Head of B2C Marketing (offline)

We are seeking a dynamic and results-driven professional to join our team as the Head of B2C Marketing. The ideal candidate will share a strong connection with our product users, actively contribute to the development of a comprehensive product marketing strategy, and play a key role in establishing a full communication cycle with our users. The primary focus will be on expanding our loyal audience, maintaining user engagement, and encouraging repeat visits.

Main Responsibilities:
- Develop and implement a robust marketing strategy.
- Outline a detailed 3-6-9 month plan and take accountability for its execution.
- Segment the user base and foster cross-functional collaboration with other teams.
- Manage relationships with contractors and build a dedicated team for this marketing direction.
- Create effective marketing initiatives targeting user activation, retention, and platform re-engagement.
- Assign tasks to development and design teams.
- Formulate a strategy for newsletters and push notifications across all communication channels.
- Utilize analytics and technological tools to monitor, recommend, and implement optimizations for the product’s user experience.
- Develop key performance indicators to measure campaign effectiveness, reducing churn, and enhancing user retention/return.
- Identify new product opportunities in the market.
- Lead team formation by defining roles, core competencies, and actively participating in the recruitment process.

Candidate Requirements:
- Minimum 3 years of experience in B2C marketing, preferably in fintech or crypto industries.
- Minimum 1 year of experience in a Team Leader or Head of Department role.
- Proven experience in developing and successfully implementing strategies for user retention and re-engagement.
- Strong project management skills with a focus on task prioritization.
- Critical thinking and openness to testing new approaches, methods, and marketing campaigns.
- Proficiency in web analytics tools.
- Experience in conducting focus groups and surveys.
- Advanced English language proficiency.

About XFamily

XFamily is a platform which provides fast, reliable and unified data APIs (Application
Programming Interface) to cryptocurrency markets.
We are a high-quality provider and developer of complex market data programs for the
cryptocurrency markets.
Our product is unique because it provides an opportunity to serve customers in the most convenient and fast way.
Most large companies at some stages are faced with the need to develop APIs for clients or for internal use.
That is why it was decided to create XFamily that offers API as a finished product for other companies.
In less than a year of work, we were able to create a constantly growing electronic database of historical market data, helped our clients integrate more than 100 cryptocurrency exchanges, and also increased their list of supported assets to 12,000.

Company website:
https://xfamily.io

DOU company page:
https://jobs.dou.ua/companies/hfamily/