Railsware

Join Mailtrap.io as a LinkedIn Expert. Mailtrap is a B2B SaaS platform trusted by more than 1 million users worldwide. We help teams test, optimize, and deliver emails with confidence, so their work runs smoothly every day.

Here, you’ll have the freedom and resources to bring your ideas to life, experiment, test, and see real impact.

Work fully remote, with minimal bureaucracy and mostly async communication, while being part of a strong, experienced team that values clarity, ownership, and quality.

If this sounds like your kind of place, we’d love to hear from you! 

What you will do

• Own and grow our LinkedIn presence, from strategy to execution
• Plan, create, and publish high-quality B2B content that reflects our brand, product, and business goals
• Manage and optimize LinkedIn pages to drive engagement, followers, and leads
• Grow and manage other social media and community platforms (X, Reddit, Quora) to expand reach
• Analyze content performance, test new formats, and adjust strategy based on insights
• Support colleagues' advocacy, helping team members and leaders share content effectively
• Collaborate closely with marketing, product, and other teams to ensure consistent messaging and positioning
• Track trends, audience behavior, and competitors to keep social presence relevant and effective

What we’re looking for

• Senior-level experience in social media and content marketing within a B2B SaaS environment 
• Proven, hands-on expertise in LinkedIn as a strategic marketing channel (strategy, content, analytics, optimization)
• Experience working with English-speaking markets (EU, US, global)
• Fluent English, both written and spoken
• Strong content writing skills (less AI, more human-like) 
• Analytical mindset and experience using metrics to optimize performance
• High ownership, critical thinking, and the ability to work independently in a fast-moving environment
• Excellent communication, collaboration, and presentation skills

Would be a plus

• Knowledge of X (Twitter) platform ins and outs, and the ability to grow it

We’re looking for a hands-on Growth Marketing Manager with strong B2B SaaS experience to join the Coupler.io team.

Coupler.io is a data integration platform that helps businesses automatically collect data from multiple sources and turn it into clear, reliable reports. Our customers rely on Coupler.io to make data-driven decisions without complexity.

In this role, you’ll play a key part in driving product growth and shaping demand generation. You’ll own initiatives end-to-end — from strategy to execution — and experiment with lead generation, product-led, and community-driven growth approaches. At Railsware, we value ownership, autonomy, and proactive problem-solving. You’ll have the freedom to lead projects, test ideas, learn from data, and directly influence how Coupler.io grows.

If you enjoy turning strategy into action, working closely with product teams, and making a measurable impact, this role is for you🌟
 

Your skills

• 2+ years of experience in product marketing for B2B SaaS products
• User acquisition experience with different marketing channels
• Experience in driving growth through start-up and scale-up stages
• Proven track record in managing demand generation campaigns with measurable impact
• Hands-on experience in designing, launching, and scaling growth campaigns from 0 to 1
• Proficiency in designing and optimizing high-converting landing pages, including structure, copy, calls to action (CTAs), social proof, and A/B testing, to enhance trial starts and encourage paid upgrades
• Strong analytical skills, proficiency in data analysis, and a track record of using metrics to inform strategy and drive decisions. Experience with product analytics and tools such as Looker Studio, Posthog, Amplitude, BI tools, and GA4, etc. is a significant plus
• Familiarity with customer-insight methodologies (JTBD, interviews, surveys) 
• Strategic thinking with the ability to see the big picture, develop long-term strategies, and execute tactical plans effectively
• Fluent in English, both written and spoken
• Technical savviness, experience working with technical products, and the ability to translate complex concepts into clear benefits, as well as integrate workflows, APIs, and automation features into user value
• Excellent communication and presentation skills

Would be a plus

• Proficiency in marketing analytics, ETL, and data-integration tools
• Familiarity with PLG motions, usage-based pricing, and community-led growth
• Experience launching PPC Campaigns via Google Ads and LinkedIn Ads

Your responsibilities

• Drive growth by exploring new channels, owning product positioning and messaging, and translating complex data-integration capabilities into clear, differentiating narratives for both technical and business audiences
• Act as the key liaison between product, sales, marketing, and customer success teams, and ensure seamless communication and alignment on product roadmaps, launch plans, and feedback from the market
• Lead the communication strategy—email drips, release notes, in-app announcements, webinars—centered on crisp, benefits-led storytelling
• Analyze the full product & marketing funnel, surface insights, and generate data-driven growth hypotheses to improve acquisition, activation, adoption, and retention
• Conduct regular customer development interviews and market research to gain deep insights into customer needs, pain points, and buying journeys 
• Present our product’s vision, features, and benefits to internal stakeholders, at industry events, and to key customers
• Architect and run go-to-market (GTM) plans for new features, pricing tiers, and geographies—defining target segments, value props, routes-to-market, launch OKRs, and post-launch learnings
   

We Offer
🌎 Full-remote from any location or in one of our offices (Kyiv/Krakow/Warsaw) bit.ly/rw-remotecollab
💸 Competitive compensation, access to savings program, and deposit policy
💻 Thanks to our hardware policy, we use the best equipment and can regularly update it
🌴 34 days a year as paid time off (24 standard days + 10 more to cover public holidays)
🏋🏼 Health policy budget that will cover your private sports and healthcare expenses
🎤 Participate in local and international conferences
⌨️ Our offices are equipped with modern ergonomic chairs and standing desks
🍪 You can always find fresh food and drinks in our kitchen
🤩 More about our benefits and how we work 🔗Railsware Handbook: railsware.com/handbook

We're looking for a tech-savvy marketing copywriter who excels at translating complex technology into compelling stories that drive action. You'll be the voice behind Coupler.io, our data integration and AI analytics platform processing millions of records daily for business teams worldwide.

Tech-savvy? Marketing? Copywriter? Here's what we mean:

• You know how to make tech products feel accessible and desirable
• You own the entire content lifecycle, from research through publication and performance analysis
• You balance creative storytelling with conversion-focused precision
• You collaborate effectively with technical teams and translate their insights into user-centric narratives

• You make strategic content decisions, not just execute briefs

   

What’s your impact? You'll craft the content that helps business analysts, marketing teams, and operations leaders discover how data integration can transform their workflows. Your words will appear on high-stakes landing pages, in conversion-critical case studies, and across channels where first impressions matter. If that inspires you, apply now!

🔎 What are we looking for?

Professional background:

• 4+ years of experience in content writing across various formats
• 2+ years creating content for B2B SaaS with demonstrable results (landing pages that converted, campaigns that resonated, narratives that stuck)
• UX writing expertise. You create clear, scannable content that guides users naturally toward decisions
• Portfolio required. Show us landing pages, case studies, product marketing, or campaigns where your words made the difference

Content Craft:

• Making tech brains. You can talk to engineers about API architecture and turn it into a compelling customer story about workflow automation
• Narrative and analytical mastery. You structure complex information logically and know how to build trust through content
• Research depth. You enjoy digging into unfamiliar topics (data warehouses, marketing attribution, business intelligence) and extracting what matters to your audience
• Writing excellence. Perfect grammar, consistent tone, ability to adapt your voice to match brand personality – you know the drill
• Precision and detail. You catch inconsistencies, ask the right questions, verify claims, and maintain quality across all deliverables

Communication and Teamwork:

• Confident with experts. You can interview product managers, engineers, and designers, challenge assumptions respectfully, and distill their knowledge
• Self-directed ownership. You manage your workload, juggle multiple content streams, prioritize effectively, and deliver without constant oversight
• Product understanding. You proactively learn how Coupler.io works, what problems it solves, and why customers choose it
• End-to-end accountability. You see projects through from brief to publication, including revisions and stakeholder reviews
• Fluent English, of course, not only for creative writing but also for communication with colleagues

⭐ What makes you stand out:

• Experience with Google Analytics (GA4) and using data insights to optimize copy performance
• Hands-on familiarity with data analytics tools (Tableau, Looker Studio, Power BI): you've used them, not just written about them
• Comfort working in Figma or similar design tools to input and refine content directly
• Technical writing or documentation experience that demonstrates clarity under complexity

🪶What will you do?

• Own marketing content creation across formats (landing pages, case studies, social media, email campaigns, and product marketing materials) to drive awareness and conversion
• Research thoroughly by diving into technical documentation, competitor positioning, customer feedback, and industry trends to inform your writing
• Collaborate with product, marketing, and engineering teams to gather insights, validate technical accuracy, and align content with business goals
• Turn complexity into clarity. Transform tech use cases, data workflows, and integration patterns into engaging stories that resonate with business users
• Ensure brand consistency while meeting conversion objectives. Make your content feel distinctly Coupler.io and drive measurable results
• Grow and learn. Master new topics spanning data integration, analytics tools, business processes, and technical concepts relevant to our audience
• Think beyond execution. Come up with strategic ideas for thought leadership, brand storytelling, content distribution, and user engagement across all channels
• Keep quality high. Deal with fact-check claims, coordinate stakeholder reviews, and ensure accuracy before publication
• Measure and optimize. Make data your friend to track content performance and use insights to improve future work

🤩 We’re looking for a Technical Content Specialist with strong writing skills who can turn complex product functionality into clear, structured video tutorials.

You’ll focus primarily on creating product screencasts and video tutorials that explain how Coupler.io works, and you’ll manage the video production process from script to final delivery. Beyond video, you’ll also contribute to written content like blog articles, landing pages, and tech guides.

💎 WHAT'S YOUR IMPACT

You’ll create the content that helps users understand how Coupler.io works before users need support. Your scripts and screencasts packaged into high-quality video tutorials will show real workflows in Coupler.io and make complex features easy to understand and follow.

If that inspires you, apply now! 

Please don’t forget to include your portfolio when submitting your application.

WHAT ARE WE LOOKING FOR?

✍🏼 Professional background

• 4+ years of experience in content writing across various formats
• 2+ years creating content for B2B SaaS with demonstrable results (landing pages that converted, campaigns that resonated, narratives that stuck).
• Fluent English (written and spoken), for content creation and collaboration.
• Strong ability to work independently, take ownership, and see tasks through to completion.

• Portfolio required. Show us examples of your landing pages, blog articles, case studies, product marketing content, and video tutorials.

   

💡Content craft & technical writing

• Writing excellence. Perfect grammar, consistent tone, ability to adapt your voice to match brand personality – you know the drill.
• Advanced understanding of composition and storytellingy. You know how to structure information so it’s easy to follow and makes sense step by step.
• Technical writing mindset. You can explore complex technical products, understand how they work, and explain that clearly in writing.
• Research depth. You enjoy digging into unfamiliar topics (data warehouses, marketing attribution, business intelligence) and extracting what matters to your audience.
• Precision and detail. You catch inconsistencies, ask the right questions, verify claims, and maintain quality across all deliverables.
• Analytical clarity. You break down complex topics into logical parts and structure them in a way that’s easy to follow and trust.

🤝 Communication and Collaboration

• Excellent communication skills. You’re confident collaborating with different experts — including engineers, marketers, product managers, freelance video editors, and designers.
• Clear feedback and quality control. You know how to review work, give actionable feedback, request revisions, and maintain consistent quality standards.
• Strong organizational and coordination skills. You can manage multiple tasks and keep the content workflow running smoothly.

• End-to-end ownership. You’re comfortable owning the full video production process, from scripting and recording to final delivery.

   

WHAT MAKES YOU STAND OUT 🪄

• Experience writing scripts and storyboards for video tutorials.
• Hands-on familiarity with data analytics tools (Tableau, Looker Studio, Power BI): you've used them, not just written about them.
• Comfort working in Figma or similar design tools to input and refine content directly.
• Writing UX copy or microcopy for marketing materials.
• Experience with Google Analytics (GA4) and using data insights to optimize copy performance.
• Familiarity with video editing tools (e.g., Adobe Premiere Pro).

WHAT WILL YOU DO 🚀

• Record high-quality screencasts that show how Coupler.io works through real features, flows, and use cases.
• Set up imports, automations, and scenarios independently to demonstrate real-life workflows on screen.
• Write detailed scripts and storyboards that define the narrative, structure, and every on-screen step.
• Manage the video production backlog from initial idea to final delivery, keeping work organized and moving.
• Work closely with marketers and product managers to align on video goals, scope, and requirements.
• Prepare clear production packages for editors, motion designers, and voiceover artists so everyone knows what to do.
• Check freelancer deliverables, give actionable feedback, request revisions, and ensure quality at every stage.
• Make sure every video is correct, well-structured, and aligned with Coupler.io’s brand and product reality.
• Write blog articles, landing pages, and other writing materials that help people understand the product.
• Translate Coupler.io’s product capabilities into clear, practical explanations across different content formats.