Online (digital) Marketing Lead (offline)

=== Job Description ===

Looking for a self driven individual who specializes in online marketing. This person should be an innovative creative thinker, with an experience in leading online marketing projects from inception to maintenance to evolution. As the online marketer you will be directly responsible for one of the company’s business units.

=== Responsibilities ===

Lead the selection and integration of marketing tool stacks: CDP selection + implementation / CRM selection + implementation, etc
Work with the ERP to identify data opportunities and design marketing campaigns using that data (first purchase date, type of product / service, etc)
Lead the launch of new websites for existing and new business units, managing the research, planning, HR and execution
Work with an SMM agency on social strategy and execution
Maintain and refresh existing sites with a redesign, content, and new initiatives.
Implement email marketing into your business unit
Lead and manage paid marketing efforts: retargeting, lookalike / new segments, contextual, etc.
Monitor KPI performance. Implement controls and reports.
Collect and analyze data on consumer demographics, preferences and buying patterns in the marketplace to optimize our product portfolio and identify opportunities for growth.
Work closely with other departments on pricing, purchasing, products and sales initiatives.
Report to managers with organized insights, suggestions, and solutions weekly. Compare past and current sales trends to determine growth forecasts and achieve targets.
=== Requirements ===

Strong working knowledge of all online marketing areas including: conversion, SEM, SMM, SEO.
Solid Excel experience to perform data analysis, research/data gathering, data input, and data manipulation
Self-starter and able to work independently to meet objectives.
Bias for action: ability to take ownership, move quickly, and make everyday count; not afraid to test and pivot

=== Qualifications / Experience ===

Bachelors Degree in Business / Marketing / Computer Science or equivalent work experience.
5+ years of online marketing experience

=== Job Advantages / How to Apply / Salary ===

- 100% Remote work, work on your own schedule (several hours overlap with EST timezone is required)
- Paid 10 days vacation + national holidays (limited to 5 calendar days per year)

About Limpic

- An online retailer with double digit yearly growth numbers (current at $12 million / year revenue, with a projected goal of $100 million within 5 years)
- 70 + staff members and roughly 20 outside contractors on the team
- In the process of 10 x growth output, with new facilities in US
- Adding development team to handle various aspects of the business.

Company website:
http://limpic.com/