ODDITY

Position Summary
We are looking for a Retention Marketing Analyst / Automation Specialist to deepen our understanding of customer behavior and drive personalized engagement at scale. This role will focus on segmentation, cohort analysis, and channel preference to strengthen retention strategies, while also owning product projects on website analytics and funnel optimization. The candidate will play a key role in building data-driven systems that improve personalization, optimize automated journeys, and accelerate cross-channel growth.
 

Job Description

• Partner with the retention team to design and optimize segmentation frameworks, including customer lifecycle cohorts, behavioral clusters, and channel preference mapping, ensuring highly personalized and efficient communications.
• Support the development and ongoing optimization of data infrastructure for retention, collaborating with product managers and data engineers to integrate APIs, events, and customer attributes into scalable marketing systems.
• Conduct deep-dive retention analyses—including purchase frequency, churn risk, repeat rate, and customer lifetime value drivers—to identify opportunities for tailored offers and messaging.
• Collaborate with product teams to analyze website performance, funnels, and user flows; recommend and implement A/B tests on landing pages, checkout experiences, and onboarding journeys to increase conversion and retention.
• Identify and test new ways to personalize campaigns across email, SMS, push, and onsite, leveraging purchasing behavior and consumer insights.
• Support existing CRM initiatives while transitioning to advanced automated journeys and event-driven personalization.
• Measure and communicate the impact of retention campaigns and product experiments, providing clear insights and actionable recommendations.
• Work closely with engineering and product leaders to rapidly implement solutions and continuously optimize user experience across both marketing and product touchpoints.
   

Basic Qualifications

• Strong analytical skills; comfortable working with large datasets to build customer cohorts, measure retention KPIs, and generate actionable insights.
• Solid understanding of lifecycle marketing, including segmentation, personalization, and multichannel campaign strategies.
• Excellent organizational skills, detail orientation, and ability to manage multiple initiatives in a fast-paced environment.
• Strategic thinker with the ability to translate data and insights into impactful retention strategies.
• Upper-intermediate English proficiency or above.
   

Preferred Qualifications

• 1–2 years of experience in marketing or product analytics, retention marketing, or automation.
• Proficiency in SQL (required/preferred depending on level) with the ability to write queries for cohort, funnel, and segmentation analysis.
• Familiarity with other coding languages (Python, R, or similar) for data analysis or automation is a plus.
• Experience with CRM/ESP platforms (Klaviyo, Iterable, Braze, etc.) and customer data analysis.
• Knowledge of A/B testing platforms (Google Optimize, Optimizely), Google Analytics, GTM, and product analytics tools.
• Passion for e-commerce and consumer products; interest in beauty or wellness is a plus.

🔍 We’re Hiring: QA Junior/Trainee 

We’re looking for a passionate and detail-oriented QA Junior or Trainee to join our growing QA team at Oddity, working on an exciting global e-commerce platform
 

🛍️ About the Project
ODDITY is a leading beauty brand powered by cutting-edge technology and a highly customized Magento1/2 storefront. We’re continuously improving performance, user experience, and quality — and that’s where you come in.
 

👀 What We’re Looking For

• Strong English communication skills (you’ll work with international teams daily)
• Solid understanding of QA basics: test case writing, bug reporting, exploratory testing
• Curiosity, consistency, and the drive to grow in a fast-paced environment
• Some familiarity with e-commerce platforms is a plus (Magento, Shopify, etc.)
   

💻 Nice to Have

• Any experience with Magento 1 or browser debugging tools
• Completed QA courses or bootcamps
• Knowledge of Jira, Slack, Git
   

🌍 Location
Remote or Office in Kyiv
 

🎯 What You’ll Do

• Test new features on our development environment
• Report bugs, edge cases, and UX issues
• Collaborate with developers, product owners, and senior QA engineers
• Learn fast, ask questions, and improve every week
  
  We offer:
• Ability to work on interesting and complex projects;
• Opportunity for self-improvement and professional growth;
• Competitive salary according to qualification;
• Comfortable office location;
• Paid vacation and sick leave
• Medical insurance
• Sports compensation
• English lessons
   

🧠 You don’t need years of experience — just the right mindset and strong communication.
If you’re eager to grow in QA and work on a high-impact global brand, let’s talk!