Retention Marketing Manager

Requirements:
- Gambling experience is mandatory;
- Experience in drafting and conducting marketing activities for player retention and return;
- Knowledge of the basic mechanics of actions and tournaments;
- Ability to calculate the economy of a share, bonus, tournament;
- Experience with client segmentation;
- Knowledge of marketing and niche metrics: LTV, ARPU, RR, CR, GGR, NGR, etc.;
- Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities;
- Experience working with analytics tools: GA, Tableau, Voluum, Power BI, Google Data Studio;
- Knowledge of market and competitor analysis methods, as well as own product;
- Analytical mindset;
- Creativity.

Will be plus:
- Knowledge of the main providers and manufacturers of games and slots;
- Understanding the coefficients in rates, and how they are calculated;
- Possession of information about the types of sports that constantly appear in the lines (names of teams, clubs, top athletes).

Responsibilities:
- Monthly planning and compilation of marketing activities;
- Organization of promotions, raffles, and other activities to retain and return the player;
- Calculation of predictions, analytics of held actions;
- Creation and registration of mechanics of new shares, compilation of technical specifications for developers (product and marketing admin);
- Ensuring regular communication with the player via SMS, email, messengers, push, and social networks;
- Setting up trigger chains;
- Communication with the team to develop a general strategy;
- Management of expenditure planning and reporting;
- Analysis of the market and competitors;
- Setting tasks for the employees of their department.

About PIN-UP Global

PIN-UP Global is an ecosystem of independent companies involved in the life cycle of various entertainment products. PIN-UP Global is divided into directions depending on the profile. In each direction, there can be one or more companies interacting with each other by competition and cooperation. Ecosystem companies introduce innovative technologies, non-standard solutions for the development and scaling of products and services.

PIN-UP Global is divided into directions depending on the profile. In each direction, there can be one or more companies interacting with each other by competition and cooperation.
● PIN-UP.TECH
Includes IT companies that specialize in technological solutions that are unique for the market, allowing partners to maintain their leading positions and provide high quality products.
● PIN-UP.BUSINESS
The companies included in it have expertise in the legal field, finance and apply the best practices of marketing communications to achieve the goals of the customer. It also includes an in-house full-cycle recruiting agency.
● PIN-UP.CARE
Directions for working with non-profit organizations that declare the principles of social responsibility in the field of human rights, labor relations, environmental protection and charitable activities.
● PIN-UP.TRAFFIC
The direction provides the development of software and tools for working with affiliate partners. The companies included in PIN-UP.TRAFFIC are responsible for attracting high-quality traffic to the products and services that customers need.
● PIN-UP.CRM
This is a group of companies, the scope and task of which is to build a high-quality level of service and marketing for all customers of the ecosystem. The specialists of PIN-UP.CRM promptly solve problems and simplify the life of customers.
● PIN-UP.TEAM
This segment is focused on important principle of the ecosystem’s culture — well-being of our specialists. To do this, we regularly implement programs not only for adaptation, development and training of employees, but also for leisure activities.
● PIN-UP.PLAY
In this direction are represented independent companies that launching an operation model of online entertainment business under the PIN-UP trademark with requirements of local and international regulators.

Our mission – based on deep market knowledge and the latest technologies, develop the Ecosystem companies and remain industry leaders.

Company website:
https://pin-up.global/

DOU company page:
https://jobs.dou.ua/companies/pin-up-tech/