Railsware

Project description

We’re looking for a Crowd Marketing Specialist to grow Coupler.io’s presence on Reddit and SaaS-specific communities/forums like Shopify, Xero, etc.

You’ll join conversations where users talk about data, reporting, and automation, and contribute responses tied to real solutions using Coupler.io. You’ll also monitor brand mentions, track discussions, and spot opportunities for meaningful engagement.

If this sounds exciting, apply now! We are open to considering interns for this role!

WHAT’S YOUR IMPACT?

By showing up consistently in online communities, you’ll help users find practical solutions to data and reporting problems, no pitch required. Just good answers that happen to involve Coupler.io in terms of data flow automation, reporting optimization, etc.

Required skills

⭐ 1+ year of experience in digital marketing in any position (experience in Support or Social Media would be a plus)
⭐ Advanced written and spoken English
⭐ Strong communication skills and attention to detail
⭐ Ability to pick up new tools quickly
⭐ Comfortable using AI tools day-to-day (drafting messages, researching threads, etc.)
⭐ Curiosity, self-direction, eagerness to learn
⭐ Basic Google Workspace proficiency (Docs, GSheets, Drive)
⭐ Capability to manage your own tasks and collaborate with a team
⭐ Familiarity with how online communities function

As a plus

🔹Experience managing a Reddit account or crowd marketing in SaaS communities
🔹Background in SaaS, data tools, or marketing technology
🔹Familiarity with data integration or business intelligence concepts

We offer

🌎 Full-remote from any location or in one of our offices (Kyiv/Krakow/Warsaw) bit.ly/rw-remotecollab
💸 Competitive compensation, access to savings program, and deposit policy
💻 Thanks to our hardware policy, we use the best equipment and can regularly update it
🌴 34 days a year as paid time off (24 standard days + 10 more to cover public holidays)
🏋🏼 Health policy budget that will cover your private sports and healthcare expenses
🎤 Participate in our online and offline events
⌨️ Our offices are equipped with modern ergonomic chairs and standing desks
🍪 You can always find fresh food and drinks in our kitchen
🤝 In Ukraine, we collaborate through Diia.City
🤩 More about our benefits and how we work 🔗 Railsware Handbook: railsware.com/handbook

Responsibilities

🔹Monitor Reddit, Shopify, QuickBooks, and other relevant communities for discussions around data exports, reporting automation, and analytics
🔹Respond to threads with clear, helpful answers, and explain how Coupler.io fits where it genuinely does
🔹Create and publish posts in Coupler.io’s own community spaces
🔹Track brand mentions across communities and join conversations where your input adds real value
🔹Maintain a structured log of activity, including threads, responses, and performance
🔹Analyze engagement and share regular insights with the SEO Manager, highlighting trends, gaps, and opportunities

We’re looking for a B2B Social Media Growth Manager✨to join Coupler.io and drive real growth through social media — from strategy to execution.

Coupler.io is a data integration platform and AI analytics, allowing businesses to connect, manage, store, visualize, analyze, and activate data in one place. Social media is one of the key growth channels for us. You’ll lead our presence on LinkedIn and beyond — creating the narrative, testing ideas, and growing what works best.
 

Be part of a team that solves real data challenges for businesses worldwide. We value clarity, ownership, and quality, and give you the space to experiment, move fast, and make a real impact.
 

If you’re excited about building something meaningful and growing a product through thoughtful marketing, we’d love to hear from you! 💙
 

*Please share your CV and a portfolio of cases you’re proud of

What you will do

🔹Own and grow the company’s LinkedIn presence, from strategy to execution
🔹Manage and grow personal profiles of our experts, ensuring consistent and effective content distribution
🔹Plan, create, and publish high-quality B2B content that reflects our brand, product, and business goals
🔹Manage and optimize LinkedIn pages to drive engagement, followers, and leads
🔹Analyze content performance, test new formats, and adjust strategy based on insights
🔹Collaborate closely with marketing, product, and other teams to ensure consistent messaging and positioning
🔹Assist with social media content collaboration with influencers, partners, etc.
🔹Track trends, audience behavior, and competitors to keep social presence relevant and effective

What we’re looking for

▫️2+ years of experience in social media and content marketing within a B2B SaaS environment or B2B marketing agencies
▫️Proven, hands-on expertise in LinkedIn as a strategic marketing channel (strategy, content, analytics, optimization)
▫️Experience working with English-speaking markets (EU, US, global)
▫️Fluent English, both written and spoken
▫️Strong content writing skills (less AI, more human-like)
▫️Analytical mindset and experience using metrics to optimize performance
▫️High ownership, critical thinking, and the ability to work independently in a fast-moving environment
▫️Basic design skills and tool proficiency
▫️AI literacy
▫️Excellent communication, collaboration, and management skills

Would be a plus

▫️Knowledge of X (Twitter) ins and outs, and the ability to grow it