Marketing Manager, Global Web Project (offline)

Divebooker.com is an online travel agency for scuba divers. We started in 2015 in this global niche market and now Divebooker.com is among several leaders who develop online booking for scuba diving trips worldwide. Our strengths are in combination of smart online booking technology with great customer service and we believe that it’s possible to preserve while high pace scaling. Our story is a story of persistence and the core values of the team are in balance between high professional requirements and support of each other. We are passionate about our ultimate goal to bring true online booking with its convenience and speed to the beautiful dive travel market.

We are seeking now a Marketing Manager

Location:
Kharkiv / Ukraine

Contract:
Full time, Permanent Contract

Main challenge will be to rapidly scale the business in the new growing market niche and to successfully compete in the global market with several other outstanding marketers.
We expect you to bring your experience in managing our PPC global campaigns, to apply your analytical skills to discover, test, develop and optimise new approaches and add most cost-effective of them to the set of our regular marketing routines. You will join a high performing and motivated team which works as agile sturt-up, challenge the market, experiment and succeed.

Responsibilities:

- Oversee overall product success, manage and improve every step of the product marketing funnel from ensuring lead acquisition to managing customer churn
- Work closely together with the team to brainstorm new and innovative growth strategies
- Continually test the product messaging, positioning and marketing strategy
Initiate, create, manage and optimise multi-channels marketing campaigns actively collaborating with customer service, content, communication and development teams
- Conduct on-going competitive analysis, marketing experiments and A/B tests for CRO purposes
- Improve customer journey from the first interaction with the website to user activation
- Perform keyword research and competitor analysis in order to effectively manage SEM strategy
- Forecast, check and optimise digital marketing budgets by all channels
- Set and manage GA and other analytics tools
- Search, contract and coordinate outsourced marketing activity agencies and specialists
- Be on top of newest innovations and trends in digital marketing and in development of online travel technologies.

Requirements:

- 3+ years of experience in a similar role with proven results, preferably B2C web product
- Hands-on experience in PPC, SEM, email marketing, data analysis and in building of marketing funnels
- Outstanding analytical skills
- Customer-focused, highly motivated self-starter with an entrepreneurial mindset
- Outgoing personality with effective communication and collaboration skills
- Written English of upper-intermediate and above level
- Active traveller and user of OTAs

This is what awaits you at Diveboker.com:

- An opportunity to make a significant impact on the business of global market leader and be a part of its management team
- Many opportunities to run challenging projects and experiments
- Taking part in international educating events and other possibilities for further professional development
- Comfortable workspace
- Opportunity to get gratis scuba diving certification and scuba diving holidays worldwide
- If you are not in Kharkiv we will help you to afford relocation from another city
- Official employment (paid vacation, sick leave, etc)

Reports to
CEO of Divebooker.com

Compensation
Based on experience

About Inseanq

Inseanq is a vertical SaaS company. Our primary objective is to revolutionize the scuba diving liveaboard industry by implementing cutting-edge technologies and creating a comprehensive infrastructure for major players to collaborate digitally.

Company website:
https://inseanq.com