Masterly

🎯 About You

You’re a creative and strategic storyteller who understands how to build demand-generation content through thought leadership.
You can take raw ideas, transcripts, or conversations and turn them into smart, scroll-stopping posts that attract founders and decision-makers in SaaS, fintech, and healthtech.
You love structure, clarity, and keeping a consistent narrative across posts.

🔹 What You’ll Do

Content Strategy & Planning

• Build and manage a content calendar for LinkedIn (2–4 posts/week)
• Define recurring content pillars (case studies, insights, founder stories, industry lessons)
• Suggest formats and angles that align with demand generation goals
• Research trends and conversation topics in design, SaaS, and tech

Writing & Editing

• Ghostwrite LinkedIn posts in a conversational, human tone
• Refine ideas and short notes into clear, impactful narratives
• Create hooks, headlines, and CTAs that drive engagement
• Collaborate with designer on visuals or carousels

Analysis & Optimization

• Track post performance and identify patterns that work
• Propose content improvements based on data and engagement
• Maintain consistency in tone, topics, and storytelling style

🧠 Skills & Background

• Excellent written English (C1+), natural storytelling voice
• Strong understanding of LinkedIn content formats and tone
• Familiar with B2B / founder-driven content and demand generation
• Experience in SaaS, tech, or design fields is a plus
• Organized, self-directed, and comfortable working asynchronously

🚀 What You’ll Get

• Full creative ownership of content strategy and tone
• Direct collaboration with founder (quick feedback cycles)
• Access to idea banks, transcripts, and project insights
• Potential to grow into Head of Content / Brand Strategist role