As a Product Marketing Manager, you’ll be responsible for developing and executing a marketing strategy for our new product and be the one to develop and continually test Gemini 2 positioning and messaging.

We are looking for an experienced, result-oriented Product Marketing Manager to join our Gemini 2 Team. If you want to work in a brand new team and drive our product’s progress directly — this position is a great fit for you.

Gemini 2 is an intelligent duplicate file finder for macOS. Smart algorithms, slick design, and award-winning interface brought us to the comfy state that is called “success”, and we enjoyed it a lot! 6 years of history taught us to celebrate our wins and not chillax for long, that is why we are ready to dare and develop the new version. Now we are gathering the team of professionals who will work together on this challenge.

Responsibilities
- Develop and execute Gemini 2 (and the next version of the product) marketing strategy
- Perform market research to understand trends, gaps and growth opportunities
- Own and manage marketing planning and budgeting to provide accurate and predictable growth
- Collaborate with marketing peers to execute product-specific marketing campaigns and product features launches (SEO, PPC, Email Marketing, Content Marketing, PR, SMM)
- Oversee the creation of all marketing materials to articulate the benefits of our products to the world
- Measure and optimize the buyer journey as it relates to product feature adoption and usage (CRO)
- Own and manage marketing effectiveness to provide maximum ROI

Requirements
- 3+ years of experience in product marketing
- Experience in effective planning, delivering and measuring marketing campaigns
- Practical experience in SEO, PPC, Email Marketing, Affiliates, Content Marketing
- Experience in validating product hypothesis, A/B testing
- Experience in product marketing for B2C SaaS products
- Upper-intermediate (or higher) level of English

As a Plus
- Experience in developing and executing successful marketing strategies
- Experience in B2C SaaS products with usage interval higher than a month

About MacPaw

MacPaw is about creating apps and services that improve everyday life for Mac users. We make products that enhance what Mac has to offer; saving people time and energy better spent on the things they love. With MacPaw, Mac life gets better.

We call MacPaw a family company for a reason. This notion means that we’re not just co-workers and colleagues. We are friends. We support, motivate, and help each other to reach our shared goals.

We do everything possible to develop a learning environment for our team as well as for IT-sphere in Ukraine as a whole. We sponsor many educational initiatives for students, open labs for teaching programming and support young IT-talents. Every year in our Kyiv office we hold Summer Internship (macpaw.com/internship) where students can learn from the best experts of the company.

Another special feature of MacPaw is ... are cats!

To put it simply, working at MacPaw is inspiring (in case you’re considering joining us! :)

Company website:
https://macpaw.com/about

DOU company page:
https://jobs.dou.ua/companies/macpaw/

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