Pocketbook

PocketBook /InkPoster (home -office work), we are looking for the next possible date for a Senior Digital Marketing Manager.

Job Type: Full-time 

Location: EU (Remote)

Reports To: CEO and COO

Job Title: Senior Digital Marketing Manager

Position Overview: The Digital Marketing Manager is responsible for planning, executing, and optimizing digital marketing campaigns to enhance brand awareness, drive traffic, and generate leads. This role requires a strategic thinker with a solid understanding of digital marketing principles, as well as strong project management and analytical skills.

Key Responsibilities:

Strategy Development:

Create and execute a comprehensive digital marketing strategy aligned with the company's overall business goals.

1. Campaign Development:

Design, implement, and manage digital marketing campaigns across multiple

channels, such as SEO, PPC, email, social media, and content marketing.

Develop a content calendar and oversee content creation for website, blog, and

social media platforms.

2. Performance Analysis:

Monitor and analyze campaign performance metrics using analytics tools (e.g.,

Google Analytics, social media insights) to assess effectiveness and identify areas

for improvement.

Prepare regular reports and presentations on campaign results, insights, and future strategies.

3. SEO and SEM Management:

Optimize website content and structure for SEO to improve organic search rankings

and visibility.

Manage paid search campaigns to maximize ROI and achieve targeted KPIs.

4. Social Media Management:

Develop and execute social media strategies to increase brand awareness, engagement, and follower growth.

Engage with audiences on social media channels and respond to comments or

inquiries.

5. Email Marketing:

Design and execute email marketing campaigns aimed at nurturing leads and

retaining customers.

Segment email lists and personalize content for targeted outreach.

6. Collaboration and Communication:

Collaborate with cross-functional teams, including sales, product development, and

customer service, to align marketing efforts with business objectives.

Communicate digital marketing strategies, performance metrics, and industry trends

to stakeholders.

7. Budget Management:

Assist in managing the digital marketing budget to ensure resource allocation aligns

with strategic goals.

Manage the digital marketing budget, ensuring effective allocation of resources to

maximize ROI.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.

• 3-5 years of experience in digital marketing or a similar role.

• Strong understanding of digital marketing channels, tools, and best practices.

• Proficient in data analysis and able to interpret metrics to drive decision-making.

• Experience in DTC (Direct-to-Consumer) e-commerce"

• Hands-on experience with Shopify

• Excellent communication, writing, and project management skills.

We are looking for an experienced PPC Specialist to join our growing e-commerce team and help scale performance marketing campaigns across European and North American markets.

Responsibilities

• Launch, manage, and optimize PPC campaigns across:
  • Google Ads
  • Meta Ads (Facebook & Instagram)
  • Microsoft/Bing Ads
• Manage performance marketing for Shopify-based e-commerce stores
• Optimize campaigns for ROAS, CPA, CAC, conversion rate, and revenue growth
• Conduct keyword research, competitor analysis, audience segmentation, and A/B testing
• Build and optimize shopping campaigns, Performance Max, retargeting, and dynamic ads
• Analyze campaign performance and prepare actionable reports and recommendations
• Collaborate with design, content, product, and development teams to improve conversion funnels and landing pages
• Monitor tracking accuracy using:
  • Google Analytics 4
  • Google Tag Manager
  • Meta Pixel
  • Conversion APIs
• Manage advertising budgets efficiently across multiple regions and campaigns
• Stay updated on digital advertising trends, platform changes, and best practices

Requirements

• 3+ years of hands-on PPC experience in e-commerce
• Strong experience working with Shopify stores
• Proven experience managing campaigns for EU and US markets
• Deep understanding of:
  • Google Ads ecosystem
  • Meta Ads Manager
  • Shopping feeds and Merchant Center
  • Attribution models and analytics
• Experience scaling campaigns with measurable performance results
• Strong analytical and data-driven mindset
• Experience with conversion tracking setup and troubleshooting

• English level: Intermediate+ or higher

   

Nice to Have

• Experience with Klaviyo, Hubspot, email marketing, or CRM integrations
• Experience in subscription-based e-commerce products
• Understanding of SEO basics and CRO principles
• Experience with multilingual or international stores

What We Offer

• Opportunity to work on international e-commerce projects
• Flexible remote work environment
• Competitive compensation
• Direct impact on business growth and marketing strategy
• Fast-moving team with freedom to test and implement ideas

Project:   inkposter.com   -  Digital art frame

If you are passionate about performance marketing, scaling Shopify stores, and driving measurable business growth across global markets — we’d love to hear from you.

Required skills

• 2+ years of commercial experience in software testing
• Strong knowledge of Java
• Hands-on experience with UI test automation using Selenide
• Experience working with Selenoid (running tests in containers)
• Solid experience in API testing, including:
  • Postman
  • JMeter
  • Rest Assured
• Experience with TestNG for test execution and reporting
• Understanding of BDD principles and experience with Cucumber
• Experience with build and dependency management using Maven
• Confident use of Git (GitHub)
• Experience working with CI/CD pipelines, including:
  • GitLab CI
  • Jenkins
• Experience using IntelliJ IDEA
• Understanding of software development life cycle (SDLC) and QA processes
• Ability to analyze requirements and create clear, maintainable test cases and automated tests

Nice to have

• Experience with test strategy and test framework design
• Experience working in Agile / Scrum teams
• Basic knowledge of Docker
• Experience with performance or load testing
• Mentoring or code review experience

Responsibilities

• Design, develop, and maintain automated UI and API tests
• Integrate automated tests into CI/CD pipelines
• Analyze test results and provide clear reports on test coverage and quality
• Collaborate closely with developers, QA engineers, and product teams
• Participate in improving testing processes and tools

Шукаємо розробника для розробки і підтримки продуктів на Shopify.

Вимоги:

Досвід роботи від 3-х років

Попередній досвід розробки веб-сайтів Shopify

Досвід роботи з JavaScript

Досвід роботи з HTML/CSS

Досвід адаптивної та кросбраузерної верстки

Робота з темами Shopify: знання про створення та налаштування тем Shopify, включно з використанням тегів, фільтрів і структури тем

Розуміння роботи з Shopify API для доступу до даних магазину, оновлення каталогу, кошика та оформлення замовлень

Досвід роботи з Git, Figma

Ми пропонуємо:

Конкурентну оплату праці

Можливість працювати віддалено

Оплачувану відпустку та лікарняні

Можливість працювати над різноманітними проектами

Професійний колектив

Підтримку команди на всіх етапах співпраці

Етапи співбесіди:

Тестове завдання

Знайомство + Технічне інтерв'ю (1 год)

Офер