Sombra

The Junior Lead Generation Specialist supports business growth by identifying, researching, and engaging high-potential leads through outbound outreach. This role executes targeted campaigns through LinkedIn and Email, develops basic personalized messaging, and qualifies leads based on defined ICP.

The specialist works closely with sales and marketing teams to ensure the smooth handoff of qualified opportunities and maintains accurate records in the CRM. Additionally, this role provides feedback on lead quality and campaign performance, contributes ideas to improve processes, and actively develops skills to drive better results over time.

Requirements:

• Knowledge of lead generation tools (LinkedIn Sales Navigator, Upwork, Apollo, etc.).
• Knowledge of CRM systems (e.g., Pipedrive).
• Experience with e-mail outreach would be a plus.
• Ability to craft basic personalized outreach for diverse audiences and industries.
• Understanding of sales funnels and lead qualification principles.
• Familiarity with ICP segmentation and lead profiling based on geography, industry, seniority, and decision-making authority.
• Highly organized; can manage multiple tasks and meet deadlines.
• Excellent written skills in English (B2 level).
•  Proactive mindset with the ability to work independently.
• Basic analytics skills to assess open/reply rates and conversion metrics.
• Collaborative team player, able to work seamlessly with cross-functional teams, including sales and marketing.

• Open to feedback and eager to continuously improve performance.

   

Responsibilities:

• Execute daily lead generation tasks, following defined outreach workflows and approved templates.
• Conduct targeted research to identify relevant potential opportunities and initiate personalized outreach via LinkedIn and Email.
• Qualify leads based on established ICP criteria (e.g., geography, industry, seniority).
• Schedule intro calls or meetings between qualified leads and AE.
• Maintain accurate, complete, and properly tagged records of all leads and accounts in CRM (e.g., Pipedrive).
• Work closely with sales and marketing teams to hand off qualified leads and review qualification processes.
• Participate in team syncs, coaching, and training sessions to improve individual performance.
• Contribute to process improvement by sharing observations (lead quality, messaging performance) and ideas.

• Contribute insights to team discussions aimed at improving workflows, messaging, or targeting.

   

What we offer:

• Annual paid vacation of 18 working days.
• Extra vacation days for long-lasting cooperation.
• Annual paid sick leave of 10 days.
• Maternity/Paternity leave.
• The opportunity for sabbatical leave.
• Marriage and Parenthood Package.
• Compensation for sports activities (up to 250$ per year) or health insurance covering (70%) — after the trial period.
• Internal education(corporate library).
• Career development plan.
• English and Spanish classes.
• Paying taxes and managing PE (Private Entrepreneur).
• Technical equipment.
• Internal Referral program.
• Opportunity to take part in company volunteering activities.
• Sombra is a “Friendly to Veterans” award-holder.

We’re working with a US-based company to strengthen its digital marketing presence and improve brand communication across online channels. The project focuses on creating impactful marketing visuals for social media and digital campaigns, supporting website redesign and UI improvements, and developing scalable visual guidelines for marketing assets.
 

Requirements:

• 1–4 years of commercial experience in graphic design (branding, marketing visuals, social media assets, banners, digital creatives)
• Strong understanding of UI/UX principles (user flows, usability, responsive design, design systems)
• Strong proficiency in Figma
• Confident user of Adobe tools (Illustrator, Photoshop) for visual assets and UI elements
• Experience with collaborative tools such as Notion, Canva, or similar
• Solid visual design skills with a portfolio demonstrating attention to detail and user-focused interfaces
• Experience working on web products and digital platforms
• Understanding of UX principles, user flows, and usability best practices
• Ability to contribute to and maintain design systems
• Familiarity with data-informed design decisions and iterative improvements
• Strong communication and collaboration skills within cross-functional teams (PMs, developers, stakeholders)
• English: Upper-Intermediate or higher for daily communication and documentation
   

Responsibilities:

• Create visual assets for digital campaigns: banners, social media creatives, promotional materials
• Design and deliver conversion-oriented website experiences — landing pages, product pages, and marketing funnels optimized for engagement and lead generation
• Maintain and evolve the design system to ensure visual consistency across products and platforms
• Own the full design cycle: user flows, wireframes, UI design, prototyping, and handoff to developers
• Apply data-informed design decisions based on basic analytics and user behavior insights
• Collaborate with PMs, developers, and marketing stakeholders
• Participate in usability testing and iterate on designs based on feedback and results
• Contribute to improving internal design processes and workflows
   

Nice to have:

• Experience with motion design, video editing, or interactive visuals for digital marketing.
• Familiarity with heat-mapping and conversion-tracking tools (Crazy Egg, Hotjar, etc.).
• Knowledge of accessibility fundamentals and responsive web best practices.
• Basic understanding of HTML/CSS to support developer collaboration.
   

What we offer:

• Annual paid vacation of 18 working days.
• Extra vacation days for long-lasting cooperation.
• Annual paid sick leave of 10 days.
• Maternity/Paternity leave.
• The opportunity for sabbatical leave.
• Marriage and Parenthood Package.
• Partial compensation for sports activities or health insurance — up to $250 per year (available after the trial period).
• Internal education(corporate library).
• Career development plan.
• English and Spanish classes.
• Paying taxes and managing PE (Private Entrepreneur).
• Technical equipment.
• Internal Referral program.
• Opportunity to take part in company volunteering activities.
• Sombra is a “Friendly to Veterans” award-holder.
   

If you believe you are a suitable candidate for this position, please attach your updated resume using the provided link.
 

Our recruitment team will review your profile, and if it aligns with our current job openings, we will contact you shortly. If you don’t receive a reply from us within 5 business days, it means we have decided to move forward with other candidates.
 

Thank you for understanding.