Product Growth manager CRM

Requirements:
- Spoken Ukrainian/Russian
- Experience in the online casino or gaming industry as a CRM Product Manager for at least 3 years;
- Experience in product management with automated CRM systems and knowledge of process automation methods to optimize customer interactions;
- Ability to work with email marketing platforms;
- Deep understanding of A/B testing principles and methodology;
- Ability to analyze data, identify trends, and formulate recommendations based on data;
- Strong communication skills and ability to effectively interact with various levels of the team and stakeholders;
- Experience with Agile methodologies in product development (e.g., Scrum, Kanban);
- Ability to lead projects and manage cross-functional teams;
- Practical experience in managing all stages of the product life cycle.

Will be plus:
- Analytical skills: Ability to analyze data, identify trends, and key factors influencing landing page conversion;
- Communication skills: Ability to effectively communicate with various project stakeholders, including developers, designers, marketers, and product managers, for successful implementation of testing initiatives and landing page optimization;
- Organizational abilities: Ability to efficiently plan and organize work, adhere to deadlines, and coordinate actions of different team members to achieve common goals;
- Flexibility and adaptability: Willingness to quickly respond to changes in situation and adapt to new requirements and working conditions;
- Desire for self-development: Willingness to constantly learn and grow in the areas of A/B testing, landing page optimization, and product management.

Responsibilities:
- Development and implementation of CRM strategy to increase customer loyalty and participation in games;
- Creating customer life cycles: from registration, conversion, and interaction to churn prevention and reactivation;
- Management of ongoing customer segmentation;
- Tracking and testing the effectiveness of CRM campaigns, including email blasts, SMS notifications, push notifications, and other communication channels;
- Contribution to strategy, planning, and development of CRM to increase retention and LTV;
- Analysis of CRM campaign effectiveness and development of recommendations for improvement based on data and metrics;
- Collaboration with stakeholders in various departments to ensure seamless and consistent workflow and communication;
- Continuous study and analysis of user behavior data on landing pages to identify new opportunities for improving and optimizing user experience.

Technical Stack:
- Knowledge of analytics and testing tools such as Google Analytics, A/B testing tools, dashboards, conversion optimization tools, Hotjar, and others;
- Knowledge and experience with CRM platforms such as Salesforce, HubSpot, Zoho CRM, etc.;
- Experience using email marketing platforms such as Mailchimp, SendGrid, GetResponse, etc.

About PIN-UP Global

PIN-UP Global is an ecosystem of independent companies involved in the life cycle of various entertainment products. PIN-UP Global is divided into directions depending on the profile. In each direction, there can be one or more companies interacting with each other by competition and cooperation. Ecosystem companies introduce innovative technologies, non-standard solutions for the development and scaling of products and services.

PIN-UP Global is divided into directions depending on the profile. In each direction, there can be one or more companies interacting with each other by competition and cooperation.
● PIN-UP.TECH
Includes IT companies that specialize in technological solutions that are unique for the market, allowing partners to maintain their leading positions and provide high quality products.
● PIN-UP.BUSINESS
The companies included in it have expertise in the legal field, finance and apply the best practices of marketing communications to achieve the goals of the customer. It also includes an in-house full-cycle recruiting agency.
● PIN-UP.CARE
Directions for working with non-profit organizations that declare the principles of social responsibility in the field of human rights, labor relations, environmental protection and charitable activities.
● PIN-UP.TRAFFIC
The direction provides the development of software and tools for working with affiliate partners. The companies included in PIN-UP.TRAFFIC are responsible for attracting high-quality traffic to the products and services that customers need.
● PIN-UP.CRM
This is a group of companies, the scope and task of which is to build a high-quality level of service and marketing for all customers of the ecosystem. The specialists of PIN-UP.CRM promptly solve problems and simplify the life of customers.
● PIN-UP.TEAM
This segment is focused on important principle of the ecosystem’s culture — well-being of our specialists. To do this, we regularly implement programs not only for adaptation, development and training of employees, but also for leisure activities.
● PIN-UP.PLAY
In this direction are represented independent companies that launching an operation model of online entertainment business under the PIN-UP trademark with requirements of local and international regulators.

Our mission – based on deep market knowledge and the latest technologies, develop the Ecosystem companies and remain industry leaders.

Company website:
https://pin-up.global/

DOU company page:
https://jobs.dou.ua/companies/pin-up-tech/