w7g

We’re looking for a Creative Marketing Specialist who’s ready to drive the creation of breakthrough ad concepts – from ideation to execution and ongoing optimization. You’ll be working at the crossroads of creativity and performance, turning bold ideas into high-performing campaigns that shape how users discover and engage with our products.
 

What Makes This Job Unique and Interesting:

• A chance to grow into a leadership role and take ownership of creative direction
• Access to a large internal community of top-tier specialists
• A role where creativity meets analytics – you’ll not only come up with ideas but also see how they perform and why
• The opportunity to directly influence the growth and perception of the product
• A dynamic environment where experimentation, speed, and impact matter
   

What You’ll Be Doing:

• Develop bold advertising concepts and creative strategies for our products
• Analyze market trends and competitor campaigns to uncover fresh creative angles
• Collaborate with designers and UGC creators: write briefs, provide feedback, and oversee production
• Monitor the performance of ad creatives (CTR, CPM, CPA, ROAS) and iterate based on data
• Participate in brainstorms, creative reviews, and post-campaign retrospectives
• Maintain a structured, test-driven approach to ideation and execution
   

What We’re Looking For:

• 2+ years in a creative role (advertising, copywriting, SMM) or performance marketing
• Experience developing ad creatives, especially for Meta and TikTok
• Proven experience promoting mobile apps or digital products
• A creative, data-informed mindset with a knack for bold ideas
• Strong self-organization, communication, and collaboration skills
• Excellent English – Upper-Intermediate or higher
• Strong critical thinking and analytical skills
• Structured approach to creative work and problem-solving
• Lead experience is a plus
   

What We Offer:

• Remote work and flexible hours – work from wherever you feel most productive
• 20 paid vacation days + unlimited sick leave
• Compensation for equipment and home-office perks
• Access to our internal knowledge base, community, and learning opportunities
• Health insurance (in Ukraine) and access to a corporate doctor
   

Take ownership. Blend creativity with performance. Make your mark — apply today!

w7g is a company within the Genesis ecosystem that creates digital products focused on women’s wellbeing. We combine technology, fashion, and simple self-care principles to give millions of women around the world access to resources that support their mental health, creativity, and inner strength.
 

Who we are:

We are a remote-first team of 40+ professionals specializing in mobile app and game development, as well as the fashion industry.
Our products have been downloaded over 25 million times, and hundreds of thousands of women return to them every month.
 

Our products:

• FABU — a mental wellness app for women. A space for reflection, self-expression, and stress management. It’s available in Ukrainian and free for Ukrainian users.
• SUITSME — a fashion game where players style outfits, complete fashion challenges, and engage with a community of over 11,000 members. In 2024 alone, users created more than 50 million virtual looks.
   

Our achievements:

• Represented the Ukrainian tech sector at Web Summit and Mobile World Congress Barcelona. 
• Finalists of the Startup World Cup Ukraine. 
• Nominated for the Mobile Game Awards 2024 in the Best Indie Developer category. 
   

What You’ll Be Doing:

• Create engaging content for in-game fashion seasons and fashion challenges for SUITSME players.
• Participate in creative brainstorming sessions and propose new ideas to make the game more immersive and fun.
• Use MidJourney (or similar AI tools) to generate visual references that accompany fashion challenges and help convey themes to users.
• Be accountable for all in-app texts across two projects (SUITSME and FABU), ensuring consistency, clarity, and professionalism in the tone of voice.
• Collaborate closely with the product team to refine copy so that it aligns with brand identity and enhances user experience.
• Develop educational and motivational content for wellness within FABU.
• Shape and maintain a caring, empathetic tone of voice for the wellness app, building trust and emotional connection with users.
• Work with ChatGPT, AI agents, and other AI tools to automate and optimize the content creation process.
   

What We’re Looking For:

• 2+ years of experience as a Copywriter, Content Writer, or UX Writer, ideally in gaming, lifestyle, or wellness.
• Strong creative writing skills with the ability to adapt tone of voice for different products.
• Experience writing in-app content, UX copy, and marketing materials.
• Familiarity with MidJourney, AI tools, or visual design platforms is a plus.
• Proven excellence in the usage of AI tools
• Excellent command of English (upper-intermediate or higher).
• Passion for fashion, wellness, and women’s lifestyle products.
• Attention to detail and ability to deliver high-quality copy on deadlines.
   

What We Offer:

• Remote work and flexible hours — work from wherever you feel most comfortable
• 20 paid vacation days + unlimited sick leave
• Compensation for equipment and home-office treats
• Access to our internal knowledge base, community, and learning opportunities
• Health insurance (in Ukraine) and access to a corporate doctor