Webakebread

About the Role

We manage paid media for a portfolio of DTC brands across fashion, beauty, and wellness — all selling into the US market. We're looking for a performance media buyer who owns campaigns end-to-end: strategy, creative briefing, execution, optimization, and direct client communication.

You'll manage 3–4 brands simultaneously with daily budgets ranging from $300 to $5k per account. You'll work US Eastern Time hours, communicate directly with brand owners, and be expected to operate with a high degree of independence and professionalism.

What You'll Do

• Build, manage, and optimize paid campaigns across Meta and Google (primary), TikTok, Pinterest, and AppLovin (secondary)
• Develop creative strategy and write briefs for static and video ad formats
• Analyze performance data and translate it into clear, confident client-facing communication
• Join bi-weekly client calls and be available for ad hoc questions and urgent requests throughout the week
• Identify what's working, what's not, and act on it — without waiting to be told
• Monitor creative fatigue, budget pacing, audience performance, and funnel efficiency across all accounts
• Collaborate with the internal team via Basecamp — organized, async-first, responsive

What We're Looking For

Experience

• 2–5 years of hands-on paid media experience for DTC/e-commerce brands
• Meta Ads Manager and Google Ads — you build, troubleshoot, and scale independently
• Exposure to TikTok, Pinterest, or AppLovin is a plus
• Shopify ecosystem familiarity — you can connect backend data to platform performance

• Familiarity with attribution and reporting tools (TripleWhale, Northbeam, Motion, etc.) is a bonus; understanding the underlying concepts is the baseline

   

Communication

• Full-time availability aligned to US Eastern Time hours
• Business-fluent English — you hold independent, constructive professional conversations with native speakers without friction
• Client-facing experience — you can deliver results, flag problems, and manage expectations directly with brand owners

• Clear, organized written communication — internally on Basecamp and externally with clients

   

Who you are

• Humble and coachable — you don't have an ego about being wrong
• Goal-oriented — you connect your daily work to business outcomes, not just platform metrics
• Genuinely hungry to grow — you stay close to what's changing on the platforms and bring ideas, not just updates

Compensation

• $1,500–$2,500/month base (based on experience)

• Performance bonus tied to results

   

Dealbreaker

If you can't communicate proactively, take feedback constructively, and hold yourself accountable without micromanagement — this role isn't for you. Skills can be developed. Character can't.