NerdySoft

About NerdySoft
 

NerdySoft is a software engineering company specializing in fintech, data engineering, and product development for startups and enterprises across the UK, EU, and US. We help clients build scalable, modern digital platforms and are now building our in-house marketing automation and growth engine.
 

This role is the first marketing hire, and you will own end-to-end lead-generation systems that scale and deliver measurable business results.
 

Role Overview
 

As Marketing Automation Lead, you will:
 

• Build, automate, and optimize content generation and lead funnel workflows.
• Use AI tools, SEO platforms, automation systems (Zapier, Make.com), and CRM integrations (HubSpot) to create a repeatable, scalable inbound lead engine.
• Own the end-to-end marketing workflow: from competitor research → content generation → CMS publishing → promotion → analytics → lead attribution.
• Translate marketing operations into predictable lead flow and actionable insights for the sales team.
   

Your mission: turn marketing automation into a predictable source of qualified leads.
 

Key Responsibilities
 

1. Automation & Workflow Building

• Design and implement automated workflows: competitor analysis → AI content → CMS → analytics → promotion.
• Maintain, improve, and scale these workflows continuously.
   

2. Content Operations

• Manage AI-driven content pipelines: ideation → drafting → SEO optimization → publishing.
• Build and maintain a library of reusable GPT prompts and templates.
• Coordinate with freelance writers/designers for editing and visuals.
• Implement content performance dashboards.
   

3. SEO & Analytics

• Identify high-traffic, high-conversion opportunities.
• Set up dashboards in HubSpot/Looker Studio to track organic traffic, CTA clicks, demo conversions, and content ROI.
• Continuously optimize SEO and conversion metrics.
   

4. Martech & CRM Integration

• Integrate HubSpot or other CRM with inbound channels.
• Implement lead scoring and segmentation.
• Ensure clean data flow between website, CRM, and analytics tools.
   

5. Growth Experiments

• Test new content types (case studies, videos, interactive tools).
• Run A/B tests on landing pages, CTAs, and email campaigns.
• Experiment with personalization and automation sequences.
   

Requirements
 

Must-Have Skills
 

• 3+ years in marketing automation, growth operations, or martech.
• Hands-on experience with automation platforms (Zapier, Make.com, HubSpot workflows).
• Strong understanding of SEO, content strategy, and analytics.
• Familiarity with AI tools: OpenAI / ChatGPT API, SurferSEO, SEMrush/Ahrefs.
• Comfortable working with structured data (Sheets, CSV, APIs).
• Excellent organizational and communication skills.
• Fluent in English.
   

Nice-to-Have
 

• Experience in B2B software outsourcing, SaaS, or fintech marketing.
• Basic HTML/CSS or CMS experience (WordPress, Webflow).
• Python or scripting for automation.
• Understanding of sales enablement and CRM reporting.
   

Why Join NerdySoft
 

• Build the first internal growth engine for a fintech-focused IT outsourcing company.
• Hands-on ownership of automation, analytics, and content strategy.
• Freedom to experiment with AI-driven workflows and modern marketing technology.
• Work directly with the CEO and leadership team.
• Remote-first, flexible setup with measurable impact.

Digital banking is only 1% updated, we help to build the next 99%. NerdySoft has quite deep expertise in the financial domain. Technological advances that allow international financial transactions in real-time are leading to a certain revolution in finance. We are also participating in this process and would like to consolidate our position in the sector of fintech experts.

To support our continued growth, we are looking for an experienced Sales Manager who is passionate about building and developing the company’s sales force.

 

Requirements:

— 4+ years of experience in technology/outsourcing sales, ideally in a high volume, fast-paced sales environment;

- Successful business development management experience with the USA market;

— Proven experience in prospecting in SaaS/Enterprise;

— In-depth knowledge of and experience with the sales process, relationship building, and closing deals;

— Excellent interpersonal, organizational, and problem-solving skills;

— Posibility to travel;

— English — an Advanced level.

 

Responsibilities:

-Responsible for the sales process in the company;

-Сlose cooperation with the Lead Generation team;

-Achieve sales targets set by management;

-Develop individual customer acquisition strategy;

-Manage all pre-sales support activities;

-Communicating with customers to understand their needs and explain the value of the company’s services, conducting introductory and demonstration meetings with new customers, and establishing strong cooperative relationships;

-Market development: the continuous search for new partnership opportunities and markets.

-Meet the expectations and requirements of internal and external customers by conducting detailed needs analysis,

-Act with customers in mind and establish effective and long-term relationships based on trust and respect;

-Maintain accurate forecasts and efficiently maintain a database with detailed and accurate notes on all sales-related activities.

If this is all about you, we look forward to receiving your CV and talking to you in more detail!