SECL Group Ukraine

We are looking for a proactive and detail-oriented Lead Generation Specialist to join our team. In this role, you will be responsible for building high-quality lead databases, executing personalized outreach campaigns, and contributing to pipeline growth.
Requirements

• Previous lead generation experience 3+ years in software development outsourcing, IT services, or digital agencies
• Practical experience using AI to speed up research, enrichment, personalization
• Strong hands-on experience with tools like ChatGPT, Gemini, and AI-based solutions (e.g., Origami, Generative Spark, etc.) for building ICP-based company lists
• Proven experience with sales/marketing automation tools (Reply.io, Lemlist, Instantly, Apollo, etc.)
• Practical experience with cold outreach (email and/or LinkedIn), with a solid understanding of sequences and follow-ups
• Ability to communicate confidently in written English ( B2+ level): ask clarifying questions and handle common objections
• Experience in independent research: ability to identify target markets, build lead databases from scratch, and structure data for outreach
• Readiness to work with clear KPIs and activity targets (contacts, leads, meetings, nurturing tasks)
• Strong analytical thinking, attention to detail, and a systematic approach to working with data

Responsibilities

• Build ICP-based company lists from scratch based on target criteria
• Conduct in-depth research to identify relevant companies and decision-makers
• Find and verify contact data (emails, LinkedIn profiles)
• Create and execute personalized outreach campaigns (email + LinkedIn)
• Write tailored messages with a high level of personalization
• Maintain and update data in tracking sheets / CRM systems
• Monitor and continuously improve outreach performance and conversion rates
• Collaborate closely with the Head of Sales and the Lead Generation team