Stay Group

Description

We are looking for a hands-on Technical Product Owner / Business Analyst to join our in-house Platform Team and take ownership of the day-to-day backlog and delivery flow.

This is a hands-on execution role with a strong focus on requirements, documentation, backlog management and delivery quality. You will not be responsible for setting the overall product strategy — your focus is making sure that the agreed priorities are translated into high-quality work and delivered as expected.

Requirements

• Experience as a Product Owner, Business Analyst or similar role working directly with software development teams.
• Strong experience working in an Agile/Scrum environment.
• Excellent requirements-gathering and analytical skills — you can turn a business request into a clear, buildable solution.
• Strong written communication skills and experience creating detailed specifications, user stories and acceptance criteria.
• Good technical understanding and the ability to communicate comfortably with developers, understand system dependencies, limitations and integrations.
• A hands-on approach to validation — you are comfortable checking delivered functionality yourself rather than relying solely on a "Done" status.
• Strong attention to detail and a structured approach to managing information and documentation.
• Excellent communication and stakeholder management skills.
• Experience working with Jira, Confluence or similar tools.
• Experience in iGaming / online casino is required.

Nice to have:

• Experience with VIP, CRM, bonuses, gamification or experimentation platforms.
• Experience working with multiple stakeholder groups competing for the same development capacity.
• Experience working with in-house platforms or internal product teams.

Responsibilities:

• Own and maintain the platform backlog — keep it structured, prioritised and continuously ready for development.
• Work closely with Product Managers and domain owners across VIP, Payments, Casino, Sportsbook, CRM and other product areas to understand their needs.
• Challenge vague or incomplete requests, ask the right questions and identify the actual business requirement behind the initial ask.
• Break larger initiatives into clear, manageable and deliverable features.
• Write detailed user stories, functional requirements and acceptance criteria that developers can work from without ambiguity.
• Maintain accurate and up-to-date product and feature documentation in Confluence or equivalent tools.
• Lead backlog refinement sessions with the development team and ensure everyone has a shared understanding of the requirements.
• Stay involved during development, answer questions, clarify requirements and quickly resolve ambiguity or blockers.
• Review and validate delivered features against acceptance criteria before they are considered done.
• Work closely with QA where deeper testing or additional scenarios are required.
• Identify dependencies, risks, scope changes and gaps early and communicate them to the Platform Lead.
• Keep stakeholders informed about progress, status and potential issues related to their requests.

What success looks like:

In your first 3 months, you will have full ownership of the day-to-day platform backlog. The development team will consistently have clear, refined and buildable work ahead of them, while stakeholders will receive clear answers on their requests and status.

The Platform Lead will be able to rely on you to manage the backlog and execution flow independently, identify issues early and ensure that what reaches production is aligned with what was actually requested.

Benefits

• Freedom to choose where to work: work from anywhere in the world with the freedom of remote options.
• Flexibility: enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results.
• Corporate English speaking club: improve your English proficiency with regular practice and expert guidance.
• A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued.
• Comfort Fuels Success: experience comfortable conditions that inspire productivity and foster professional growth, giving you the tools and space to excel.
• Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey.

Stay Group is an innovative Marketing company with a mission to help businesses acquire their target customers and create top-tier solutions in the iGaming and entertainment industry. Currently, we are looking for our perfect DevOps Engineer to join our team and help us build scalable, reliable, and secure infrastructure.

Requirements:

• 3+ years of commercial experience as a DevOps Engineer.
• Strong hands-on experience with Kubernetes (GKE, EKS, and self-hosted clusters).
• Experience deploying and maintaining cloud infrastructure on AWS and/or Google Cloud Platform.
• Experience with CI/CD pipelines using GitLab CI/CD.
• Strong knowledge of Docker and containerized application deployment.
• Experience configuring and managing Cloudflare services, including WAF, SSL/TLS, DNS, and API automation.
• Experience with monitoring, logging, and observability tools:
  • Prometheus,
  • Grafana,
  • ELK Stack.
• Experience with database administration:
  • MySQL,
  • PostgreSQL,
  • MongoDB.
• Understanding of cloud cost optimization (FinOps).
• Experience with Infrastructure as Code and automation.
• Strong troubleshooting, analytical thinking, and ownership mindset.
• English level sufficient for reading technical documentation and communicating with international teams.

Will be a plus:

• Experience with Datadog (APM, RUM, Logs).
• Experience configuring Global Load Balancers in Google Cloud.
• Experience building scalable, high-load infrastructure.

Key Responsibilities:

• Design, build, and maintain highly available cloud infrastructure.
• Configure and manage Cloudflare services, including WAF, SSL/TLS, DNS, and API automation.
• Deploy, maintain, and optimize Kubernetes clusters across GKE, EKS, and self-hosted environments.
• Build and improve CI/CD pipelines using GitLab CI/CD.
• Automate Docker image builds and deployment processes.
• Implement and maintain monitoring, logging, alerting, and observability solutions using Prometheus, Grafana, and ELK.
• Optimize cloud infrastructure performance, scalability, and cost efficiency.
• Configure auto-scaling and load balancing for cloud environments.
• Administer and support production databases.
• Collaborate closely with Development, QA, Product, and Security teams to improve infrastructure reliability and delivery processes.

Benefits

Freedom to choose where to work: work from anywhere in the world with the freedom of remote options.

Flexibility: enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results.

Corporate English speaking club: improve your English proficiency with regular practice and expert guidance.

A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued.

Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey.

We are looking for a Gamification Product Lead who will own the development, performance and evolution of gamification mechanics across our brands and GEOs.

Requirements

Must Have

• 3+ years of experience in Gamification, LiveOps, CRM, Retention or Product roles within iGaming.
• Hands-on experience designing, configuring and launching casino and/or sportsbook mechanics, including: tournaments, missions, challenges, lotteries and prize draws, loyalty programmes, prize, drops, wheels and loot boxes.
• Strong understanding of: bonus structures, wagering requirements, tournament logic, loyalty progression, gamification psychology, player engagement and retention mechanics.
• Experience with a leading gamification or CRM platform such as Smartico, Optimove Gamify, Fast Track or a comparable solution.
• Strong analytical skills and the ability to independently evaluate gamification performance and ROI.
• Experience measuring incremental impact using control/holdout groups.
• Experience owning campaigns end-to-end: from concept and configuration to launch, analysis and optimisation.
• Strong understanding of iGaming product and business metrics.
• Ability to work cross-functionally with Product, Analytics, CRM, Retention, Casino, Sportsbook and Engineering teams.
• Ability to translate business and player needs into clear product requirements.
• English — Intermediate+.
   

Nice to Have:

• Experience running A/B tests on promotional mechanics and engagement campaigns.
• Experience working across multiple brands and GEOs.
• Knowledge of Tier 1 player behaviour and market specifics.
• Experience with sportsbook bonus and cross-sell mechanics.
• Experience working directly with casino game providers.
• Experience building or improving gamification products or platforms rather than only executing campaigns.
• Experience establishing gamification standards, processes and reporting from scratch.
   

Key Responsibilities:
Gamification Product Ownership

• Own the gamification direction across multiple brands and GEOs.
• Design, launch and optimise gamification mechanics based on business and product goals.
• Build and maintain a gamification and LiveOps calendar aligned with acquisition and retention strategies.
• Develop and improve mechanics such as tournaments, missions, challenges, lotteries, loyalty programmes, prize drops, wheels and loot boxes.
• Adapt mechanics, prize structures, thresholds and campaign cadence to specific GEOs instead of applying the same approach across all markets.
• Identify opportunities to improve existing mechanics and introduce new engagement models.

Analytics & Performance

• Own the analysis of gamification performance from launch through post-campaign evaluation.
• Measure the incremental impact of mechanics using control/holdout groups rather than relying only on participation metrics.
• Analyse the impact of gamification on activation, engagement, retention and revenue.
• Evaluate bonus cost and ROI for each mechanic.
• Identify underperforming mechanics and make data-driven decisions to optimise, redesign or stop them.
• Build and maintain gamification dashboards and reporting.
• Establish clear measurement frameworks for evaluating gamification initiatives.

Experimentation

• Design and run A/B tests together with the experimentation and Analytics teams.
• Test different mechanics, prize structures, thresholds, messaging and participation conditions.
• Use experiment results to continuously improve gamification performance.

Product & Cross-functional Collaboration

• Work closely with Geo Product Managers, who own their markets, players and bonus economics.
• Collaborate with the Casino Lead on game content, providers and casino mechanics.
• Work with the Sportsbook PM and Bonus Manager on cross-vertical mechanics.
• Coordinate with Retention and CRM to align gamification with lifecycle campaigns and promotional calendars.
• Work with the VIP team on mechanics and rewards for high-value players.
• Partner with Analytics on measurement frameworks, experimentation and incrementality methodology.
• Work with Product Owners and Engineering to prioritise gamification requirements and develop new platform functionality.
• Translate business needs into clear and prioritised product requirements rather than simply creating development tickets.

Process & Standards

• Establish configuration and quality standards for gamification campaigns.
• Ensure mechanics are properly configured and tested before launch.
• Establish post-campaign analysis standards.
• Document best practices, processes and configuration requirements.
• Identify gaps between current platform capabilities and business needs.
• Build a prioritised roadmap of gamification platform improvements together with Product.
• Ensure gamification activities are aligned across brands and do not conflict with acquisition, CRM or retention campaigns.

Key Metrics

The role will be focused on measurable business and product outcomes, including:

• Activation rate:
  • Registration → First Deposit;
  • First Deposit → Real-money session;
  • First Deposit → Second Deposit;
  • Active users.
• Participation and opt-in rate by mechanic, brand and GEO.
• Completion rate for missions and challenges.
• ROI per mechanic.
• Bonus cost per participant.
• Gamification share of total bonus cost / GGR.
• Wagering completion rate.
• Retention uplift, including D7 and D30.
• Incremental lift versus control groups.
• Engagement depth:
  • active days;
  • sessions;
  • session length.

Benefits: 

• Freedom to choose where to work: work from anywhere in the world with the freedom of remote options.
• Flexibility: enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results.
• Corporate English speaking club: improve your English proficiency with regular practice and expert guidance.
• A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued.
• Comfort Fuels Success: experience comfortable conditions that inspire productivity and foster professional growth, giving you the tools and space to excel.
• Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey.

We are a fast-growing iGaming operator managing multiple brands across Tier 1 markets. We are looking for a Product Manager who will take ownership of a dedicated market (GEO), continuously improve the player journey, drive commercial performance, and make product decisions based on data, customer insights, and business impact.

This is a hands-on product role for someone who enjoys solving business problems, optimizing conversion funnels, and collaborating across multiple teams to deliver measurable results.
 

Requirements

• 4+ years of Product Management experience within the iGaming industry.
• Proven experience owning commercial product metrics such as GGR, NGR, Bonus Cost, Conversion Rate, Retention, or LTV.
• Strong understanding of player lifecycle and end-to-end conversion funnels.
• Experience designing and optimizing registration, activation, deposit, and retention journeys.
• Experience adapting product experiences and offers for different traffic acquisition channels.
• Strong analytical mindset with the ability to make data-driven product decisions.
• Hands-on experience running A/B tests and validating hypotheses through experimentation.
• Experience conducting competitor analysis and transforming market insights into product initiatives.
• Experience working closely with cross-functional teams including Marketing, CRM, Payments, Analytics, Development, and Operations.
• Excellent stakeholder management and communication skills with the ability to influence without direct authority.
• Strong ownership mindset with the ability to independently drive initiatives from discovery through delivery.
• Ability to prioritize work based on measurable business impact rather than assumptions.
• Comfortable working in a fast-paced product environment with multiple priorities.
   

Nice to Have

• Experience managing products across multiple GEOs or brands.
• Experience optimizing payment conversion and cashier flows.
• Knowledge of VIP player lifecycle and loyalty mechanics.
• Experience with casino and sportsbook cross-sell strategies.
• Experience working in multi-license or regulated environments.
   

Responsibilities

Market Ownership

• Own the commercial performance of a dedicated GEO across multiple brands.
• Monitor and continuously improve key business KPIs including GGR, NGR, Bonus Cost, Reg2Dep, Activation Rate, FTD Volume, Retention, Churn, and Redeposit Rate.
• Identify growth opportunities based on player behaviour, analytics, and business performance.

Funnel Optimization

• Own and continuously optimize the complete player journey, including:
  • Registration
  • Activation
  • First Deposit
  • Welcome Journey
  • Bonus Strategy
  • Reload Promotions
  • On-site Experience
  • Retention Mechanics
• Adapt product experiences and promotional mechanics for different traffic sources and acquisition channels.

Product Strategy & Prioritization

• Identify product opportunities using business data, customer insights, and market research.
• Prepare evidence-based product proposals and prioritize initiatives based on expected business impact.
• Work closely with Product Owners and Delivery teams to ensure timely delivery of product improvements.

Cross-functional Collaboration

• Partner daily with Marketing teams to optimize acquisition funnels, landing pages, player quality, and promotional offers.
• Collaborate with CRM and Retention teams on lifecycle communications and engagement strategies.
• Work with Payments teams to improve cashier experience, deposit success rate, and local payment coverage.
• Partner with Casino and Sportsbook teams to improve player engagement and cross-sell opportunities.
• Collaborate with VIP, Customer Support, Analytics, and Product teams to continuously improve the player experience and business performance.

Competitor & Market Research

• Continuously monitor competitors within your market.
• Analyze competitor products, onboarding flows, bonus mechanics, payment methods, and promotional strategies.
• Translate market insights into actionable product initiatives.

Customer Research

• Conduct player interviews and surveys to better understand customer needs and behaviours.
• Analyze customer feedback from Support, reviews, and other communication channels.
• Use qualitative insights together with analytics to validate product decisions.

Analytics & Experimentation

• Define hypotheses and run A/B tests to validate product improvements.
• Measure product performance through clear success metrics and continuously iterate based on results.
• Present product insights and recommendations using data-backed analysis.

Continuous Product Improvement

• Own the product roadmap for your assigned market.
• Continuously identify, prioritize, and deliver initiatives that improve player experience and commercial performance.

• Build scalable product solutions that support long-term business growth.
   

  Benefits

• Freedom to choose where to work: work from anywhere in the world with the freedom of remote options.
• Flexibility: enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results.
• Corporate English speaking club: improve your English proficiency with regular practice and expert guidance.
• A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued.
• Comfort Fuels Success: experience comfortable conditions that inspire productivity and foster professional growth, giving you the tools and space to excel.
• Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey.

We are looking for a results-driven SEO Specialist to join our team and help scale our organic growth across multiple platforms. If you’re passionate about search strategy, technical optimization, and turning data into measurable traffic and revenue - this could be your next big opportunity.
 

Requirements:

• 2+ years of commercial SEO experience.
• Experience working with competitive niches; iGaming experience is a plus.
• Good understanding of the full SEO cycle: semantics, content, link building and technical SEO.
• Experience with SEO tools such as Ahrefs, Screaming Frog, Google Search Console and GA4.
• Ability to work with large datasets and analyse SEO performance.
• Understanding of key SEO metrics and traffic quality.
• Analytical mindset and ability to generate and test SEO hypotheses.
• English — Intermediate+.
   

Key Responsibilities:

• Contribute to SEO strategy development and implementation.
• Manage key SEO processes across assigned projects: content, link building and technical optimisation.
• Conduct keyword, niche and competitor research to identify growth opportunities.
• Generate and test hypotheses to improve organic performance.
• Monitor rankings, traffic and search performance and adapt SEO activities accordingly.
• Collaborate with Content, Marketing, Product, Development teams and external contractors.
• Monitor the quality and execution of SEO initiatives.
   

Benefits:

• Freedom to choose where to work: work from anywhere in the world with the freedom of remote options.
• Flexibility: enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results.
• Corporate English speaking club: improve your English proficiency with regular practice and expert guidance.
• A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued.
• Comfort Fuels Success: experience comfortable conditions that inspire productivity and foster professional growth, giving you the tools and space to excel.
• Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey.