Striped Horse Digital

We are a digital marketing and web development agency looking for a Senior SEO Strategist who views organic search as just one piece of a high-performing conversion engine. We’ve worked with dozens of SEO experts and are past the point of accepting "rankings for the sake of rankings." We are looking for a thought partner who can orchestrate search data, content production, inbound strategy, and user experience to drive measurable ROI.
 

The Role: Architect of the Buyer’s Journey
 

We need a strategist who understands that content influences the buyer’s journey at every stage—from awareness and consideration to commercial intent. You shouldn't just be optimizing for Google; you should be mapping content to user intent across the evolving landscape of SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization).
 

Your goal is to transform search data into a narrative that explains how we are moving users from their first touchpoint to a final conversion.
 

What You Will Own

• Integrated Intent Mapping: Aligning keyword targeting strategies for awareness, consideration, and high-commercial intent keywords.

   

• Full-Spectrum Optimization: * On-Site & Technical: Managing technical structure, load times, and mobile UX to reduce bounce rates and support higher rankings.

   

  • Off-Page Signals: Building authority through research-backed content, infographics, and collaborative content partnerships rather than low-effort backlinking.

     

• Holistic Inbound Strategy: Connecting SEO efforts with broader demand generation and lead-gen goals.

   

• The "Story" of the Data: We don't want a "graph of clicks." We use a specific reporting framework to illustrate our value as strategic partners:

   

  • What happened: A high-level view of progress toward business goals.

     

  • Why it happened: Identifying trends, mobile shifts, or technical improvements that moved the needle.

     

  • What we did: Detailed accountability of activities performed (e.g., on-page SEO, metadata adjustments, or backlink audits).

     

  • What we will do: Data-driven actionable steps and experiments for the coming month.

     

Why We Are Different

We are highly knowledgeable in the SEO space. You won't have to explain what a "canonical tag" is to us, but you will be expected to provide insights that lead to actual revenue. We prioritize results-granular views, such as using GA4 path exploration to identify which page titles drive users to target conversion actions (like "Submit form" pages) and then prioritizing those pages for further ranking boosts.

Who You Are

• Strategic & Empathetic: You understand the "Why" behind user behavior.
• Data-Literate: You can analyze KPIs like CTR, average position, and conversion volume to set actionable benchmarks for the next 1–3 months.
• Iterative Learner: You view experiments as a way to win or learn, always moving us closer to the client’s "Goal Z".
• Experienced: Bonus points for experience in demand generation for SaaS, e-commerce, or complex lead-gen businesses.
   

We aren't looking for a "vendor" to hide behind a dashboard. We are looking for a senior-level partner who is as obsessed with our clients' ROI as we are.
 

To apply, please share a brief example of how you’ve integrated SEO with UX or content strategy to solve a specific conversion problem.