WeSoftYou

About WeSoftYou

At WeSoftYou, we build custom digital products for startups and enterprises across AI, EdTech, Fintech, and Web3. From MVPs to complex platforms, we help clients go from idea to launch — fast, smart, and with real impact.

About the Role

We are looking for a LinkedIn Outbound Specialist to build and run our LinkedIn-driven lead generation channel, targeting Enterprise AI companies in the United States.

You own the top of the funnel: ICP targeting, prospect research, outbound sequences, and first-touch qualification. Your primary metric is qualified meetings booked — discovery calls handed off to a closer with enough context to move the deal forward.

This is not a closing role. This is not a content or brand-building role. This is not a reactive SDR waiting for inbound. This is an outbound machine role — you build the pipe, qualify what comes in, and hand off when the signal is right.

What You’ll Do

1. ICP Targeting & Prospect List Building

• Define and segment the Ideal Customer Profile for Enterprise AI US: company stage, vertical, buyer persona, trigger events (funding rounds, new hires, product launches)
• Build and maintain target account lists in LinkedIn Sales Navigator using Boolean filters and account tiers (Tier 1 / Tier 2 / cold)
• Enrich contacts beyond surface data: funding events, tech stack signals, hiring patterns, leadership changes
• Own the research layer end to end — Apollo for contact data, Clay for enrichment workflows, Perplexity and Claude for account-level context
• Treat the prospect list as a living asset: clean, tiered, updated weekly

2. Outbound Sequence Design & A/B Testing

• Design and run multi-touch outbound sequences across LinkedIn and email
• Write messaging that sounds like a human, not a template: hooks specific to vertical, stage, and trigger event — no automation-speak
• Run structured A/B tests; track connection accept rate, reply rate, positive reply rate, and meeting booked rate by sequence step
• Ship sequence v2 every 2–4 weeks based on data, not instinct

3. First-Touch Qualification

• Handle all replies from outbound sequences: follow up, answer questions, overcome first objections
• Qualify incoming interest against defined ICP criteria: budget signals, decision authority, project fit, timeline
• Book discovery calls and prep a qualification brief for the closer: who the prospect is, what triggered their interest, what they said about budget and scope
• Own the quality of what gets handed off — a bad meeting is worse than no meeting

4. CRM & Pipeline Discipline (Pipedrive)

• Create and maintain lead records from the moment a prospect replies
• Log key context: sequence used, reply trigger, qualification signal, next step
• Keep handoff data clean so the closer walks into every call with full context
• Track funnel conversion at each step: connection → reply → positive reply → meeting booked → SQL

5. Channel Performance & Iteration

• Run a weekly self-audit: where is the funnel leaking, which segment is converting, which sequence is dying
• Propose experiments with a defined hypothesis and success metric — not “let’s try something different”
• Treat your AI-assisted research and enrichment workflows as a product: versioned, documented, improvable

• Share what’s working with the Upwork Sales team; steal what works across directions.

   

What We’re Looking For

• 2+ years of LinkedIn outbound experience targeting the US market
• Proven track record of booking qualified meetings, not just sending volume: you can show reply rates, meeting rates, and what you changed when they dropped
• Experience working with Enterprise buyer personas: VP+, CTO, Head of Product at companies 100 —1000+ employees
• Native-level written English — your messages must be indistinguishable from a US-based SDR’s;
• Hands-on experience with LinkedIn Sales Navigator and at least one sequencing tool (HeyReach, Lemlist, or similar)

• AI Fluency: Capable level minimum — you use AI regularly in your research, personalization, or enrichment workflow with a measurable before/after. You’ll walk us through a specific example in the interview.

   

What we offer:

📈Professional Growth opportunities:

• Ambitious goals and interesting projects;
• Regular & transparent performance review and feedback process;
• Possibility for both vertical or horizontal growth (in case you want to try a different path).

😌Comfortable Working conditions

• Flexible working hours;
• Provision of required equipment;
• Remote working model.

🎁Benefits program

• 18 working days of fully paid vacation;
• Free tax reporting support by our Financial department;
• Help with individual entrepreneurs’ questions and accounting support;
• Financial support and additional days off for various occasions (e.g. marriage, childbirth, etc.);

About the Project

The project is an online platform designed to systematize and manage a comprehensive range of therapies, supporting complex domain logic and long-term product evolution.
The backend is built on a legacy Django-based framework, requiring a senior-level engineer capable of understanding, maintaining, and gradually improving an existing system.

This role is for a highly autonomous Senior Python Developer who will be the sole developer on the project, fully owning the technical direction, daily execution, and system evolution.

👉 Key Responsibilities:

• Take full ownership of the backend system built with Django.
• Translate business requirements into technical solutions and execution plans.
• Maintain and evolve a legacy codebase, improving stability, performance, and maintainability over time.
• Design and implement new features using PostgreSQL, Celery, Redis, and Elasticsearch.
• Proactively identify technical debt and propose pragmatic improvement strategies.
• Use AI tools to improve development efficiency, debugging, and refactoring where appropriate.
• Ensure system reliability, scalability, and long-term sustainability.
   

👉What We’re Looking For:

• 6+ years of professional experience as a Python Developer.
• Strong hands-on experience with Django in production environments.
• Solid knowledge of PostgreSQL, relational data modeling, and query optimization.
• Experience with asynchronous/background processing using Celery and Redis.
• Practical experience with Elasticsearch or similar search technologies.
• Experience in SEO optimization.
• Proven ability to work independently and autonomously as the sole developer on a project.
• Strong business-to-technology translation skills — ability to understand business goals and implement them technically.
• Proactive problem solver who takes ownership and responsibility for outcomes.
   

👉 Ideal Mindset:

• Ownership & Responsibility: You treat the system as “your product.”
• Creative Contributor: You suggest better approaches, not just implement tasks.
• Efficiency through AI: You actively use AI tools to speed up development and problem-solving.
• Passion & Engagement: You care about the product, its users, and its long-term success.

👉 What we offer:
 

📈 Professional Growth opportunities:

• Ambitious goals and interesting projects;
• Regular & transparent performance review and feedback process;
• Possibility for both vertical or horizontal growth (in case you want to try a different path).
   

😌 Comfortable Working conditions

•  Flexible working hours;
• Provision of required equipment;

• Remote working model.

   

🎁 Benefits program

• 18 working days of fully paid vacation;
• Free tax reporting support by our Financial department;
• Help with individual entrepreneurs’ questions and accounting support;
• Financial support and additional days off for various occasions (e.g. marriage, childbirth, etc.).

About the Role:

We're looking for a Full-Stack Developer with a strong backend focus and real, hands-on fintech experience — specifically in building crypto exchanges or digital banking products. If you've spent the last few years deep in trading engines, payment flows, or core banking systems, we want to talk.

This is not a role for someone who has worked around fintech. We need someone who has been inside it - building the systems that move money, settle trades, and keep financial data consistent at scale.

What You'll Be Doing:

• Designing and building backend services that power financial operations - payments, ledgers, transaction processing, and compliance workflows
• Integrating with external payment providers, banking APIs, and crypto infrastructure
• Owning complex backend logic while contributing to React-based frontend when needed
• Ensuring financial data integrity, security, and regulatory compliance across the stack
• Collaborating closely with product and business stakeholders who speak the language of finance

What We're Looking For:

• 2-3+ years of hands-on experience building fintech products — ideally a crypto exchange or digital bank (this is a hard requirement, not a nice-to-have)
• Strong Python backend expertise (Django)
• Practical experience with financial systems: payments, ledgers, double-entry accounting logic, reconciliation
• Experience integrating with external payment providers — APIs, webhooks, payment flows, error handling
• Understanding of compliance-sensitive workflows: KYC, AML, transaction monitoring
• Comfortable with React on the frontend - you don't need to be a UI specialist, but you can own a feature end-to-end
• Experience with relational databases and financial data modeling (PostgreSQL preferred)

What we offer:

📈Professional Growth opportunities:

• Ambitious goals and interesting projects;
• Regular & transparent performance review and feedback process;
• Possibility for both vertical or horizontal growth (in case you want to try a different path).

😌Comfortable Working conditions

• Flexible working hours;
• Provision of required equipment;
• Remote working model.

🎁Benefits program

• 18 working days of fully paid vacation;
• Free tax reporting support by our Financial department;
• Help with individual entrepreneurs’ questions and accounting support;
• Financial support and additional days off for various occasions (e.g. marriage, childbirth, etc.);

We are looking for an Upwork Lead Generation Specialist responsible for sourcing opportunities, submitting bids, and creating initial lead records for the Upwork sales funnel.

Key Responsibilities:

1. Opportunity Sourcing & Bidding

• Search and identify relevant projects on Upwork
• Select opportunities aligned with ICP and target deal sizes
• Submit bids using approved templates and positioning
• Customize bids when required to improve relevance

• Maintain steady and consistent bidding volume

   

2. Upwork Profile Operation

• Work with assigned Upwork profiles
• Ensure all bids align with profile positioning and services
• Follow approved messaging frameworks
• Maintain consistency across all bids and profiles

3. Initial Lead Qualification

• Evaluate incoming job posts for: relevance, budget signals, scope realism;
• Avoid bidding on low-quality or unrealistic opportunities;
• Focus on leads that can realistically convert into deals;

4. CRM Lead Creation & Handoff

• Create initial lead records in CRM (Pipedrive) when a client replies;
• Capture key context from the job post and bid;
• Assign or hand off leads to Sales / SDR according to process;
• Ensure clean and accurate data at the start of the pipeline.

5. Collaboration & Feedback

• Work closely with Sales / SDR team;
• Share feedback on: lead quality, recurring client needs, objections seen in job posts;
• Adjust sourcing and bidding strategy based on results.

6. Process Adherence & Discipline

• Follow internal lead generation and qualification guidelines;
• Maintain bidding discipline and consistency;
• Track basic activity metrics (bids, replies);
• Continuously improve targeting and efficiency.

Requirements

• Experience with Upwork lead generation;
• Understanding of Upwork job search and filtering;
• Ability to evaluate project relevance and deal with potential;
• Strong written English;
• Attention to detail and consistency;
• Experience with CRM systems (Pipedrive is a plus).

What we offer:

📈Professional Growth opportunities:

• Ambitious goals and interesting projects;
• Regular & transparent performance review and feedback process;
• Possibility for both vertical or horizontal growth (in case you want to try a different path).

😌Comfortable Working conditions

• Flexible working hours;
•  Provision of required equipment;

• Remote working model.

   

🎁Benefits program

• 18 working days of fully paid vacation;
• Free tax reporting support by our Financial department;
• Help with individual entrepreneurs’ questions and accounting support;

• Financial support and additional days off for various occasions (e.g. marriage, childbirth, etc.);

   

We’re looking for a hands-on Marketing Manager/Head of Marketing to drive lead generation across Website, Upwork, Outreach, and Events — and power our sales team with top-tier content, positioning, and analytics.

You’ll own the full marketing funnel, shape our brand presence, and work side-by-side with Sales and the CEO to turn strategy into pipeline and pipeline into deals.

👉 Day-to-day tasks/ Responsibilities:

1. Multi-Channel Lead Generation

— Develop and execute a marketing strategy to generate qualified leads from multiple channels: Website, Upwork, Outbound (LinkedIn/email), and Conferences.
— Optimize website content, structure, SEO, and UX to drive inbound traffic and increase form submissions.
— Collaborate with the Upwork team to maintain a high-converting agency profile, improve visual content, and support strategic positioning to attract invites and boost proposal win rates.
— Coordinate outbound campaign assets for SDRs: write and test LinkedIn/email messages, follow-up sequences, and landing pages tailored to ICP segments.
— Support preparation and lead capture efforts for conferences and events: messaging, collateral, contact enrichment, and post-event follow-up strategy.

2. Funnel Ownership & Channel Analytics

— Maintain and update a multi-channel marketing funnel dashboard to track top-to-bottom performance (Traffic → Lead → MQL → SQL → Deal).
— Analyze performance by channel (Website, Upwork, Outreach, Conferences) including conversion rates, lead quality, and CAC.
— Continuously run A/B tests on messaging, positioning, landing pages, and outreach sequences to improve conversion at each stage.
— Present actionable insights and recommendations at weekly Marketing+Sales syncs.

3. Sales Enablement

— Prepare and maintain sales enablement assets: pitch decks, case studies, one-pagers, proposals, and objection-handling templates.
— Collaborate with the sales and leadgen teams to align on messaging, industry segmentation, and campaign content.
— Create and maintain templates for discovery calls, follow-up emails, and proposals.
— Ensure Upwork, Clutch, DesignRush, and other listings reflect current positioning, services, and portfolio.

4. Positioning & Brand Development

— Develop and evolve the company’s value proposition, tone of voice, and key messaging aligned with CEO and company strategy.
— Maintain visual and messaging consistency across all marketing and sales materials.
— Work with the designer to ensure high-quality visual identity across website, presentations, and social channels.
— Coordinate sourcing and publishing of client reviews, testimonials, and Clutch case studies.

5. Content & Social Media Management

— Prepare social media posts and stories for the CEO (LinkedIn, Instagram): planning, writing, and publishing.
— Coordinate or write blog posts, newsletters, and guest articles aligned with ICP pain points and keywords.
— Manage and grow WeSoftYou’s Upwork and B2B marketplace content strategy.
— Assist with podcast ideation and post-production workflows when relevant.

6. Cross-Functional Collaboration & Process Management

— Lead the weekly Marketing+Sales sync: ensure full alignment across campaigns, events, leadgen, and follow-ups.
— Act as the point of contact for external contractors (designers, writers, PR) and internal collaborators (SDRs, Sales, CEO).
— Maintain internal SOPs, documentation, and playbooks for repeatable campaign workflows.
— Coordinate pre-event, in-event, and post-event marketing activities with Ops and Sales.

 

👉 Job Requirements:

— 5+ years of experience in B2B marketing in IT (outsourcing/product/agency) company.
— Proven track record of driving qualified leads via website, outbound campaigns, Upwork, and events.
— Strong experience working side-by-side with Sales, SDRs, and Founders to create pipeline-generating campaigns.
— Hands-on experience crafting and testing outbound messaging (LinkedIn/email), sequences, ICP-based landing pages.
— Ability to own and optimize the marketing funnel from traffic to SQLs and opportunities (multi-channel attribution).
— Experience managing website conversion flows — from content to forms to follow-up
— Skilled in preparing sales enablement materials: decks, one-pagers, proposals and objection-handling assets.
— Deep understanding of ICP pain points and ability to translate them into high-converting content (blogs, cases, LinkedIn posts).
— Strong analytical mindset: confident working with funnel metrics, lead quality tracking, and campaign performance reviews.
— Advanced written English.

What we offer

📈 Professional Growth

— Ambitious goals and interesting projects, including Formula-1 marketing initiatives

— Transparent performance reviews and feedback process

— Opportunities for both vertical and horizontal growth

😌 Comfortable Working Conditions

— Flexible working hours

— Provision of required equipment

— Remote working model

🎁  Benefits Program

— 20 working days of fully paid vacation

— Free tax reporting support

— Support with individual entrepreneurs’ accounting and questions

— Financial support and additional days off for special occasions (marriage, childbirth, etc.)

About the Role

We are looking for an Upwork Sales / SDR to own client communication, qualification, deal shaping, and closing on Upwork.

This role works with warm inbound leads generated through Upwork profiles and bids.
You are responsible not only for responding to clients and closing deals, but also for actively managing and improving the performance of assigned Upwork profiles as a revenue asset.

This is not classic outbound sales and not a chat-only SDR role.
This is a full ownership role inside a marketplace environment.

👉 What You’ll Do

1. Upwork Client Communication & Sales

• Handle all incoming client responses on assigned Upwork profiles
• Maintain fast and consistent response times
• Qualify leads via chat and calls
• Conduct discovery calls with potential clients
• Shape scope, budget ranges, and next steps

• Close deals or move leads into structured follow-ups

   

Use GigRadar:

• Check the daily lead feed.
• Prioritize “hot” matches.
• Follow up on matched jobs immediately.

• Maintain a high response score to keep the GigRadar algorithm favorable.

   

2. Upwork Profile Ownership & Performance

• Own the performance of assigned Upwork profiles;
• Monitor profile metrics (views, invitations, response rate, lead quality);
• Continuously improve: profile positioning, service descriptions, portfolio, and case presentation;
• Initiate and collect client reviews;

• Treat the profile as a sales funnel, not a static page.

   

3. Deal Quality & Risk Control

• Avoid technical or delivery overpromising;
• Identify unrealistic scope, timelines, or budgets early;
• Protect the delivery team from poorly qualified deals;

• Ensure consistency between profile positioning, communication, and proposals.

   

4. CRM & Sales Discipline

• Maintain accurate deal stages in CRM (Pipedrive);
• Log key deal information and next steps;
• Keep the pipeline clean and up to date;

• Provide feedback on lead quality and profile performance.

   

5. Company Knowledge & Positioning

• Deep understanding of WeSoftYou:
• Portfolio and case studies (Living Security, ProUnitas, Miami Dolphins, F1, DocuSign-like platform, etc.).
• Key vertical expertise (EdTech, FinTech, AI, Web3, MVP).
• Differentiators and process: Discovery → D&D → Delivery → QA → Support.
• Pricing models: Fixed price, T&M, Outstaff, Packages.

• Ability to pitch WSY confidently in perfect English, both written and spoken.

   

6. Communication & Professionalism

• Keep a positive, proactive attitude with clients and internal teams.
• Manage time zones (US/EU) and ensure availability for calls as needed.

• Present clean, structured, grammar-perfect communication.

   

7. Process Adherence & Collaboration

• Follow internal sales frameworks and qualification logic;
• Work closely with Lead Generation and Marketing teams;
• Provide actionable feedback to improve Upwork positioning and lead quality;

• Contribute to continuous improvement of the Upwork sales channel.

   

Tools:

• Upwork
• GigRadar
• CRM (Pipedrive)
• Slack
• Google Meet / Zoom

• Company sales materials & portfolio library

   

👉 What We’re Looking For

• Proven experience in sales management, ideally within a software development company (B2B).
• Strong understanding of the full sales cycle, CRM, and lead qualification.
• Excellent leadership, communication, and negotiation skills.
• Results-oriented with a strategic mindset.
• Ability to coach and develop a sales team for high performance.

• English fluency (С1), both written and spoken.

   

👉 What we offer:

• 📈Professional Growth opportunities:
  — Ambitious goals and interesting projects;
  — Regular & transparent performance review and feedback process;
  — Possibility for both vertical or horizontal growth (in case you want to try a different path).
• 😌Comfortable Working conditions
  — Flexible working hours;
  — Provision of required equipment;
  — Remote working model.
• 🎁Benefits program
  — 18 working days of fully paid vacation;
  — Free tax reporting support by our Financial department;
  — Help with individual entrepreneurs’ questions and accounting support;
  — Financial support and additional days off for various occasions (e.g. marriage, childbirth, etc.);