Go to Market Strategist and Growth Marketing Offline

About Backendless Corp:

Backendless Corp is reshaping the future of technology, offering a dual-faceted platform tailored to the distinct needs of software developers and business professionals alike. For developers, our system provides a robust framework to build, manage, and scale mobile and web applications with ease. Business users benefit from a comprehensive suite of tools designed to visualize and optimize business operations, enhancing efficiency and effectiveness across the board. Our platform excels in automating complex business processes, streamlining tasks, and fostering innovation for both groups. This integrated approach ensures that every idea can swiftly move from concept to reality, whether coding skills are involved.

Job Overview:

We are seeking a creative and strategic Marketing Specialist to join our team. The successful candidate will play a pivotal role in developing and implementing our marketing strategy, creating compelling content, and engaging with our audience across various channels.

Key Responsibilities:

- Actively participate in the creation and execution of marketing strategies, generating and implementing new ideas.

- Write engaging blog posts, landing pages, case studies, and promote content across social media platforms.

- Manage the news publication, newsletter distribution, and setup of marketing drip campaigns.

- Collaborate with internal teams to gain a deep understanding of the product to ensure marketing efforts align with product capabilities and vision.

- Administer our social media presence on LinkedIn, and Twitter.

- Monitor analytics to ensure content meets the needs of our clients and adjusts strategies accordingly.

Qualifications:

- Proven experience in marketing, content creation, or a similar role.

- Excellent English writing and communication skills.

- Strong understanding of social media platforms and digital marketing tools.

- Ability to work collaboratively with cross-functional teams to achieve business goals.

- Analytical mindset with the ability to track and interpret performance metrics.

- Creative thinker with a passion for technology and innovation.