Marketing Manager/ Product Marketing Manager

Experience

2+ years of working experience in the field of marketing within a fast-changing SAAS start-up environments
9 years of working experience in the field of enterprise customer acquisition and business risks assessment

Strong strategic planning, organizational and communication skills
Knowledge of key marketing principles and best practices across marketing channels
Ready to make decisions and take responsibility for them
Mentorship skills and experience

🦾 Practical experience in:
- Creating compelling product positioning and messaging for B2B SaaS products
- Conducting market competitor and user research
- Business strategy development
- Developing ways to increase client base and build long-term partnerships
- Analyzing campaign performance, testing hypotheses, and collaborating with the team to improve results and achieve business objectives
- Content development
- Holding business meetings and negotiations
- Process of making decisions
- Solving conflicts
- Project management

Tools: Working with such CRM tools as Hubspot, and Intercome, analytical tools such as Hotjar, SimilarWeb, Serpstat, Google Analytics, GA4, Mixpanel, Barametrics, and task-management tools such as Notion, and Asana, visual tools as Miro

Skills

marketing Google Analytics communication skills digital marketing Social Media Marketing marketing strategy content marketing project management team management PPC Positioning and messaging user research Market research and competitors analysis analytical skills

Highlights

Achievements Marketing Manager:
- Managed PPC campaigns from concept development to execution, collaborating with designers, copywriters, and PPC managers, resulting in a 40% decrease in customer acquisition costs.
- Analysed campaign performance, tested hypotheses, and worked with the team to improve performance to achieve business objectives
- Led the team in creating content for blogs, landing pages, emails, and other channels, increasing brand visibility and positioning
- Conduct market research, user interviews, and competitive analysis to identify market opportunities and user needs, persona development
- Organized the complete process of writing and releasing case studies with customers, showcasing successful implementations and strengthening the company's credibility


Achievements Product Marketing:
- Led the development of clear and compelling product positioning and messaging, highlighting the product's unique value proposition, resulting in a 20% increase in customer engagement.
- Conducted market research, user interviews, and competitive analysis to identify market opportunities, and user needs, and build buyer and user personas.
- Worked with cross-functional teams to create customer onboarding materials and product guides. Increased
- Conversion rate from trial to paid by 15%, Activation rate up to 30%.
- Gathered and analyzed customer feedback to understand needs, pain points, and satisfaction, informing product improvements and development.
- Implemented effective conversion rate optimization strategies across lead generation channels, increasing the overall conversion rate

Preferred language

Українська, English