Real FiG Advertising + Marketing

We are looking for an experienced Director of SEO, AEO, and GEO to lead the development and execution of organic search strategies for our US-based clients.

This role combines traditional SEO leadership with emerging approaches to Answer Engine Optimization and Generative Engine Optimization. The Director will oversee technical, on-page, off-page, content, and local SEO initiatives while helping clients improve their visibility across traditional search results, Google AI Overviews, and generative AI platforms.

The ideal candidate is a strategic leader who can translate business goals into measurable SEO plans, guide cross-functional teams, and clearly communicate recommendations and results to clients and internal stakeholders.

Key Responsibilities

• Define and lead SEO strategies aligned with client business goals, target markets, and growth priorities.
• Oversee technical, on-page, off-page, content, and local SEO initiatives across multiple client accounts.
• Establish priorities, performance goals, workflows, and KPIs for SEO projects.
• Lead and mentor SEO team members while coordinating work across content, development, digital PR, social media, and other marketing functions.
• Review SEO campaigns and adjust strategies based on rankings, organic traffic, conversions, leads, and other performance data.
• Oversee technical SEO, including crawlability, indexation, website architecture, Core Web Vitals, structured data, and mobile performance.
• Guide keyword research, content architecture, semantic SEO, entity optimization, internal linking, and E-E-A-T initiatives.
• Develop strategies to improve local search and Google Business Profile performance for service-based businesses targeting US cities and service areas.
• Expand organic visibility through AEO and GEO strategies focused on AI Overviews, answer engines, and platforms such as ChatGPT, Gemini, Claude, and Perplexity.
• Monitor brand visibility, citations, recommendation frequency, and sentiment across AI-powered search platforms.
• Collaborate with internal teams, clients, vendors, consultants, and agencies to ensure that SEO recommendations are implemented correctly.
• Monitor search industry developments, Google algorithm updates, AI search behavior, and new optimization opportunities.

• Present strategies, performance results, and recommendations clearly to technical and non-technical stakeholders.

   

Qualifications

• 7+ years of SEO experience, including experience developing and executing successful organic search strategies.
• Previous experience leading SEO projects, teams, or cross-functional initiatives.
• Strong expertise in technical SEO, on-page and off-page optimization, content strategy, and local SEO.
• Experience working with US-based companies or websites targeting the US market.
• Understanding of AEO and GEO, including how AI-powered search platforms retrieve, summarize, cite, and recommend online content.
• Proficiency with Google Analytics 4, Google Search Console, Semrush, Ahrefs, and other relevant SEO tools.
• Strong analytical skills and the ability to translate data into clear priorities and actionable recommendations.
• Solid understanding of website architecture, HTML, CSS, JavaScript, structured data, and Core Web Vitals as they relate to SEO.
• Experience collaborating with content, development, marketing, digital PR, and client service teams.
• Strong leadership, project management, and problem-solving skills.
• Advanced or fluent English, with the ability to communicate confidently in writing, during internal discussions, and in client meetings.
• Bachelor’s degree in Marketing, Business, Communications, Information Technology, or a related field is preferred but not required.
• Relevant SEO, Google Analytics, HubSpot, or other digital marketing certifications are a plus.