Redwerk

Redwerk is a software development company operating in competitive US and international markets. In B2B IT outsourcing, social media is not just a visibility channel — it is a positioning and lead-generation channel.

We are looking for a hands-on Social Media Creator who will fully own our social media execution and growth — with a clear focus on generating qualified inbound leads.

This is an execution-first ownership role — not coordination.

You will be responsible for strategy, production, publishing, optimization, and lead-supporting content across:

Primary platforms (mandatory):

• LinkedIn
• Instagram
• TikTok

Other platforms (Facebook, X, YouTube Shorts, etc.) are a plus.

This is a full-time remote position.

Role Goals

1. Generate qualified inbound leads through social media (company and CEO profiles)
2. Build consistent daily visibility across LinkedIn, Instagram, and TikTok
3. Grow engaged B2B and tech-focused audiences in US and international markets
4. Position the CEO as an authority in IT outsourcing and QA
5. Strengthen brand credibility and trust in competitive markets

Responsibilities

• Develop and execute social media strategies focused on lead generation
• Create content that supports inbound interest, inquiries, and conversations
• Produce and publish at least 1 post per primary platform per day
• Own content end-to-end (idea → script → visuals/video → publish → optimize)
• Manage and grow CEO’s LinkedIn and professional social presence
• Build thought leadership content designed to generate conversations and inbound opportunities
• Create short-form videos (Reels, TikTok, LinkedIn video) aligned with B2B positioning
• Develop CTAs, hooks, and content formats that drive engagement and inbound actions
• Track performance metrics tied to reach, engagement, and lead indicators
• Optimize based on analytics and business impact, not vanity metrics
• Use AI tools to scale content production and ideation
• Continuously refine content systems and publishing workflows

Requirements

• 3+ years of experience in Social Media / Digital Marketing
• Proven experience in IT outsourcing / IT services / B2B tech
• Strong hands-on experience with LinkedIn (mandatory)
• Demonstrated ability to generate inbound leads or qualified conversations via social media
• Experience managing or building executive personal brands
• Strong short-form video creation skills (TikTok / Reels)
• Cross-platform content strategy experience
• Strong copywriting skills for professional audiences
• Strong understanding of targeting, engagement metrics, and lead signals
• Experience working with international markets
• English B2+ or higher
• Comfortable delivering consistent high-volume output

Nice to Have

• Experience with social selling or LinkedIn lead strategies
• Experience supporting sales pipeline through content
• AI-powered content workflows
• Experience in US B2B markets

What Success Looks Like

• Consistent daily publishing across primary channels
• Increased qualified inbound inquiries via company and CEO profiles
• Strong LinkedIn engagement from relevant decision-makers
• Growth in audience quality (not just volume)
• Content that drives conversations and business visibility
• Scalable, repeatable content and publishing system

Join Redwerk as an SEO Specialist and help drive our digital growth in the EU and US markets!

Redwerk is a software development company delivering custom software solutions to clients across the world. We specialize in IT outsourcing, dedicated development teams, and long-term technology partnerships.

Organic search is an important part of our growth efforts, and we’re continuing to develop it thoughtfully — including AI-driven automation and workflow optimization. We are looking for a goal-oriented SEO Specialist who wants real ownership and direct impact on qualified B2B lead generation.

This is a full-time role with long-term growth potential based on performance.

About the Role:

You will take ownership of organic performance across Redwerk’s service and commercial pages, focusing on high-intent keywords and measurable business outcomes.

This role combines strategy, hands-on execution, and AI-driven automation. You’ll work closely with marketing and development teams while having the autonomy to prioritize and implement initiatives.

Within this role, you will be responsible for achieving the following:

1. Increase rankings for high-intent IT outsourcing and software development keywords in US and EU markets
2. Grow the number of qualified inbound leads generated through organic search
3. Improve conversion tracking and visibility of SEO impact across the marketing funnel (GA4 ownership)
4. Build and execute a structured SEO roadmap aligned with business growth priorities
5. Implementing AI-driven SEO workflows to improve efficiency and scalability

Responsibilities:

• Develop and execute SEO strategy for IT outsourcing and software development services
• Conduct keyword research focused on commercial and decision-stage queries
• Optimize service pages, technology-specific pages, and landing pages
• Perform regular technical SEO audits and site health checks
• Identify and resolve indexing and crawl issues via Google Search Console
• Improve internal linking and content structure
• Set up and manage GA4 events and conversion tracking
• Analyze funnels and measure SEO impact on qualified leads
• Develop and monitor backlink strategy
• Conduct competitor analysis in US and EU IT markets
• Create clear SEO tasks for copywriters and developers
• Implement AI-powered workflows for research, content optimization, data analysis, and reporting
• Track performance and report on business-impact metrics

Requirements:

• 3+ years of hands-on SEO experience in IT outsourcing or B2B tech services
• Experience working with US and/or EU markets
• Proven ability to drive SEO results tied to qualified leads (not just traffic)
• Strong hands-on experience with GA4 (events, tracking, funnel analysis)
• Experience with Google Search Console and modern SEO tools (Ahrefs, Screaming Frog, or similar)
• Demonstrated experience using AI tools to improve SEO efficiency and output
• Solid understanding of commercial intent and B2B marketing funnels
• Strong technical SEO fundamentals
• Working knowledge of HTML, CSS, and JavaScript from an SEO perspective
• Comfortable working independently and taking initiative
• English – Upper-Intermediate level or higher
• Portfolio of non-NDA, white-hat SEO projects

Nice to Have:

• Experience with Looker Studio
• Experience building custom AI agents or automation pipelines
• Automation mindset
• Existing network of IT-focused copywriters or link builders
• Experience in competitive B2B tech niches

We Offer:

• Competitive salary
• Unlimited remote work
• Flexible schedule
• 20 days paid leave
• 14 days of paid sick leave
• Entrepreneur support, tax coverage
• Wellness benefits
• Language classes in English, Spanish, German
• Tech event support; fee reimbursement
   

Values & Culture:

• Supporting Ukraine's Armed Forces
• Engaging in charity initiatives
• Organizing IT-focused events
• Encouraging initiative and idea-sharing
• Fostering transparent, meaningful relationships
• Emphasizing task ownership and follow-through
• Prioritizing work-life balance
   

Management Style:

• Flat structure; minimal bureaucracy
• Ability to influence company processes and decisions
• Tool selection autonomy for goal achievement
• Streamlined, efficient workflows
• Team of creative, inventive mid-senior professionals
   

Joining Redwerk:

Redwerk’s digital marketing team brings together professionals and enthusiasts who enjoy finding effective ways to promote our IT and B2B tech services. 

As an SEO Specialist, you’ll have the freedom to experiment with strategies, analyze results, and directly see the impact of your work on search visibility and lead generation, all within a supportive and low-bureaucracy environment.

We hope you’re one of us! ❤️