Product marketing manager (offline)

Who we are
Yola.com is a site-building platform with more than 13M users worldwide. Yola enables small businesses, non-profits, and everyday users to create, manage, and grow their online presence easily and with no technical knowledge. In addition to a robust, easy-to-use website builder and secure hosting services, Yola's solution offers e-commerce and marketing solutions.

Founded in 2007, the company is headquartered in San Francisco, California, has offices in Kyiv and Lviv, Ukraine.

About the role
- Yola is seeking an experienced Product Marketing Manager to help establish our product as the preferred choice for building and managing a sophisticated online presence. You will develop the positioning, messaging, and go-to-market strategy for products that empower millions of small businesses.
- With an analytical approach and a deep understanding of the market, you will masterfully connect our product capabilities to customer needs. You will collaborate with cross-functional teams on product launch and promotion, communicating the value of Yola’s products to both internal and external audiences.
- This is an opportunity to join a global, product-focused company, at an exciting stage of growth.

Our ideal candidate will have
- 3+ years of product marketing experience for digital products
- History of leading go-to-market strategies and campaigns for consumer SaaS products
- Monetization-focused mindset
- Experience in conversion rate optimization
- Working experience in creating and managing product and feature launches, as well as lifecycle marketing campaigns (e.g. acquisition, onboarding, engagement/retention, loyalty, winback, etc.) from asset creation through campaign launch and retrospectives
- Exceptional communication skills (verbal, written, and visual). Advanced English proficiency is a requirement.
- Creative and innovative mindset coupled with strong product management skills
- Experience with experimentation. Strong bias for using data to guide decision making. High comfort level with data tracking and analytics to interpret raw data into actionable insights and innovation, to guide launches and campaigns
- Working knowledge of web analytics tools
- Ability to analyze complex data and deliver meaningful conclusions that can be turned into actionable decisions
- Prior involvement with iterative software development techniques such as Scrum or Agile.
- Expertise with CRM (customer relationship management) systems like Customer.io, Intercom.com, etc.
- Experience with marketing automation and email management software

What we offer
- Opportunity to work for a product company, and to significantly influence our product roadmap, strategy, and technologies;
- Challenging work in the international professional environment;
- Flexible working hours and the possibility to work remotely;
- 20 paid vacation days per year;
- Paid sick leave;
- Team building events;
- Medical insurance;
- A social package, including gym membership and English courses (50% compensation)

About Indigo - Tech Recruiters

Indigo - the most efficient and charismatic IT-recruitment agency in the CIS. We search for talents in the field of IT, digital marketing and business development.

Working since 2007 in the CIS, Europe and the United States. Our team consists of 20 IT-recruiting enthusiasts. We found 1000+ talents for our clients.

95% of our сlients are ready to work with Indigo again.

We are among the Top-3 recruiting experts in a survey of Ukrainian HR-IT community and among the top-10 employers in 2014, according to Lifehacker.

Company website:
https://indigo.co.ua/