WOOF!

We’re looking for a proactive, hands-on marketing professional to lead our social, content, and growth efforts for the company and our upcoming DeFi projects. This is not a traditional CMO/executive management role — it’s a maker-first position: heavy on SMM, creative content, lightweight ads, events coordination, and conference work (with occasional travel). You’ll raise brand recognition, run a high-quality Twitter(X) presence, create thought-leadership content, book panels/spaces/interviews, and support BD at events.

Requirements:

• B2B marketing experience with strong social media ownership.
• Proven crypto / DeFi marketing experience — you can write confidently about DeFi primitives, governance, and industry conversations.
• Excellent written and spoken English.
• Strong writing skills for both short (tweets) and long (articles) formats.
• Experience running Twitter/X Spaces and scheduling or booking conference panels.
• Preferably, hands-on experience with small paid ad campaigns (Twitter/X Ads).
• Comfortable working independently in a fully remote, fast-moving startup-like environment.
• Proactive self-starter: you find opportunities, pitch them, and execute without waiting for instructions.

Responsibilities:

• Social media management with primary focus on Twitter/X: craft and schedule posts, manage threads, engage & respond to hot topics in real time.
• Content creation: write short-form SMM posts, medium-form articles, and blog posts about DeFi and crypto trends, clearly and compellingly.
• Community & PR activations: book Twitter Spaces, AMAs, interviews, and other online events; coordinate media outreach and repost strategy.
• Events & conferences: book panels, pitch/secure speaking slots and side events, coordinate logistics, and represent the company at conferences (opportunity to travel with a team).
• Paid campaigns: manage small, performance-focused ad spends (Twitter/X Ads) and test creatives; track ROI and optimise.
• Creative ideation: design marketing campaign concepts (brief designers), write ad copy, and content briefs.
• Trend monitoring: stay in the loop on crypto, DeFi, and social trends; propose timely content and growth plays.
• Cross-team collaboration: work with BD, tech team, and design to align messaging about recent updates and project rollouts.
• Manage in-house or outstaffed team members required for task completion: ads manager, video editor, content writer, etc.

Nice-to-have:

• Experience with community tools (Discord/Telegram) and basic moderation best practices.
• Past event coordination or on-stage hosting experience.
• Previous experience with crypto conferences.

Compensation and Benefits:

• 13 vacations per year.
• Fully remote work, allowing for global collaboration and flexibility.
• Opportunities for career growth and development within a rapidly expanding company.
• Work alongside industry tops — a chance to level up your skills, grow your network, and make an impact in the space.

Hiring Process:

1. Initial Interview: Conducted by a hiring manager to assess general fit, covering basic qualifications, interest, and experience.
2. Technical Interview: A deep dive into the candidate’s technical expertise with the CEO.

We need a seasoned BD who knows how to build lasting relationships — not someone who drops LinkedIn messages and calls it “pipeline.” You’ll source and qualify high-value opportunities with protocols, DAOs, ecosystem foundations, and institutions, mostly through conferences, targeted outreach, and trusted networks. Your job is to turn conversations into decision-ready opportunities and then hand them over to sales and tech teams for execution.

Mission (what success looks like)

Convert top-tier protocol and institutional relationships into qualified opportunities that lead to purchase, pilot, or strategic partnership. Keep a steady flow of prospects, feed product and market signals to the team, ensure a clean and actionable handoff so Sales and R&D can move fast.

 Responsibilities:

• Lead generation. Work under the guidance of the Head of Growth to identify what to sell, who to sell to, and how to approach them. You’ll own the outreach and qualification process, nurturing prospects until they’re ready to be handed off to the sales team. You won’t be responsible for closing deals.
• Conference-first sourcing. Build a conference plan, run pre-event outreach, deploy for in-person meetings, and convert contacts into multi-stage pipeline entries.
• Build real relationships. Contact with multiple stakeholders inside target organizations; Map decision-makers and influencers, and build strong long-term relationships.
• Opportunity discovery. Qualify leads against business criteria (budget, timeline, decision-making process, technical fit). Keep CRM records precise and up to date.
• Translate our value into strategy. Work with Marketing and Sales to create tailored one-pagers, briefs, and demos that show strategic value for clients.
• Cross-functional handoff & processing. You will pass qualified leads to Sales and tech teams for scoping and execution. Own the expectation-setting, and provide the materials (notes, timelines, key contacts, decision criteria, and next steps) so Sales and R&D can process and act without redoing your work.
• Market intelligence. Run Twitter presence and track public signals—product launches, governance moves, fundraising, hires—and use them to time outreach and messaging.

Typical sales cycle & approach:

• Expect a long sales cycle (~1–3 months from prospect to lead; ~ up to 6 months from lead to client).
• Success is credibility-driven: repeated value-packed touchpoints across multiple parts of an organization.
• Tactical mix: conferences (major), targeted research & outreach, content-driven touchpoints, and leveraging existing network for warm intros.

Requirements:

• 1+ years in BD, partnerships, or enterprise sales within crypto / DeFi / blockchain.
• Proven record of sourcing and nurturing long sales cycles with enterprise/protocol customers.
• Comfortable operating in ambiguous product environments and able to define value for non-standard product bundles.
• Strong network inside the Web3 ecosystem and experience turning conference meetings into a pipeline.
• Excellent written and verbal communication — you can talk to both engineers and C-levels without sounding like a vibe-coded AI agent.
• Willingness and ability to travel frequently for global conferences and on-site meetings.
   

Nice-to-have:

• Existing relationships with tier-1 protocols and ecosystems (for example: Aave, Sky (MakerDAO), Optimism, Arbitrum).
• Experience working with or in DAOs, or with on-chain governance processes.
• Visas to the US and the UK.

Compensation and Benefits:

• 13 vacations per year.
• Fully remote work, allowing for global collaboration and flexibility.
• Opportunities for career growth and development within a rapidly expanding company.
• Work alongside industry tops — a chance to level up your skills, grow your network, and make an impact in the space.
• Travel and conference budget covered.

Hiring Process:

1. Initial Interview: Conducted by a hiring manager to assess general fit, covering basic qualifications, interest, and experience.
2. Technical Interview: A deep dive into the candidate’s technical expertise with the CEO.