Rwazi.com

I’m the Director of Marketing at Rwazi.com (B2B SaaS).
We’re rebuilding our entire marketing site on Webflow - fast, clean, scalable.
 

You’ll work day-to-day with our SEO Content Manager:
- They own copywriting, content and content conversion
- You own design, structure, and website conversions
- Together you own growth through the website
 

📚 What You’ll Do:
- Rebuild the full site 10-15 pages in 4-6 weeks (Client-First architecture)
- Execute a new design system from our Head of Design - and improve it if possible
- Month 2-12: Ship 20–40 pages/month using scalable templates
- Build CMS structures & templates for programmatic SEO (templates → scale)
- Own website conversion rate optimization (this becomes your #1 KPI)
 

📚 Who We’re Looking For:
A hybrid: designer × builder × someone who genuinely geeks out on CRO.

Must have:
- Strong Webflow (clean structure, CMS, components)
- Figma - can design & iterate, not just copy
- Solid responsive logic
- Comfortable with light custom JS
- Bonus: Claude Code, Figma Make AI, animations/interactions confidence
 

🎨 The Style We Need:

If these resonate, we’re aligned:
n8n.io · 
lattice.com · 
breakcold.com · 
twain.ai · 
zero.inc · 
dovetail.com · 
palantir.com · 
linear.app · 
raycast.com · 
resend.com

Clean. Smart. Modern. Systematic. Conversion-driven.
 

💸 Compensation & Logistics:
- $2,000/month (CEO-approved)
- If you’re exceptional, I personally go to the CEO to push +$500–1,000
- Full-time, remote
- At least 3 hours overlap with Brazil working time (GMT-3)
- English: conversational+
- This starts as redesign + migration → becomes our long-term growth engine.
 

📩 How to Apply

Send:
- Your Webflow portfolio (best 3–6 projects)
- Examples of multi-page builds or template systems
 

Quick answers:
¿ Can you build in the style above?
¿ Experience with scalable CMS structures?
¿ Do you enjoy improving conversion flows (be honest)?

Rwazi - B2B SaaS · Up to $3,000/month · Remote
 

AI SEO & Organic Content Lead for Rwazi (B2B SaaS, full-time, remote). Own our website growth engine: classic + AI SEO, programmatic pages, Webflow-ready templates, and conversion-focused content (product, use case, comparison, GEO pages) that actually helps sales close deals.
 

📚 What You’ll Own:

1. Organic & AI SEO
🔹 Own organic growth for the main site: SEO + AI SEO + GEO
🔹 Build and execute strategy for:
keyword & topic clusters
🔹 GEO / country focus
programmatic SEO pages
🔹 Optimize for AI search / LLM answers using tools like Scrunch or better
🔹 Track rankings, traffic & intent weekly and adjust quickly

2. Website Content & Structure
👉 Create and scale key page types:
🔹 product / solution pages
🔹 comparison pages
🔹 use cases
🔹 industries
🔹 GEO pages
🔹 sales enablement pages (one-pagers, battlecards, playbooks) as web pages

👉 Design site structure & flows:
🔹 how users move from problem → solution → proof → demo
internal linking between key clusters and templates
🔹 Translate this structure into clear briefs for our Webflow developer and collaborate tightly with them

3. AI-Driven Content Production
🔹 Use AI (Claude, ChatGPT, etc.) for:
first drafts, outlines, briefs, clustering
variations by industry / GEO / persona
🔹 Write and edit so content feels human and persuasive, not generic
🔸 Optionally: coordinate human polishers for final editing:
🔹 Ideal: you handle most of the humanization yourself
🔹 If needed: we agree on a lightweight model with external polishers

4. Programmatic SEO & Scale
🔹 Design programmatic templates + CMS logic for Webflow
🔹 Plan how we go from 0 → 150+ pages in 12 months:
- without flooding the site with duplicate fluff
- with clear clusters, intent mapping and internal linking

Make sure every template has:
🔹 clear search intent
🔹 sales value
🔹 a place in the overall funnel

5. Link Building & Authority
👉 Plan and oversee link building:
🔹 targeted outreach
🔹 selected paid placements
🔹 content / partner plays
👉 Decide what’s worth paying for - and what’s just noise

6. Cross-Functional Ownership
🔹 Act as the organic growth lead in a small pod:
🔹 Webflow dev (site & templates)
🔹 future Video lead (YouTube, explainers)
🔹 future Social media lead (LinkedIn)
 

Align everyone around:
“What are we ranking for?”
“What content supports sales best right now?”
 

📚 Who You Are
Must-haves:
🔹 3+ years in B2B SaaS SEO / content
🔹 Proven results in:
classic SEO (show us what you ranked and how)
AI SEO / GEO or at least a clear understanding and experiments here
🔹 Strong technical SEO foundation:
on-page / internal linking / canonical / indexation
schema, sitemaps, crawlability
🔹 Experience with programmatic SEO and content at scale (dozens of pages)
🔹 You can write in English at a level where:
you’d be comfortable sending your copy straight to enterprise buyers
🔹 You think like a strategist, but execute like an IC:
you can design the system
and also sit down and produce the work yourself
🔹 Hands-on with AI writing workflows (prompts, systems, etc.)

Nice-to-haves:
🔸 Experience in data / AI / analytics products or selling to enterprise through content
🔸 Experience building AI-powered content workflows in tools like Claude Code
e.g. using deep product / docs context to generate better drafts at scale
🔸 Advanced technical SEO:
complex architectures, log analysis, tricky edge cases
🔸 Worked closely with:
Webflow / Figma designers
performance marketers (to align organic + paid)
🔸 Comfortable leading a small cross-functional pod (even without big formal team under you): coordinating web dev, video, social around organic growth goals

📚 Compensation & Timezone:
🔸 Up to $3,000/month (CEO-approved cap to start)
🔸 Full-time, 40h/week, remote
🔸 We need 2–3 hours overlap daily with:
me (currently GMT+2, shifting towards Asia in 2026 Q1-Q2)
our Webflow developer
🔸 Preferred time zones: roughly GMT+2 to GMT+6
Eastern Europe, MENA, South & Southeast Asia (Ukraine, Poland, Egypt, Turkey, Pakistan, India, Vietnam, Thailand, Philippines, etc.)

🟢 Performance unlocks more budget and, over time, more ownership.

📚 What You’ll Have (Resources):
🔸  A full-time Webflow Developer focused on implementing your structures, templates and pages.
🔸 Direct access to Director of Product Marketing (me) for strategy, positioning and priorities.
🔸 An initial budget for AI SEO tools, light link-building budget and, if needed, human polishers (after we see your blueprint works).
🔸  As we prove results, we’ll scale budget and support - more content volume, more experiments, more help.
 

📚 How to Apply:
Please send in one place (email or form):
- Your top 3 SEO / AI SEO wins
- URLs + 3–5 bullet points each:
- what you did
- what changed (traffic, rankings, conversions)