Product Design Lead

Please note: This role requires the ability to travel to Sofia, Bulgaria, when necessary. Readiness to relocate to Sofia will be considered a strong advantage.

OpenTag is a full-product company that focuses on revolutionizing the B2C/B2B gaming industry. We aim to provide operators worldwide with a state-of-the-art platform that serves as a comprehensive solution for all their needs.

Our mission is to create the best software through empowered teams, centralized around our product. We do this to help great organizations reach ambitious goals and fulfill their purpose with equally great teams.

The role and challenge:
 

We are currently looking for an experienced, hands-on Lead Product Designer to join our product design team and contribute to our growth journey.

You will take ownership of our product design department, driving research, innovation, and ongoing optimization for our current and future operators. You will collaborate with senior management (both at OpenTag and with clients), challenging existing assumptions, raising standards, introducing new tools, KPIs, and gaining a better understanding of our end users and their pain points.

The ideal candidate will proactively foster innovation, growth, and support within their department while aligning with the company’s objectives.

Responsibilities:
 

• Lead and own the overall product design strategy, aligning with business objectives and industry best practices.
• Maintain a hands-on approach, actively contributing to prototyping, wireframing, and UX/UI execution while mentoring the team.
• Champion user research, leveraging A/B testing, surveys, analytics, and direct user interviews to inform design decisions.
• Ensure deep integration with product, engineering, and operations teams, balancing usability, scalability, and technical constraints.
• Drive collaboration with clients and external stakeholders, understanding business needs and refining the product experience accordingly.
• Own and maintain a robust design system, ensuring consistency across products, with a preference for utilizing Aligned.app for streamlined collaboration.
• Develop and implement standardized design processes, KPIs, and best practices to optimize efficiency and output.
• Stay ahead of industry trends, continuously integrating innovative UX best practices and emerging technologies into our design workflow.
• Deliver seamless UX across web, mobile, and native applications, ensuring a world-class user experience tailored to the gaming audience.

Our Ideal Candidate:

• 5+ years of hands-on experience in Product Design, UX/UI, or Interaction Design, preferably in a leadership role.
• Extensive experience in the iGaming and sports betting industry, with a deep understanding of its unique challenges and user expectations.
• Strong ownership mindset – ability to drive initiatives end-to-end, from ideation to implementation, beyond just managing tasks.
• Proven ability to collaborate with product, engineering, and client-facing teams, ensuring business alignment and technical feasibility.
• Deep expertise in user research, information architecture, usability testing, and interaction design.
• Proficiency in Figma, prototyping tools, and other industry-standard design software.
• Experience in Agile/Lean environments, with a strong understanding of MVPs, iterative development, and time-to-market constraints.
• Experience maintaining and scaling a design system, ensuring cross-platform consistency and efficiency.
• Familiarity with JIRA, Confluence, and other product management tools.
• Upper-Intermediate English (be able to pass interviews in English).
• Ability to travel to Sofia, Bulgaria, when needed (or readiness to relocate to Sofia will be considered a plus)

How to Apply
 

If you are interested in this opportunity, do not hesitate to apply. Please submit your resume along with a portfolio showcasing your design work.