Traffic Label Limited

About Traffic Label
Traffic Label is a fast-growing, data-driven technology company operating in the iGaming and affiliate marketing space, building scalable products focused on performance, analytics, and automation across global markets.
Driven by technology and innovation, we develop products that connect brands with customers through data-led acquisition, engagement and retention strategies. As we continue to grow, we're looking for talented professionals who enjoy building teams, improving processes and delivering measurable commercial success.

Role Overview
We're looking for an ambitious and results-oriented Head of Outbound Sales to build and lead our outbound sales function.
This is a rare opportunity to establish a new commercial team from the ground up, creating scalable sales processes, recruiting top talent and driving customer acquisition through proactive outbound engagement.
You will lead a team responsible for contacting registered users who have not yet deposited, re-engaging inactive customers, and reaching out to qualified outbound sales opportunities. Alongside leading the team, you'll remain actively involved in sales calls, helping refine messaging, improve conversion rates and coach your team through practical leadership.
We're open to candidates from both iGaming and other B2C sales industries. If you've successfully built high-performing outbound sales teams and consistently delivered exceptional commercial results, we'd love to hear from you.

Key Responsibilities

• Build, recruit and lead a high-performing outbound sales team.
• Develop and execute outbound sales strategies that drive customer acquisition and revenue growth.
• Create scalable sales processes, call methodologies and performance standards.
• Design and continuously optimise sales scripts and customer engagement strategies.
• Personally conduct outbound sales calls while leading the team by example.
• Convert registered users into active depositing customers.
• Re-engage inactive customers through targeted outbound campaigns.
• Generate new business by contacting qualified sales leads.
• Monitor, analyse and improve team performance through data-driven decision making.
• Track and optimise KPIs including:
  • First Time Deposit (FTD) Conversion
  • Deposit Conversion Rate
  • Contact Rate
  • Revenue Generated
  • Reactivation Rate
  • Customer Satisfaction
• Deliver regular coaching sessions and performance reviews.
• Work closely with CRM, Marketing, VIP and Operations teams to maximise campaign effectiveness.
• Prepare regular commercial reports and strategic recommendations for senior leadership.
• Ensure all customer interactions comply with company policies and applicable regulatory requirements.
• Create a high-performance sales culture built on accountability, collaboration and continuous improvement.

Skills & Experience

Essential

• Proven experience managing outbound sales, telesales or call centre operations.
• Demonstrated success building and developing high-performing sales teams.
• Strong commercial mindset with a track record of driving revenue growth and improving conversion.
• Hands-on sales experience with the confidence to lead customer conversations.
• Excellent leadership, coaching and people management skills.
• Strong analytical skills and experience working with sales KPIs and reporting.
• Outstanding communication and negotiation skills.
• Fluent written and spoken English.
• Ability to thrive in a fast-paced, target-driven environment.

Nice to Have

• Experience within iGaming, online casino, sportsbook or another B2C industry.
• Experience with CRM platforms and customer lifecycle management.
• Knowledge of outbound dialler systems and workforce management tools.
• Experience working with customer segmentation and retention campaigns.
• Additional European languages.

What We Offer

• Performance-based bonus.
• Fully remote position with the flexibility to work from anywhere in Europe.
• The opportunity to build and lead a brand-new outbound sales function.
• A high level of ownership and autonomy with direct influence on business growth.
• Career progression within a rapidly growing international technology company.
• A collaborative, ambitious and supportive team environment.
• The opportunity to make a real impact while helping shape the future of our commercial organisation.

About Traffic Label

Traffic Label is a fast-growing, data-driven technology company operating in the iGaming and affiliate marketing space, building scalable products focused on performance, analytics, and automation across global markets.

Our teams use data to drive business decisions across marketing, product, CRM, player engagement, and commercial operations. As we continue to grow, we're looking for a BI Analyst to help transform complex data into actionable insights that support strategic decision-making across the business.

Role Overview

This is an analytics-first role with approximately 80% of your time focused on analytics and business intelligence, and 20% dedicated to data engineering and automation.

We're looking for an analytics-focused professional with strong data engineering skills. While you'll need solid engineering knowledge to build and maintain reliable data pipelines, your primary focus will be on delivering insights, dashboards, and business reporting rather than developing large-scale BI infrastructure.

Reporting directly to the Chief Technology Officer (CTO), you'll work closely with Product, Commercial, CRM, Marketing, and Operations teams to provide accurate, reliable, and actionable data that drives business growth.

Location: Prague, Czech Republic (office-based)

Key Responsibilities

• Analyse business, product, commercial, and player data to identify trends, opportunities, and risks.
• Design, build, and maintain dashboards and self-service reporting using Metabase, Omni, or similar BI platforms.
• Develop meaningful KPIs and business metrics for stakeholders across the company.
• Build and maintain reliable ELT pipelines and data models.
• Integrate data from APIs, PostgreSQL databases, AWS services, and other data sources.
• Write efficient SQL queries against PostgreSQL and Amazon Redshift.
• Use Python to automate data ingestion, reporting, and business processes.
• Monitor data quality and implement automated validation and alerting.
• Optimise SQL queries and data warehouse performance.
• Work closely with cross-functional teams to understand reporting requirements and translate business needs into scalable analytics solutions.
• Support analytics related to player behaviour, CRM performance, commercial reporting, fraud detection, and financial reporting.

Skills & Experience

• 2+ years of experience in Analytics Engineering, BI Engineering, Data Analytics, or Data Engineering.
• Strong analytical mindset with the ability to translate data into business recommendations.
• Advanced SQL skills, particularly with PostgreSQL and Amazon Redshift.
• Experience building data models and ELT pipelines.
• Proficiency in Python for data ingestion, automation, and API integrations.
• Experience working with AWS, especially Redshift and S3.
• Experience integrating data from APIs, databases, and flat files.
• Experience building dashboards and self-service reporting using Metabase, Omni, or similar BI platforms.
• Strong understanding of data quality, monitoring, and automated alerting.
• Experience working with product, commercial, CRM, or player analytics.
• Experience in iGaming, online casino, crypto, fintech, or another high-volume transactional industry is highly desirable.
• Experience with Azure Application Insights, New Relic, or similar telemetry tools is an advantage.
• Understanding of player analytics, fraud detection, CRM, and financial reporting is a plus.
• Czech language is a nice-to-have.
• Excellent English communication skills.

What We Offer

• Opportunity to work directly with the CTO and influence business decisions through data.
• A modern, data-driven environment where analytics is at the centre of decision-making.
• Exposure to large-scale datasets across iGaming, affiliate marketing, and digital products.
• The opportunity to build reporting, analytics, and automation from the ground up.
• A collaborative international team with plenty of autonomy and ownership.
• Office-based role in our Prague office.
• Opportunities for professional growth in a fast-growing international business.

About Us

Traffic Label is a fast-growing, data-driven technology company operating in the iGaming and affiliate marketing industry. We build scalable products focused on performance, analytics, automation, and intelligent customer engagement across multiple brands and global markets.

Role Overview

We're looking for an experienced Senior Product Designer (UI/UX) who enjoys creating complete digital products - from early concepts through to production-ready interfaces - and wants to have a real impact on multiple international products.

As our Senior Product Designer, you'll own the end-to-end design process across a range of web and mobile products. You'll collaborate closely with Product Managers, Frontend and Backend Engineers to create intuitive, scalable and visually engaging user experiences.

This role combines strong product thinking with hands-on UI/UX design and offers the opportunity to shape products from the ground up.

Key Responsibilities

• Design modern web and mobile interfaces in Figma
• Create complete UI/UX flows and user journeys
• Design casino products and slot game interfaces (HUD, bonus screens, menus)
• Create responsive layouts
• Build, maintain and evolve scalable Design Systems
• Create reusable UI components
• Prepare developer-ready designs and documentation
• Build interactive prototypes
• Improve existing products based on analytics and user feedback
• Participate in product discovery and brainstorming sessions
• Collaborate daily with Frontend Developers, Backend Developers and Product Managers
• Review implementations after development and ensure pixel-perfect execution

Skills & ExperienceMust Have

• 3+ years of UI/UX/Product Design experience
• Excellent knowledge of Figma
• Strong understanding of UX principles
• Experience designing web applications
• Experience designing responsive interfaces
• Experience building scalable Design Systems
• Strong knowledge of:
  • Auto Layout
  • Variables
  • Components
  • Interactive Prototypes
  • Design Tokens
  • Developer Handoff

Nice to Have

Experience in one or more of the following industries:

• iGaming
• Online Casino
• Sports Betting
• Esports
• Crypto
• FinTech

AI Skills (Highly Preferred)

We actively use AI throughout our product development process.

Experience with:

• ChatGPT
• Claude
• Figma AI
• Midjourney
• AI image generation
• AI wireframing

The ability to use AI tools to accelerate and improve design workflows is highly valued.

Technical Knowledge

Required tools:

• Figma
• Jira
• Slack
• AI tools (ChatGPT, Claude)

You don't need to write code, but you should understand modern frontend development, including:

• HTML & CSS
• Responsive Design
• Tailwind CSS (basic understanding)
• Component-based architecture
• Design Systems
• Accessibility
• Web animations

Soft Skills

• Excellent communication skills
• Strong product mindset
• High attention to detail
• Ownership and accountability
• Ability to challenge ideas constructively
• Problem-solving approach
• Comfortable working in a fast-paced startup environment

Products You'll Design

• Casino platforms
• Affiliate websites
• Slot and instant games
• Internal products and CRM systems

What We Offer

• Opportunity to work on multiple international products
• Modern technology stack
• High level of ownership and autonomy
• The chance to shape products from day one
• Long-term collaboration
• Fast decision-making environment
• Remote or hybrid working options

About Traffic Label

Traffic Label is a fast-growing, data-driven technology company operating in the iGaming and affiliate marketing industry. We build scalable products focused on performance, analytics, automation, and intelligent customer engagement across multiple brands and global markets.

Key Responsibilities

• Own and manage the end-to-end sportsbook operation, ensuring a competitive, engaging, and responsible betting experience.
• Define and execute sportsbook strategy across pricing, offers, and product positioning to maximise turnover and margin.
• Monitor and optimise sportsbook performance across key KPIs including turnover, margin, player retention, and lifetime value.
• Analyse player behaviour, betting trends, and market performance to inform product and trading decisions.
• Work closely with trading, product, and CRM teams to enhance the sportsbook offering and customer journey and help define and deliver CRM strategy.
• Collaborate with affiliate, SEO, and paid media teams to ensure sportsbook promotions and campaigns are aligned with acquisition strategies.
• Manage relationships with platform providers, odds suppliers, and external partners.
• Ensure full compliance with regulatory requirements and responsible gambling standards across all markets.

Skills & Experience

• 3+ years of experience in a sportsbook role within an operator environment.
• Strong understanding of sportsbook trading, risk management, and product mechanics.
• Proven experience managing sportsbook performance metrics such as margin, turnover, and retention.
• Commercial awareness of affiliate and acquisition channels, including CPA and revenue share models.
• Data-driven mindset with strong analytical and decision-making skills.
• Experience working with sportsbook platforms, trading tools, and reporting systems.
• Strong communication and stakeholder management skills.
• Knowledge of multiple regulated markets is advantageous.

We Offer

• Clear opportunities for career progression within the wider group.
• Flexible working hours.
• A performance-driven culture built on trust, ownership, and autonomy.
• An open and collaborative environment that encourages innovation and experimentation.
• Learning & Development allowance (after successful completion of probation).
• Regular team events, outings, and company celebrations.
• Competitive benefits package, including Perkbox.

About Traffic Label

Traffic Label is a fast-growing, data-driven technology company operating in the iGaming and affiliate marketing industry. We build scalable products focused on performance, analytics, automation, and intelligent customer engagement across multiple brands and global markets.

Role Overview

We’re looking for a CRM Manager to take ownership of our customer retention strategy and CRM operations across multiple brands. This is an exciting opportunity to join a high-growth business where you’ll play a key role in driving customer engagement, retention, and lifetime value while working closely with cross-functional teams. As a CRM Manager, you will be responsible for developing, executing, and optimising CRM and retention strategies across multiple customer touch points. Working closely with the Marketing, Design, Product, and Content teams, you’ll deliver data-driven campaigns that improve customer engagement, retention, and lifetime value while continuously enhancing performance through testing and analysis.

Key Responsibilities

• Develop and implement retention strategies to maximise customer retention, engagement, and customer lifetime value.
• Plan, build, and execute email, SMS, and other CRM campaigns in line with brand and product roadmaps.
• Set up, execute, and report on A/B tests across CRM channels to continuously optimise campaign performance.
• Build and manage landing pages and on-site campaigns using CMS and landing page builder platforms across desktop and mobile.
• Execute promotional campaigns and bonus payouts through our iGaming platform.
• Collaborate with Marketing, Brand, Design, Product, and Content teams to ensure CRM initiatives align with overall business objectives.
• Monitor customer behaviour, campaign performance, and retention metrics, providing actionable insights and recommendations.
• Stay up to date with industry trends and identify opportunities to improve the customer experience.
• Write engaging and high-quality copy for emails, SMS, landing pages, and other CRM communications.
• Proofread CRM content to ensure accuracy, consistency, and quality.
• Conduct research to ensure content remains relevant, engaging, and aligned with market trends.
• Manage CRM calendars and support the planning of future CRM strategies.
• Ensure timely delivery and flawless execution of all CRM initiatives.
• Prepare regular performance reports and present key insights to senior management.
• Support additional CRM and retention-related projects as required.

Skills & Experience

• Previous experience in a CRM, Retention, Lifecycle Marketing, or Email Marketing role.
• Experience within the iGaming industry is highly preferred.
• Strong understanding of CRM strategy, customer lifecycle management, and retention marketing.
• Hands-on experience with CRM platforms and email marketing tools.
• Experience setting up and analysing A/B tests.
• Strong analytical skills with the ability to interpret data and translate insights into actions.
• Excellent written English with strong copywriting and proofreading skills.
• Experience working with CMS platforms and landing page builders is an advantage.
• Strong organisational and project management skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Proactive, detail-oriented, and collaborative mindset.

What We Offer

• Competitive salary of €45,000–€55,000 gross per year (negotiable).
• Clear opportunities for career progression within the wider group.
• Flexible working hours.
• A performance-driven culture built on trust, ownership, and autonomy.
• An open and collaborative environment that encourages innovation and experimentation.
• Learning & Development allowance (after successful completion of probation).
• Regular team events, outings, and company celebrations.
• Competitive benefits package, including Perkbox.

About Traffic Label

Traffic Label is a fast-growing, data-driven technology company operating in the iGaming and affiliate marketing space, building scalable products focused on performance, analytics, automation, and intelligent systems across multiple brands and global markets.

Role Overview

We are seeking an experienced Head of Retention to own and drive our retention strategy across our gaming products and markets.You will lead player engagement, lifecycle marketing, promotional strategy, and customer lifetime value optimisation. You will also oversee CRM and Gaming teams, ensuring best-in-class execution across all retention touchpoints.
This role is based in Malta, or Remote Europe.

Key Responsibilities

• Develop and execute retention strategies across gaming products and markets
• Lead, mentor, and scale the CRM and Gaming teams
• Own promotional strategy, including planning, execution, and performance analysis
• Create and manage promotional calendars and bonus budgets
• Collaborate closely with Acquisition, VIP, CRM, Product, and Commercial teams
• Analyse player behaviour, campaign performance, and market trends to inform strategy
• Optimise player journeys, segmentation, and engagement initiatives
• Manage supplier and third-party relationships related to promotions and retention tools
• Ensure a seamless and high-quality customer experience across all touchpoints
• Monitor competitor activity and identify opportunities for growth and differentiation

Skills & Experience

• Proven experience in a senior Retention, CRM, or Lifecycle role within iGaming
• Strong understanding of player behaviour, segmentation, and lifecycle marketing
• Demonstrated experience managing and developing high-performing teams
• Strong analytical mindset with a commercial focus on ROI and player value
• Experience managing promotional strategies and bonus budgets
• Excellent stakeholder management and communication skills
• Passion for delivering exceptional customer experiences and continuous optimisation
• Experience with FastTrack is a big advantage

What We Offer

• A senior leadership role within a high-growth iGaming brand
• Competitive salary and clear progression opportunities
• A flexible, performance-driven culture built on trust and autonomy
• A collaborative environment that encourages innovation and ownership
• Regular team events and company-wide celebrations
• Opportunities for career growth within the wider group

Benefits

• Open, creative environment with the autonomy to experiment and innovate
• Clear opportunities to grow as the company scales
• Learning & Development allowance (after probation)
• Competitive salary package and growth opportunities
• Flexible working hours and the option to work remotely or from the office
• Regular team events, outings, and celebrations
• Collaborative culture that values input from across teams
• Perkbox