Pella Global

Job title: Graphic designer

Location: Remote 

Employment type: Full-time

Role overview

The Graphic Designer creates visual materials that communicate brand values clearly and consistently across digital and print channels. The role focuses on delivering high-quality design solutions that support marketing, branding, and business objectives.

Key responsibilities

• Create visual designs for digital and print materials.
• Develop brand-aligned graphics for social media, websites, presentations, and advertising.
• Design marketing assets such as banners, brochures, flyers, and corporate materials.
• Prepare visuals for online campaigns and offline usage.
• Collaborate with marketing, content, and development teams.
• Ensure visual consistency across all brand touchpoints.
• Adapt designs for different formats, platforms, and resolutions.
• Prepare final files for production and publishing.
• Manage multiple design tasks while meeting deadlines.

Required skills and qualifications

• Proven experience as a Graphic Designer or in a similar role.
• Strong proficiency in design tools such as Adobe Photoshop, Illustrator, and InDesign.
• Solid understanding of typography, color theory, and layout principles.
• Experience in creating designs for digital platforms and print.
• Ability to translate brand guidelines into clear visual communication.
• Attention to detail and strong visual judgment.
• Ability to receive feedback and apply revisions efficiently.
   

Nice to have

• Experience with motion graphics or basic video editing.
• Familiarity with UI/UX principles.
• Experience working in an agency or fast-paced environment.
• Knowledge of tools such as Figma or After Effects.
   

What success looks like in this role

• Designs align with brand identity and business goals.
• Visual materials are clear, consistent, and professional.
• Projects are delivered on time with high quality standards.
• Collaboration with teams is smooth and effective.

Job title: Performance marketing manager

Work format: Remote

Employment type: Full-time

Role overview

The Performance Marketing Manager is responsible for planning, executing, and scaling paid digital campaigns across multiple channels with a strong focus on measurable business results. This role owns performance strategy, budget efficiency, analytics, and continuous optimization to drive qualified leads, sales, and revenue growth.

Key responsibilities

• Plan, launch, and manage performance marketing campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other relevant platforms.
• Develop data-driven media strategies aligned with business goals and growth targets.
• Manage and optimize advertising budgets to achieve target CPA, ROAS, and conversion metrics.
• Build and test funnels, creatives, audiences, and landing page strategies in collaboration with design and content teams.
• Track, analyze, and report campaign performance using analytics tools and dashboards.
• Conduct A/B testing on creatives, audiences, and offers to improve performance at scale.
• Work closely with sales, SEO, and content teams to ensure full-funnel alignment.
• Monitor market trends, platform updates, and competitor activity.
• Maintain clear documentation, reports, and performance forecasts.
   

Requirements

• Proven experience as a Performance Marketing Manager or Paid Media Specialist.
• Strong hands-on expertise with Google Ads and Meta Ads.
• Solid understanding of funnels, attribution models, and conversion tracking.
• Experience with analytics tools such as Google Analytics, Google Tag Manager, and ad platform dashboards.
• Ability to manage multiple campaigns and budgets simultaneously.
• Strong analytical thinking and decision-making based on data.
• Excellent communication and reporting skills.
• High level of self-organization and accountability in a remote work environment.
• Professional working proficiency in English.

Nice to have

• Experience with TikTok Ads, LinkedIn Ads, or programmatic platforms.
• Background in e-commerce, lead generation, or international markets.
• Experience working with CRM systems and marketing automation tools.
• Understanding of SEO and content performance synergy.

What we provide

• Fully remote work with flexible location.
• Direct impact on business growth and strategic decisions.
• Opportunity to work with international markets and diverse industries.
• Clear performance metrics and growth-oriented environment.
• Long-term collaboration with room for professional development.

SEO specialist (AI SEO focus)

Role overview

The SEO specialist is responsible for driving organic growth through search engines by combining classical SEO expertise with AI-driven optimization techniques. This role focuses on technical SEO, on-page optimization, content strategy, and AI SEO methodologies aligned with modern search engine and generative search environments.

Key responsibilities

• Develop and execute SEO and AI SEO strategies aligned with business growth objectives.
• Conduct keyword and intent research using traditional tools and AI-powered platforms.
• Optimize on-page elements including titles, meta descriptions, headings, internal linking, and semantic content structure.
• Implement AI-driven content optimization for search engines and generative AI systems.
• Perform technical SEO audits and collaborate with developers to resolve issues related to indexing, crawlability, site speed, Core Web Vitals, and structured data.
• Optimize websites for search engine bots and AI-based crawlers used by generative search and discovery platforms.
• Monitor and improve website architecture, topical authority, and internal linking strategies.
• Analyze performance using Google Search Console, Google Analytics, and AI-powered SEO tools such as Ahrefs, Semrush, Surfer, or similar platforms.
• Track rankings, organic traffic, conversions, and AI-driven visibility metrics, preparing clear performance reports.
• Work closely with content, PR, and development teams to align SEO, AI SEO, and brand positioning.
• Stay updated on algorithm changes, generative search trends, and AI-driven search technologies.

Required qualifications

• Proven experience as an SEO specialist with hands-on AI SEO implementation.
• Strong understanding of on-page, off-page, technical SEO, and semantic search.
• Practical experience using AI tools for keyword research, content optimization, and SERP analysis.
• Knowledge of how generative AI platforms and large language models influence search visibility.
• Experience with structured data, entity-based SEO, and topical authority building.
• Familiarity with multilingual and international SEO strategies is an advantage.

Skills and competencies

• Strong analytical and data-driven mindset.
• Ability to translate AI insights into practical SEO actions.
• High attention to detail and structured thinking.
• Ability to manage multiple projects and priorities.
• Continuous learning mindset focused on AI and search evolution.

What the role delivers

• Sustainable organic growth across classical and AI-driven search environments.
• Improved visibility in traditional SERPs and generative search results.
• Higher-quality inbound leads driven by intent-based and AI-optimized search strategies.
• Clear, measurable SEO and AI SEO performance outcomes.

General Qualifications
    •    Experienced in developing RESTful APIs with Laravel
    •    Able to build modern, SEO-friendly, and performance-focused user interfaces using Next.js (React)
    •    Hands-on experience with MySQL / PostgreSQL databases
    •    Solid knowledge of authentication, authorization (role & permission), and API security
    •    Familiar with Git and version control workflows
    •    Values clean code, sustainable architecture, and proper documentation
    •    Strong analytical thinking and problem-solving skills
    •    Team-oriented, responsible, and proactive
    •    Seeking long-term, stable collaboration rather than short-term engagements

Technical Requirements

Backend (Laravel)
    •    Experience in API development and versioning with Laravel
    •    Knowledge of Form Request validation and Service & Repository patterns
    •    Experience with Queues, Jobs, Schedulers, and Caching mechanisms
    •    Familiar with JWT / Sanctum / Passport authentication methods
    •    Experience with multi-language (i18n) and multi-tenant architectures
    •    Understanding of Unit and Feature testing principles
    •    Aware of code sustainability and technical debt management in long-term projects

Frontend (Next.js)
    •    Experience with Next.js (App Router or Pages Router)
    •    Strong understanding of SSR, SSG, and SEO concepts
    •    Experience with API integrations and state management
    •    Ability to build responsive and performance-optimized user interfaces
    •    Experience with Tailwind CSS or similar modern CSS approaches
    •    Capable of maintaining component structure and performance in long-term product development

Preferred Qualifications
    •    Experience working on large-scale, long-living projects
    •    Experience with WordPress, Headless CMS, or system integrations
    •    Knowledge of Docker, CI/CD pipelines, or cloud infrastructure
    •    Experience developing real-time systems or dashboards
    •    Previously owned or maintained a product from early stages through long-term development

Responsibilities
    •    Develop and optimize Laravel-based backend services
    •    Build modern and high-performance user interfaces with Next.js
    •    Ensure reliable data flow between frontend and backend
    •    Improve existing systems and develop new modules
    •    Maintain high standards for code quality, performance, and security
    •    Actively contribute to the long-term growth, stability, and evolution of the system