Digital Marketing Manager — US Home Services Company (Remote)
🏆 About Us
United HVAC, Plumbing & Electrical — Bay Area, San Jose, California.
• Inc. 5000 #483 in the USA (2025) — 844% growth in 3 years
• $10–11M annual revenue, targeting $18M+
• 4.9★ on Yelp with 1,000+ reviews
• $43K+ monthly marketing budget (and growing)
• 16,000 customer database (never emailed — untapped goldmine)
• 70-person team across 2 divisions: Plumbing + HVAC
• Carrier Authorized Installer + Mitsubishi Diamond Contractor (Elite Level)
• Founded by Bekhruz Nagzibekov — Forbes contributor, AI operations speaker, CIS entrepreneur
This is not a startup hoping to grow. This is a company that already proved it — and now needs someone to build the marketing engine for the next stage.
📋 The Role
We need a Digital Marketing Manager who will OWN the entire lead generation engine — not just run ads, but own the result from click to revenue.
You will manage 2 divisions as separate business units:
• Plumbing Division: $450K/month → $1M target
• HVAC Division: $200K/month → $500K target
This is NOT a task-execution role. You will:
• Manage $43K+ monthly ad budget across 11 channels
• Activate a 16,000 customer database (email + SMS)
• Control a Google Ads agency (not run ads yourself — verify their results)
• Monitor CSR call recordings to improve booking rates
• Build follow-up systems for unsold estimates
• Report with real numbers: leads, CPL, booking rate, revenue by channel
🎯 Your KPIs (what you'll be measured on)
Plumbing:
• Leads: 1,500 → 2,500/month
• CPL: <$35 (paid channels)
• Booking rate: >35%
HVAC:
• Leads: 500 → 900/month
• Install estimates: 40 → 120+/month
• CPL: <$80 (service), <$150 (install)
• Booking rate: >35%
🔧 Channels You'll Manage
• Yelp Ads (3 profiles, $43K/month)
• Google PPC + LSA — agency does setup, you control results
• Facebook/Instagram Ads — HVAC install + tune-up + Plumbing service
• Email marketing (Brevo) — 16K database activation
• SMS campaigns
• Google Business Profile (4 profiles)
• Nextdoor
• Manufacturer leads (Rheem, Navien, Mitsubishi, Noritz, Rinnai)
• Website (forms, landing pages)
• YouTube Shorts (hire editor, manage content)
• Reputation management
🤖 AI Tools (required)
• ChatGPT / Claude — ad copy, analysis, scripts
• Canva AI / Midjourney — ad creatives
• n8n / Make / Zapier — automation workflows
• Opus Clip / Runway — video editing
🚀 Career Path: Digital Marketing Manager → CMO
Performance-based career path. Hit the numbers → get promoted. Every time.
• Month 1 (Trial): $2,000/month
• Months 2–3 (Confirmed): $2,500 + up to $500 bonus
• Months 4–6 (Proven): $3,000 + up to $1,000 bonus
• Months 7–12 (Senior): $3,500–4,000 + up to $1,500 bonus
• Year 2 (Head of Marketing): $4,500–5,500 + team of 3–5
• Year 3 (CMO): $6,000–8,000 + up to $3,000 bonus
Every promotion is tied to specific KPIs — not opinions, not politics.
✅ Requirements
Must have:
• 3–5 years in digital marketing with paid ads experience
• Russian native + English B2+ (you'll write ad copy for US audience)
• Facebook Ads Manager + Google Ads — hands-on
• Experience managing $10K+/month ad budgets
• ChatGPT/Claude for daily work
• Data-driven: CPL, ROAS, booking rate — not impressions
Nice to have:
• Home services / local business marketing
• Yelp Ads, Google LSA
• ServiceTitan or similar CRM
• Midjourney, Opus Clip, n8n
• Agency management
🚫 Don't apply if:
• You only did SMM/organic — no paid ads
• You can't show campaign results with real numbers
• You never managed a budget over $5K/month
• Your English is below B2
• You prefer to wait for instructions
📝 How to Apply
Send your resume + complete a test assignment (paid $50, 48 hours):
1. 90-day plan to grow HVAC install estimates from 40 to 150/month
2. Facebook campaign for "$69 AC Tune-Up" in Bay Area (structure, targeting, 3 ad copies)
3. Strategy to activate 16,000 customer database
4. Analyze Yelp data: Profile A — 1.37% CTR/$108 CPC vs Profile C — 5.07% CTR/$45 CPC. Diagnose and fix.
5. Show how you use AI tools to create 10 ad creatives in 1 hour
We pay $50 for completed assignments because we respect your time.
⏰ Work Format
• Fully remote
• PST timezone overlap: 6am–2pm PST
• Weekly reports every Monday 12pm PST
• Monday.com for task management
• Direct work with founder (Forbes contributor, AI ops speaker)
You're not joining a small business. You're joining Inc. 5000 #483 — and building the marketing department that takes it to the next level.
