Verv

We are looking for a passionate Growth Product Manager Web to join us and make our products greater!

Challenges:

• Analyze user behavior and needs to identify opportunities for optimizing the website’s buying funnel.
• Develop and test hypotheses to improve website conversion rates and ARPU through funnel and monetization strategy optimization.
• Work closely with user acquisition and creative teams to design and implement tailored end-to-end buying funnels for different audiences and traffic sources.
• Plan, execute, and evaluate A/B tests on website buying funnels to validate hypotheses, gather user feedback, and refine strategies.
• Collaborate cross-functionally with designers, engineers, analysts, and content creators to enhance the user experience and streamline buying funnels.

Professional Qualities:

• Proven expertise in conversion rate optimization, specifically increasing purchases.
• Strong background in user research, with deep knowledge of UX, CRO principles, and A/B testing methodologies.
• 3+ years of experience in digital marketing, growth, or product marketing within IT product companies (Web, Mobile, CRM), targeting foreign markets.
• Experience with B2C products, preferably subscription-based.
• Proficiency in analytics tools such as Google Analytics, Tableau, Amplitude, etc.
• Ability to set clear tasks for technical teams, with a strong understanding of use cases and user stories.
• Familiarity with different monetization models.
• English proficiency at Upper-Intermediate level or higher.

Nice to Have:

• Experience working with mobile applications.
• Background in subscription-based business models.
• Familiarity with Midjourney or other AI-driven content creation tools.
• Copywriting skills.

We are looking for a passionate Creative Producer to join us and make our products greater!

Responsibilities:

• Analyze and survey the advertising market to identify current trends and audience preferences, and creative opportunities;
• Develop unique and compelling concepts for advertising campaigns;
• Create detailed shooting briefs for content creators, ensuring alignment with creative strategy;
• Create clear tasks for the design team;
• Analyze key metrics of advertising campaigns to assess effectiveness and make necessary adjustments;
• Evaluate creative A/B tests to identify high-performing assets and iterate accordingly;
• Leverage AI tools and platforms to streamline ideation, content creation.

What drives success for this role:

• Proven experience in copywriting and marketing, preferably in the Health & Fitness industry;
• Strong understanding of the advertising market, consumer behavior, and current trends;
• Experience with advertising platforms such as Meta (Facebook, Instagram), TikTok, Pinterest, etc.;
• Confidence in working with data and key ad metrics to guide creative decisions;
• Ability to use AI-driven tools (e.g., ChatGPT, Sora, Midjourney, etc.) for ideation;
• Creativity and the ability to generate and implement new ideas
• Strong creative thinking skills with a strategic mindset and the ability to translate insights into original ideas;
• Ability to evaluate the results of creative tests, draw insights, and refine creative approaches accordingly;
• Excellent collaboration skills and attention to detail in execution.