (UK) and FINTRAC (Canada). Our company is proud to be Mastercard Principal Member and SWIFT Direct Participant. PayDo is the payment platform providing IBAN accounts, merchant, mass payments, virtual and plastic cards in the United Kingdom, European Union, Canada and internationally.
All services are available within one account, one setup and by one obligation free contract.
WHAT WE STAND FOR
Our mission is to make payment solutions available in every corner of the world.
We believe in the accessibility of sending and receiving money everywhere with ease. PayDo stands for freedom from bureaucratic limits. Our mission is to become the #1 virtual banking service that embodies high-quality service, excellence and adeptness.
OUR TEAM
Our team at PayDo consists of 80+ professionals who love what they do and believe in making a difference. Our competencies extend to software engineering, risk management, customer support, operation management and more — everyone can find their perfect place here. No hierarchy nor bureaucracy is acceptable here at PayDo. We work with people for people.
We have offices in London, Kyiv and Warsaw. During the war in Ukraine we offer our employees to work remotely.
Company website:
https://paydo.com
DOU company page:
https://jobs.dou.ua/companies/paydo/
Job posted on
18 April 2024
85 views 27 applications
85 views 27 applications
$3000-4500
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