The Fellas Ads

We’re looking for an experienced BI Analyst who knows how to turn data into valuable business insights for fast-growing DTC brands. You’ll focus on building high-impact dashboards and reports that help stakeholders understand business performance and make better decisions. You know how to blend technical expertise with commercial understanding, and you’re always looking for ways to improve reporting and uncover new opportunities.

You’ll work closely with stakeholders, analyse business performance, and ensure data delivers clear insights into retention, profitability, and forecasting.

What you'll do

• Build, maintain, and optimise dashboards and reports in Tableau to provide clear insights into business performance
• Use SQL to extract, analyse, and transform data into meaningful and actionable insights
• Work with APIs and different data sources to support accurate and reliable reporting
• Develop reporting around key business metrics, including customer retention, subscription performance, profitability, and forecasting
• Translate complex data into clear visualisations and insights that stakeholders can understand and act on
• Identify trends, patterns, and opportunities to improve business performance
• Apply best practices in data visualisation and continuously improve reporting based on business needs

About you

• Several years of experience as a BI Analyst, Business Intelligence Analyst, or in a related role
• Previous experience working with DTC brands, ideally within a subscription-based business model
• Strong SQL skills and experience working with APIs
• Must have previous experience with Tableau
• Experienced in building dashboards and reports that support business decision-making
• Able to interpret data, identify trends, and turn insights into action
• Strong understanding of subscription metrics, particularly retention, profitability, and forecasting
• Exceptionally organised, able to work independently and manage priorities effectively
• Data-driven, curious, and always looking to uncover insights and improve performance
• Conversational in English

Bonus points if…

• You have experience working with subscription-based DTC brands and understand their key business metrics
• You have experience with customer retention, churn analysis, cohort analysis, or customer lifetime value (LTV)
• You enjoy translating complex data into clear, actionable insights for non-technical stakeholders
• You have experience supporting financial or commercial forecasting
• You’re proactive in identifying opportunities to improve reporting, processes, and data quality

We are an E-commerce advertiser working across high-volume performance campaigns. We’re looking for an experienced Email Marketing Specialist who knows how to drive performance for fast-growing DTC brands. You’ll own the strategy and execution of high-impact email campaigns—from concept to inbox. You know how to blend creativity with data, and you’re always looking for ways to optimise and improve.
 

You'll collaborate closely with designers, analyse performance metrics, and ensure every email delivers real ROI.
 

What you'll do

• Plan, build, and optimise email campaigns for a variety of DTC brands
• Work closely with designers: write clear briefs, review creatives, and ensure top-quality output
• Develop smart segmentation strategies based on behaviour, customer status, and lifecycle stage
•  Manage technical aspects like IP/domain warm-up, inboxing health, and overall deliverability
•  Set up and run A/B tests, track performance, and report on channel effectiveness and ROI
•  Apply proven best practices and continuously iterate based on what works
   

About you

• 3+ years of experience in email marketing (preferably in the DTC space) or a related role
• Comfortable working with email marketing platforms and analytics tools
• Must have previous experience with Klaviyo
• Experienced in A/B testing with a strong analytical mindset
• Able to interpret data, identify trends, and turn insights into action
• Familiar with technical aspects like deliverability and IP/domain setup
• Exceptionally organised, you can manage multiple projects without missing a beat
•  Data-driven, curious, and always looking to test, learn, and grow

• Conversational in English, 

   

Bonus points if…

• You’re passionate about DTC brands and love diving into what makes their audience tick
• You enjoy crafting high-quality content and messaging that resonates
•  You thrive on creating smart strategies that drive engagement and long-term customer value
• You see every campaign as a chance to learn, improve, and push results further
• You have previous experience with AI tools to automate campaigns