The platform streamlines costs management, efficient reward allocation, and gathers valuable feedback from its users. More than 500 brands are part of our portfolio, including Samsung, Philips, LG, Nestle, Bic, Philip Morris, British American Tobacco, Grohe, and many others. In addition to Ukraine, we also operate in Europe and Central Asia.
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· 43 views · 7 applications · 8d
B2B Marketing Manager / Marketing Lead
Full Remote · Ukraine · Product · 2 years of experience · B2 - Upper IntermediatePepsell is a B2B platform that helps manufacturers, distributors, increase sales through mobile loyalty and motivation programs. Our solutions are already live in 5 countries (Ukraine, Poland, Lithuania, Moldova, Kazakhstan), and we’re actively expanding...Pepsell is a B2B platform that helps manufacturers, distributors, increase sales through mobile loyalty and motivation programs.
Our solutions are already live in 5 countries (Ukraine, Poland, Lithuania, Moldova, Kazakhstan), and we’re actively expanding across Europe.
We’re looking for an experienced B2B marketer who can build a systematic marketing function from the ground up - from strategy to measurable results.
Role Objective
To build a marketing system that:
- generates qualified B2B leads for the sales team,
- develops Pepsell’s expert brand in the loyalty & motivation programs domain,
- supports European market expansion through an ABM approach, content, and PR.
Who We’re Looking For
We’re seeking a hands-on Lead Marketing Manager who:
- has 2+ years of experience in B2B marketing (ideally SaaS / IT / Loyalty / Martech);
- understands sales funnels and lead generation mechanics;
- has experience working with European markets;
- can build systems - from strategy → to campaign execution → to analytics;
- is comfortable executing tasks directly (content, SMM, ads, email) and managing freelancers;
- speaks and writes English fluently (Upper-Intermediate+) - able to draft content and presentations;
- thrives in a start-up environment where things are done collaboratively with the founder, not through big teams.
Key Responsibilities
A. Lead Generation
- Implement automated lead-nurturing funnels (email, retargeting, Telegram nurture).
- Create lead magnets
- Launch and optimize Facebook / Google Ads
B. Content & Communications
- Manage the Pepsell blog (4 - 8 publications/month).
- Prepare email digests and nurture sequences.
- Plan and execute content for LinkedIn (Pepsell page + founder’s profile) - 2 posts per week.
- Coordinate freelancers (copywriters, designers, video editors).
- Produce case-based posts and short videos about client program launches.
C. PR & Thought Leadership
- Collaborate with media (mmr.ua, Marketer.ua, MC.today, Vector, etc.).
- Secure 2–3 publications per month through outreach or PR partners.
- Support the founder’s expert brand (interviews, podcasts, quotes).
- Grow a Telegram community for Pepsell clients and partners.
Work Format
- Remote, full-time position.
- High degree of autonomy - freedom to form a small marketing micro-team (copywriter, designer, PR).
- Direct collaboration with the founder & CEO.
- Opportunity to build the entire marketing function for Pepsell from scratch.
Why Join Pepsell
You’ll be joining a product that’s transforming how manufacturers motivate sales teams and retailers - across multiple countries and industries.
If you want to build marketing systems, not just campaigns,
and be part of a company scaling across Europe - send your CV or LinkedIn profile, and let’s talk
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