P2H

Role Description:

P2H is looking for a PPC Specialist to drive the relaunch and optimization of our paid advertising strategy for development, design, AI, consulting, and similar services across Google Ads, LinkedIn Ads, and other relevant platforms. This role requires a highly analytical and proactive individual who can independently make strategic decisions and continuously optimize campaigns to drive qualified leads. You will work closely with the marketing team to align advertising efforts with overall business goals and campaign strategies.

Key Responsibilities:

• Develop and execute a comprehensive PPC strategy tailored to our current services and business goals. 
• Take proactive involvement in marketing campaign planning.
• Independently structure and manage campaigns, making strategic decisions on ad formats, targeting, and budgeting.
• Continuously optimize campaign performance with a strong focus on reducing CPL, increasing ROI, and maximizing qualified lead generation.
• Launch and manage remarketing campaigns to re-engage interested users and drive conversions.
• Analyze campaign performance metrics and use data insights to refine strategy.
• Collaborate with internal marketing teams to ensure PPC efforts are integrated and complementary.

Key Requirements:

• 3+ years of hands-on experience managing PPC campaigns, preferably in B2B or lead generation.
• Strong expertise with Google Ads, Google Analytics, Google AdSense, and LinkedIn Ads.
• Experience with remarketing campaigns and audience segmentation.
• Solid understanding of ad performance metrics and conversion tracking.
• Ability to work independently and take initiative in campaign planning and optimization.
• Knowledge of CRO (conversion rate optimization) principles.
• Skills in using BI tools (e.g., Looker Studio, Power BI) for reporting and analysis. 
• Proven track record in lowering CPL and improving ROI.
• Basic understanding of SEO principles and the ability to collaborate with SEO teams to align paid and organic search strategies. 
• Strong analytical mindset and data-driven decision-making approach.

Nice to Have:

• Familiarity with marketing automation tools (e.g., HubSpot).
• Experience working in fast-paced SaaS or tech environments. 

Our benefits

• Fully remote;
• 24 days for rest, 10 days for health and well-being;
• Learning and development opportunities covered by the company;
• Internal knowledge-sharing system;
• Free professional help from our corporate psychologist;
• Sports club membership - compensated partially;
• Accounting and legal support for private entrepreneurs;
• You can choose Ukraine or Poland public holidays according to your location.

Description

We’re on the hunt for a skilled Content Marketing Manager to become a key player in our marketing team. If you’re a versatile, imaginative, and seasoned writer passionate about crafting diverse marketing materials, this role could be your perfect fit!

You’ll take charge of developing and managing impactful content and thought leadership initiatives that drive global digital marketing campaigns, account-based marketing (ABM) strategies, research insights, blogs, website updates, and much more. If storytelling and content creation light your fire, we want to hear from you!

As our Content Marketing Manager, you will play a pivotal role in reinforcing our position as a trusted partner in web development and product design. Your work will showcase our expertise, strengthen our brand voice, and establish deeper connections with our audience. Through compelling and strategic content, you’ll drive engagement, generate leads, and help us grow lasting relationships with clients who trust us to deliver excellence.

This role is a springboard for future leadership opportunities within our marketing and communications teams. As the Content Marketing Manager, you’ll have the chance to lead high-impact projects, collaborate with top-tier industry professionals, and shape the future of content marketing at GetDevDone (a part of P2H).

Your Impact

• Create Impactful Marketing Content: Develop, write, review, and deliver high-quality marketing materials across various media platforms, showcasing expertise in web technologies, AI, CX, and UI/UX trends.
• Drive Engagement and Revenue Growth: Craft compelling short- and long-form content such as articles, eBooks, guides, white papers, infographics, case studies, and videos to boost lead generation, conversion rates, and revenue.
• Produce High-Impact Campaign Assets: Design engaging promotional materials, including headlines, landing pages, email campaigns, advertisements, and social media content, tailored to an American market with an advanced understanding of technology and design trends.
• Develop B2B Marketing Excellence: Leverage data, research, and collaboration to create thought leadership assets that resonate with key audiences and personas, driving brand awareness, preference, audience engagement, and website traffic.
• Collaborate with Industry Leaders: Partner with vertical, product, and channel marketing teams, PR experts, demand generation specialists, marketing operations leaders, subject matter experts, and top-tier marketing agencies to ensure content aligns with strategic goals.
• Optimize Content Strategies: Manage multiple projects, publish content using advanced CMS tools and systems, and continuously evaluate performance metrics to refine and enhance ongoing marketing efforts.
• Participate in Team Development: Contribute to project reviews, resource management, and team training sessions to foster a collaborative and innovative environment.

Required Education and Experience

• Professional Experience: Minimum of 4 years in publishing, editorial, journalism, content marketing, copywriting, or digital marketing, with a strong understanding of B2B marketing in the technology sector.
• Expertise in Technology and Design: Demonstrated ability to understand and communicate complex concepts in web technologies, AI, CX, and UI/UX.
• Marketing Savvy: Proven experience in content creation for a highly competitive market, especially with top-tier marketing agencies.
• Adaptability and Agility: Thrive in a fast-paced, dynamic environment with the ability to juggle competing priorities and deliver under tight deadlines.
• Collaboration Skills: Strong ability to work across teams and build partnerships with diverse stakeholders.
• Project Management: Preferred experience in managing workflows and timelines effectively.
• Industry Insights: Experience or familiarity with the contact center industry is a plus.

GetDevDone offers a dynamic work environment that values creativity, innovation, and work-life balance. Enjoy flexible work arrangements, competitive compensation, professional development opportunities, and the chance to impact a growing, global organization.

Main KPIs for the Role:

1. Content Performance: Increase engagement and conversions through compelling content like articles, eBooks, guides, and videos.
2. Lead Generation & Revenue Impact: Drive measurable improvements in lead creation, conversion rates, and revenue.
3. Campaign Effectiveness: Deliver high-performing promotional materials (emails, social, ads) optimized for the American market and tech-savvy audiences.
4. Thought Leadership: Build brand awareness and preference through innovative and research-driven B2B marketing assets.
5. Collaboration & Workflow Management: Successfully manage multiple projects with cross-functional teams and external agencies.
6. Optimization: Continuously refine strategies based on data-driven insights to maximize content ROI.

Recruitment Process

• Pre-Screening Interview (Recruiter)
• Interview with CMO
• Assignment
• Final Interview — Team Collaboration