Pella Global

Job Title: Social Media Manager

Employment Type: Full Time

Location: Remote

Role Overview

The Social Media Manager leads social media presence across multiple platforms by building strategy driven, algorithm aligned, and market relevant content ecosystems. The role focuses on planning, scripting, publishing, optimizing, and scaling social media content that drives brand visibility, engagement, and lead generation.

The Social Media Manager works closely with design, video production, performance marketing, and brand teams to ensure content aligns with business growth goals and audience behavior.

Key Responsibilities

Strategy and Planning

• Develop and execute full social media strategy aligned with business and marketing goals.

• Plan monthly and quarterly content direction based on market trends and audience insights.

• Create structured posting calendars for all active platforms.

• Plan feed aesthetics, storytelling flow, and content sequencing.

Content Creation and Direction

• Write video shooting scripts for reels, short videos, ads, and long form social content.

• Create engaging captions, content descriptions, and storytelling frameworks.

• Coordinate with designers, videographers, and editors to execute content plan.

• Ensure content matches brand tone, positioning, and communication standards.

Platform and Algorithm Expertise

• Maintain strong understanding of platform algorithms including Meta, Instagram, TikTok, LinkedIn, YouTube, and emerging platforms.

• Plan content formats and posting timing based on algorithm behavior and performance signals.

• Monitor reach, engagement, retention, and conversion performance.

Market and Trend Analysis

• Track global and local social media trends.

• Identify viral content patterns and adapt them to brand positioning.

• Monitor competitor social media activity and content strategy.

Social Media SEO

• Apply practical social media SEO techniques across platforms.

• Optimize captions, hashtags, video titles, descriptions, and keywords.

• Structure content to improve search visibility inside platforms and external search engines.

Required Experience and Skills

• Proven practical experience managing social media accounts for brands or agencies.

• Strong experience creating social media strategies and content calendars.

• Experience writing video scripts for marketing and social media content.

• Strong understanding of social media algorithms and platform mechanics.

• Practical experience with Social Media SEO.

• Strong analytical thinking and performance tracking mindset.

• Strong English communication skills. Additional languages are a plus.

Work Conditions

• Fully remote role.

• Full time employment.

• Time zone collaboration with GMT+3 preferred.

Job title: Performance marketing manager

Work format: Remote

Employment type: Full-time

Role overview

The Performance Marketing Manager is responsible for planning, executing, and scaling paid digital campaigns across multiple channels with a strong focus on measurable business results. This role owns performance strategy, budget efficiency, analytics, and continuous optimization to drive qualified leads, sales, and revenue growth.

Key responsibilities

• Plan, launch, and manage performance marketing campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other relevant platforms.
• Develop data-driven media strategies aligned with business goals and growth targets.
• Manage and optimize advertising budgets to achieve target CPA, ROAS, and conversion metrics.
• Build and test funnels, creatives, audiences, and landing page strategies in collaboration with design and content teams.
• Track, analyze, and report campaign performance using analytics tools and dashboards.
• Conduct A/B testing on creatives, audiences, and offers to improve performance at scale.
• Work closely with sales, SEO, and content teams to ensure full-funnel alignment.
• Monitor market trends, platform updates, and competitor activity.
• Maintain clear documentation, reports, and performance forecasts.
   

Requirements

• Proven experience as a Performance Marketing Manager or Paid Media Specialist.
• Strong hands-on expertise with Google Ads and Meta Ads.
• Solid understanding of funnels, attribution models, and conversion tracking.
• Experience with analytics tools such as Google Analytics, Google Tag Manager, and ad platform dashboards.
• Ability to manage multiple campaigns and budgets simultaneously.
• Strong analytical thinking and decision-making based on data.
• Excellent communication and reporting skills.
• High level of self-organization and accountability in a remote work environment.
• Professional working proficiency in English.

Nice to have

• Experience with TikTok Ads, LinkedIn Ads, or programmatic platforms.
• Background in e-commerce, lead generation, or international markets.
• Experience working with CRM systems and marketing automation tools.
• Understanding of SEO and content performance synergy.

What we provide

• Fully remote work with flexible location.
• Direct impact on business growth and strategic decisions.
• Opportunity to work with international markets and diverse industries.
• Clear performance metrics and growth-oriented environment.
• Long-term collaboration with room for professional development.
• % from sales.