Head of performance marketing (offline)

Fintech company with its own product is looking for a 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 to join its team.

𝐊𝐞𝐲 𝐭𝐚𝐬𝐤𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧:
⚡Strategically strengthen digital marketing to increase sales of business products
⚡To build systemic processes and be responsible for Acquisition - attracting users to the company's products, source management

𝐉𝐨𝐛 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:
🔹 Strategic and tactical planning of online advertising and promotion of performance channels
🔹 Ensuring the implementation of plans for work in each of the channels: PPC, SEO, CPA, Social Media Advertising, Targeting ads, Programmatic, Retargeting, etc.
🔹 Ensuring the implementation of work plans with channel managers (PPC, SEO, CPA, Social Media Advertising, Targeting ads, Programmatic, Retargeting) in the Company and external contractors
🔹 Quality control and preparation of marketing reports in each channel by each performer (both internal and external)
🔹Organization and control of setting up and maintaining online analytics (Google Analytics, Google Tag Manager), evaluation of the effectiveness of channels and advertising campaigns at the level of traffic, conversions both independently and with each specific performer
🔹 Work with UX/UI (graphic designer) of any resources that the company needs: websites, landing pages, mobile applications
🔹 Conducting A/B/N () tests to improve the UX/UI of the main site and other sites or landing pages
🔹Preparing regular reports (including for accounting)
🔹Development and training of your team, participation in training programs within the company
🔹Communication with other departments of the company

𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐝 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞:
🔹 3+ years of experience in a similar or related position
🔹 Experience in building and managing Digital processes, knowledge of basic tools and frameworks in this area
🔹 Experience in developing and implementing a marketing strategy in terms of Digital, budgeting
🔹Working with all major traffic channels: CPA, Social Media Advertising, Targeting ads, Programmatic, Retargeting, etc.
🔹 Practical experience in launching and developing new, non-standard channels of user acquisition
🔹 Experience in expanding the audience of the application
🔹 Practical skills in setting KPI/ROI for different types/kinds of traffic
🔹 Knowledge of marketing analytics tools
🔹 English - preferably Intermediate +

About MIRA - top recruiting

Our mission embodies the principal task and modus operandi of our team. Even if we find you a suitable candidate, our work is not finished. We keep track of how well you interact, and we are ready to provide help and advice at any time.

Our clients can always count on our support. We are your reliable partner.

Company website:
https://miratop.com.ua/

DOU company page:
https://jobs.dou.ua/companies/mira-top-recruiting/