Marketing Automation Specialist (offline)
Responsibilities:
◼ Plan, build, and execute integrated cross-channel communications, campaigns, and nurture programs in HubSpot
◼ Oversee campaigns from creation, testing through to results analysis and reporting.
◼ Manage set-up and configuration of data-driven campaigns ensuring deliverability and tracking.
◼ Advise the individual campaign owners on improvements of the buyer journeys, buyer personas, workflows, and content assets based on the conversion rates and data.
◼ Implement and optimize an effective lead scoring system and a closed-loop process for the MQL quality feedback from sales/SDRs.
◼ Refine and roll out the lead management process and work closely with the Web Marketing Manager to have this mapped properly to the CRM system.
◼ Set up effective workflows for new business campaigns as well as customer plays for onboarding, renewal, churn management and cross-sell and up-sell.
◼ Monitor individual campaign performance and feedback to the Outbound Sales teams and stakeholders.
◼ Work closely with the Web Marketing Manage to visualize the campaign performance KPIs.
We are looking for someone who has:
◼ Keen eye and aptitude for troubleshooting with solutions led approach.
◼ Understand workflow processes and systems within a marketing/sale cycle.
◼ Must thrive in a fast paced, iterative, deadline driven environment.
◼ Provide training, documentation, and guidance for new and existing users.
◼ Solid knowledge of email best practices and compliance.
◼ Minimum of 1 years of proficient Marketing Automation experience, preferably HubSpot Certified.
◼ Demonstrable experience with various attribution models and supporting tools.
◼ Solid understanding of Inbound marketing and customer experience marketing.
What we offer:
- Modern office in the city center
- A young & friendly international team
- Official Employment
- Salary
- Ability to travel abroad (visiting our offices all over the world)
- Paid sick leaves and vacation
About Clouprinter
As a multi-side platform, we are connecting print partners and print buyers in almost any country in the world via our cloud-based platform.We are a Dutch company with branches in Denmark and Ukraine.
Company website:
https://www.cloudprinter.com/
The job ad is no longer active
Job unpublished on
28 October 2021
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