QArea company

About the Role:
As an SEO Specialist you will shape and drive the overall SEO strategy for two service-based IT companies — QArea and TestFort — ensuring sustainable growth in organic visibility, traffic, and lead quality across the US and UK markets. This role has a strong strategic impact on the companies’ growth, strengthening their competitiveness and supporting continuous adaptation to the rapidly evolving search landscape.

You will work closely with the marketing, content, and development teams, leveraging analytics and modern approaches — including AI-driven SEO, process automation, and innovative tools — to make data-informed decisions and achieve consistent organic growth.

Requirements:
— 5 years of SEO experience, including 2+ years in a Lead/Senior/Head role.
— MUST: Proven SEO expertise for IT service providers (outsourcing/outstaffing) and B2B tech within the US/UK markets over the last few years.
— Strong analytical skills: GA4, GSC, GTM, Looker Studio, Clarity.
— Proficiency with Ahrefs, SpySerp and other SEO tools as well as Google Spreadsheets.
— Experience managing SEO specialists and link builders.
— Understanding of performance marketing (Google Ads, LinkedIn Ads).
— Experience with AI/LLM-oriented SEO and GEO targeting.

Nice to Have:
— Automation / AI tools and basic scripting.
— A/B testing and basic HTML/CSS.
— Understanding of CRO, UX, and user journeys.
— Strong leadership and communication skills.

Responsibilities:
— Build and execute the SEO strategy across two IT service companies.
— Set and track key SEO KPIs (traffic, conversions, qualified leads).
— Lead technical, on-page, and off-page optimization efforts.
— Manage link-building processes and ensure quality control.
— Oversee SEO-driven content processes: topics, briefs, optimization, performance analysis.
— Conducting SEO research, market analysis, competitor analysis, and semantic core development.
— Collaborate with development and marketing teams on improvements.
— Analyze data via GA4, GSC, and Clarity; manage tracking through GTM.
— Adapt strategy to search algorithm updates and AI-driven search (AI Overviews, ChatGPT, Perplexity).
— Identify new growth opportunities and support conversion rate improvements.

We are seeking a Sales Manager to join the QArea & TestFort team. You will play a key role in helping clients solve complex business challenges through our high-end software development and QA solutions.

About the Role:
This role focuses on managing inbound demand, reactivating warm leads, and creating tailored, value-driven proposals that build long-term partnerships and sustainable growth.

Requirements:
- 1,5+ years of experience in B2B sales within the IT service or outsourcing industry (Software Development, QA/Testing, etc.);
- Practical experience in preparing proposals, pitches, and commercial offers;
- Strong understanding of how IT services are purchased, including delivery models and contract types;
- Experience working with SMBs and startups, specifically handling negotiations and long follow-up cycles;
- English and Ukrainian communication level: Upper-Intermediate or higher (both written and spoken)
- Excellent communication, negotiation, and relationship-building skills;
- Analytical thinking with the ability to identify client pain points and offer effective solutions;
- Attention to detail, adaptability, and the ability to manage multiple tasks simultaneously.

Nice-to-Have (not required):
- Prior experience in self-sourcing leads, cold outreach, or account-based marketing is a significant plus;
- Experience in consultative sales with a focus on value-based selling and solving complex client problems via IT services.

Responsibilities:
- Manage the sales cycle: primarily focus on processing the inbound flow of leads, working with existing databases, and re-engaging previous contacts (warm-ups);
- Prepare and deliver tailored presentations, commercial proposals, and service packages (leveraging support from the Marketing department for design and content, and Legal for contracts);
- Lead negotiations and close deals, ensuring long-term cooperation and high client satisfaction;
- Pipeline Management: manage and nurture leads at all stages, including follow-ups and the reactivation of stalled opportunities;
- Proactively monitor market trends to identify potential business opportunities and suggest new sales channels;
- Maintain and update the CRM (HubSpot) ensuring accurate data entry, regular forecasting, and pipeline reporting;
- Communicate with Delivery and Technical teams to ensure alignment between client expectations and delivered services.