Volpis

Location – only Lviv!

🚀 Looking for Your Next Big Marketing Challenge?

We’re looking for a strategic B2B Marketer to take ownership of 2–3 key industry verticals and lead all marketing initiatives within them. You’ll be responsible for everything from research and positioning to content planning, outreach, retargeting, and performance analysis.

Here’s why you’ll love working with us:

🌐 Niche Focus, Big Impact: With a strong focus on niche industries like fleet management, indoor mapping, navigation, and AR, we’re making waves in the tech world and building real value in markets that matter.

📚 Proven Expertise: Our portfolio is packed with impressive case studies, articles, and success stories. And in early 2025, we’re adding even more exciting projects.

🌍 Established Presence: Our website attracts 3,000+ visitors monthly, with 50+ published articles and active leads that convert into real contracts.

🔍 Industry Insights: We’ve conducted 2 Industry State Reports in Fleet Management and regularly attend top conferences to stay ahead of the curve.

💼 Tools & Team Ready for Success: Work with in-house designers and content writers, plus full access to the marketing tools you need—no red tape.

🤝 Collaboration at Its Best: Partner directly with our CEO and sales team, breaking silos to achieve impactful results.

👥 Work in a Team, Not Alone: You won’t be starting from scratch. We already have one strong marketing specialist on board, so you’ll be joining forces and collaborating from day one.

🛠️ Clear Vision for the Future: With a detailed strategy for 2025–2026, you’ll step into a role where your efforts truly shape the company’s growth.

This is more than just another marketing job. It’s your chance to make an impact in industries that matter while working with a team that values your expertise.

Ready to take on the challenge? Let’s make it happen!

Required Experience/Skills:

• 2+ years of experience in B2B marketing for software development services;
• Clear understanding of industry segmentation and how to tailor messaging, content, and campaigns for specific verticals;
• Strong knowledge of SEO fundamentals;
• Proven ability to develop and own content strategies, not just execute predefined tasks;
• Solid experience with Account-Based Marketing (ABM) — from identifying target accounts to executing outreach;
• Strong analytical skills — able to work with data to identify trends, evaluate performance, and make informed strategic adjustments;
• Excellent written and verbal communication skills, with a focus on clarity, tone, and persuasive messaging;
• Strong sense of independence and accountability, with a proven ability to own and drive vertical-specific initiatives with minimal supervision;
• Well-developed organizational and execution skills, with a proactive mindset and focus on delivering measurable, results-driven outcomes.

Would Be a Plus:

• Experience in lead generation or B2B sales, especially in a service-based or agency environment;
• Formal marketing education or completion of relevant courses/certifications;
• Previous experience working with specific industries (e.g., fleet, logistics, AR, navigation, etc.);
• Hands-on experience with retargeting strategies or running LinkedIn remarketing campaigns;
• Experience in creating marketing materials like presentations, proposals, and case studies.

Key Responsibilities:

• Develop and own the marketing roadmap for the assigned industry vertical — including quarterly goals, positioning, content pipeline, and campaign strategy;
• Create and manage a vertical-specific content plan, including SEO articles, case studies, and landing pages, in collaboration with the content writer and designer;
• Conduct in-depth industry research — covering competitors, trends, pain points, and ICP behavior — to inform messaging and campaign focus;
• Plan and manage LinkedIn presence for the vertical, including outreach campaigns, personal/company posts, and engagement tactics;
• Launch and oversee retargeting campaigns, defining audience segments and suggesting ad concepts based on user behavior;
• Lead ABM initiatives for your industry, including target account selection, outreach preparation, and performance tracking;
• Identify opportunities to update or improve website pages related to the industry (e.g., service pages, expertise sections, article interlinking);
• Track performance and extract actionable insights — use SEO, analytics, and campaign data to continuously refine strategy;
• Align with sales and lead gen teams to maintain consistent messaging, identify high-potential prospects, and contribute to revenue goals.

Your Benefits:

• 15 days paid vacation + 5 public holidays;
• 7 days 100% paid sick leaves;
• Sport and health compensation;
• Flexible working hours;
• Corporate training (internal and external);
• IT Cluster membership;
• Personal Birthday and anniversary gifts;
• Сorporate parties and team-buildings;
• Company legal and accounting support.

WHO WE ARE:

Volpis is a company of ambitious professionals providing Web & Mobile App Design and Development services for more than 9 years. Regularly listed in the Top IT Outsourcing Companies and Top Custom Software Development Companies on Clutch.co. Being a full-service company, we provide expertise in all phases of the software development life cycle. We’ve successfully covered more than 100 products all over the world. Together, we’ve created a dynamic, fun, inspiring environment where we can be ourselves and grow each day.

Location — LVIV!

Required Experience/Skills:

• 2+ years of experience in B2B content marketing for software development companies;
• Proven success in creating high-performing SEO articles that rank and generate leads in competitive B2B spaces;
• Experience building content clusters within industry verticals;
• Strong SEO knowledge — including keyword research, SERP analysis, and on-page optimization;
• Quickly grasp complex technical and business topics through research or communication with internal experts;
• Ability to write in a defined Tone & Voice, getting it right on the first try;
• Analytical mindset. Сonfident using tools like GSC, Ahrefs, or SEMrush to monitor performance and implement improvements;
• Excellent communication skills — able to extract insights from experts and translate them into clear, authoritative content;
• Ability to clearly explain and justify your editorial decisions;
• Basic experience with link building;
• Proficiency in AI tools to accelerate writing process;
• Solid understanding of EEAT principles;
• Understanding of how to align content with sales goals and buyer journeys;
• Proactive and self-motivated — driven by measurable outcomes.

Would be a plus:

• Familiarity with Account-Based Marketing (ABM), lead generation funnels, or newsletter content strategies.

Responsibilities:

• Build and maintain a content plan for assigned industry verticals — including both new content and article updates;
• Conduct in-depth SEO research — identify keywords, analyze SERPs, evaluate competitor content, and define structure based on search intent;
• Interview internal experts (developers, CTOs, BAs) to extract insights for original, experience-driven content;
• Write long-form, high-quality SEO articles, case studies, and landing pages that follow our internal structure, format, and tone;
• Optimize each piece for SEO, EEAT, internal linking, and conversion-focused structure (including metadata, CTAs, visuals, and FAQs);
• Organize backlink building to support content growth;
• Publish and format content on our website using the WordPress console;
• Track content performance in GSC, Ahrefs, or other analytics tools and propose data-driven improvements.

Your Benefits:

• 15 days paid vacation;
• 7 days 100% paid sick leaves;
• Sport and health compensation;
• Flexible working hours;
• Corporate training (internal and external);
• IT Cluster membership;
• Personal Birthday and anniversary gifts;
• Сorporate parties and team-buildings;
• Company legal and accounting support.