The PointPay platform supports interface services, including Mobile (iOS & Android) and Interface and authentication. It replaces the traditional banking model, enabling cost-effective and instant fund transfers worldwide using our proprietary off-chain technology and PointPay token (PXP). 1.5 billion people worldwide lack both financial literacy skills and access to banking services, and they would like to have both.
Our mission: To provide the world's #1 global crypto services ecosystem by volume, number of clients, and services offered, where every individual can use Blockchain tools. We erase boundaries and provide financial freedom.
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Marketing Strategy Manager
Full Remote · Worldwide · Product · 3 years of experience · B2 - Upper IntermediateFormat: Remote, Full-time Company: PointPay - global crypto services ecosystem (Exchange, Wallet, Payment System, Launchboard) Requirements 3+ years in digital/marketing strategy 1+ year in crypto/web3 (huge plus) Experience with user acquisition...📍 Format: Remote, Full-time
💼 Company: PointPay - global crypto services ecosystem (Exchange, Wallet, Payment System, Launchboard)🔹 Requirements
- 3+ years in digital/marketing strategy
- 1+ year in crypto/web3 (huge plus)
- Experience with user acquisition channels (Google Ads, Meta, Affiliate, PR)
- Strong skills in analytics and reporting (Google Sheets, dashboards, UTM, funnels)
- Understanding of crypto markets and international marketing
- Strong copywriting and communication skills
Strategic mindset, ability to create and implement long-term growth plans
🔹 Responsibilities
- Build and implement global marketing strategy for PointPay ecosystem
- Develop and optimize user acquisition funnels across multiple channels
- Coordinate with product, design, and content teams on campaigns
- Work with performance metrics (CAC, LTV, ROI), prepare weekly reports
- Explore new growth opportunities (crypto influencers, PR, affiliate networks)
- Manage marketing budgets, ensuring efficiency and scalability
Monitor crypto market trends and competitors, adapt strategy accordingly
🔹 About PointPay
PointPay is a full-fledged crypto services ecosystem, comprising Exchange, Wallet, Payment System, and Launchboard. Available in 19 languages, it aims at the global market.
Our platform supports mobile (iOS & Android), web, and authentication services. We replace the traditional banking model, enabling cost-effective and instant fund transfers worldwide using our proprietary off-chain technology and PointPay token (PXP).
🌍 1.5 billion people worldwide lack both financial literacy skills and access to banking services. PointPay’s mission is to build the world’s #1 global crypto services ecosystem by volume, number of clients, and services offered - empowering everyone with Blockchain tools, erasing boundaries, and providing financial freedom.
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