MD Finance

We are looking for an experienced PPC Manager to take charge of launching, optimizing, and scaling advertising campaigns in Google Ads. The ideal candidate has a strong understanding of analytics, expertise in GA4 and GTM, and the ability to implement non-standard approaches for promoting complex niches. If you have analytical thinking, experience working with financial offers, and know how to improve conversion rates — join our team!

Main Responsibilities:

• Launching, optimizing, and scaling advertising campaigns in Google Ads.
• Setting up and managing analytics in GA4, working with GTM.
• Bypassing ad blocks in Google Ads.
• Setting up advertising campaigns on additional websites.
• Participating in the creation of landing pages for the product.
• Configuring advertising campaigns for mobile applications.
• A/B testing of landing pages.
• Testing and implementing non-standard approaches to promote complex niches.
• Analyzing the effectiveness of advertising campaigns and continuously improving them.
• Working with financial offers and increasing their conversion rate.
• Preparing reports and recommendations for budget optimization.
• Writing technical specifications for landing page development.

Professional Qualifications:

• 3+ years of experience with Google Ads, GA4, and GTM.
• Experience with financial products and complex niches is preferred.
• Skills in A/B testing, working with creatives and landing pages.
• Ability to analyze data, work with KPIs, and optimize advertising expenses.
• Experience working with UAC campaigns.
• Experience with Apple Search.
• Experience working with Adjust & Affise.
• Understanding of the Spanish and Mexican markets.
• English level B1 or higher.
• Knowledge of Spanish is a plus.
• Experience in traffic arbitrage is desirable.

What We Offer:

• Be part of a dynamic and growing FinTech company where you can make a real impact
• Remote work or possible relocation to Cyprus.
• 20 days of vacation, 100% sick leave compensation
• English language courses
• Medical coverage

Responsibilities:

• Develop and maintain comprehensive reporting, encompassing complex SQL (PostgreSQL) queries to interactive Power BI dashboards.
• Automate data delivery through Slack bots, scheduled email reports, and Python scripts.
• Design, implement, and analyze A/B tests for collection strategies, call scripts, and AI experiments.
• Conduct segmentation, cohort, and behavioral analyses to identify performance trends across customer groups and DPD buckets.
• Collaborate with cross-functional teams (product, IT, data, operations) and external vendors to align analysis with business objectives.
• Ensure data consistency, accuracy, and transparency across all sources and calculations.
• Provide actionable insights through before/after comparisons, anomaly detection, and pattern recognition to support decision-making.
• Support the transition of manual Excel reporting to standardized BI pipelines.

Required Professional Qualifications:

• Proficient in SQL (PostgreSQL), including complex joins, window functions, stored procedures, and performance optimization.
• Expertise in Power BI, including data modeling, DAX, interactive dashboards, and data refresh setup.
• Experience in Python for automation tasks such as API integration, data formatting, custom reporting, and scheduling.
• Familiarity with task scheduling tools
• Understanding of collection processes and KPIs, or a strong eagerness to learn quickly.
• Experience with A/B testing, cohort analysis, retention, and funnel tracking.
• Strong ability to communicate insights clearly to non-technical audiences through visualization, storytelling, and actionable recommendations.
• Experience in migrating manual reports to standardized BI tools.
• Upper-intermediate proficiency in English (written and spoken).

What We Offer:

• Be part of a dynamic and growing FinTech company where you can make a real impact.
• Remote working option.
• We offer a competitive salary package and benefits.
• 20 days of vacation, 100% sick leave compensation
• English language courses
• Medical coverage