Product Marketing Manager (offline)
Qualifications
3+ years in consumer marketing, ideally in online entertainment or social products;
Knowledge and passion for video games from hardcore gamers titles to casual social games, and entertainment as a whole;
Strong analytical skills with a meticulous mind;
Creative spirit capable of creating innovative marketing programs that are result oriented;
Strong leadership skills;
Ability to work with a wide range of profiles (business, game design, analysts, etc.);
Advanced English level is a must.
Responsibilities
Product marketing:
Identify the game's target audience, positioning, values, and selling points;
Create brand identity: title, packaging, and "story telling" around game's scenario and characters;
Manage the marketing deliverables: keep up to date a reliable planning, create the marketing deliverables with the marketing artists, and make sure the marketing assets are top notch quality;
Conduct market researches, competition benchmarks, polls and consumer studies and deliver relevant analysis according to identified problematic;
Follow the game development stages and make recommendations to improve user experience, engagement, socialization and retention;
Coordinate game's approval with copyrights owner (Universal, Sony Pictures, Ubisoft, Marvel, etc.).
Global launch plan:
Define the marketing strategy to create brand awareness and generate traffic and installations including but not limited to: press relations, promotion and partnership programs, social marketing actions, traffic acquisition recommendations, etc.;
Coordinate implementation with local marketing & PR teams, Key Account Managers, Game Monetization & User Acquisition Manager, and partners;
Constantly support our sales teams in any way with pitch docs for app stores merchandising, develop specific sales tools;
Create game's promotional tools, including videos, web assets, screenshots, store descriptions and visuals, PR tools and all other needed assets for special marketing initiatives;
Analyze marketing campaign results and report it to game's team, top management, and licensor.
Game Evolution:
Coordinate community management and customer care activities and develop messaging and set specific game customer care policy when needed;
Measure and analyze game users' feedback, behavior, and market's acceptance. Share results & recommendations with game's production team and top management;
Prioritize bugs fixes and user experience improvements, following up on the game updates schedule with production team and monetization manager;
Manage a marketing calendar based on game's updates and promotions, and oversee related announcements, merchandising, and community management.
About Gameloft Kharkiv
Ми - Gameloft — видавець і розробник мобільних ігор зі штаб-квартирою в Парижі та студіями більше, ніж у 40-ка країнах світу. Компанія була заснована у 2000 році і досі залишається одним з найбільших розробників ігор для мобільних девайсів. В Україні наша компанія розпочала свою роботу з 2007 року.Кожної секунди, більше ніж у 100 країнах світу, користувачі встановлють 3 наші ігри, а більшість з наших продуктів перейшли мільйонну позначку у кількості завантажень. Всі етапи розробки ігор виконуються без аутсорсингу, in-house.
Докладніше про бренди і компанії, з якими ми співпрацюємо, власні франшизи і прибутковість акцій, можете ознайомитися на нашому сайті gameloft.com.
Company website:
http://www.gameloft.com/
DOU company page:
https://jobs.dou.ua/companies/gameloft/
The job ad is no longer active
Job unpublished on
24 October 2021
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