Maisoncommerce

About the Role

We're seeking a talented Static Designer to create high-converting static ads for Facebook and Instagram based on Eugene Schwartz's Breakthrough Advertising principles. You'll work with our Shopify landing page agency to develop ad creative/static images that align with different market awareness levels, creating imagery that drives conversions across diverse e-commerce brands.

This is about performance, not just aesthetics. We need someone with a keen eye for what converts, not just what looks pretty.

Key Responsibilities

• Design static ad creatives for Facebook and Instagram campaigns aligned with our 5-level market awareness framework
• Create visual assets that complement our landing pages tailored to each awareness stage:
  • Most Aware
  • Product Aware
  • Solution Aware
  • Problem Aware
  • Unaware
• Interpret creative briefs and translate them into compelling visual stories
• Deliver weekly batches of designs across multiple client accounts
• Maintain brand consistency while adapting messaging for different awareness levels

• Collaborate with our copywriting and strategy teams to ensure visual-message alignment

   

Focus on conversion-driven design decisions backed by performance marketing principles

Required Skills & Qualifications

• Essential: Deep understanding of market awareness levels and how visual communication changes across the awareness spectrum
• Proven track record of creating high-converting ad creatives (not just visually appealing designs)
  • 2+ years of experience in social media ad design (Facebook/Instagram focus)
    • Proficiency in Figma and/or Canva (please specify your preferred tool)
• Portfolio demonstrating:
  • Direct response ad designs with performance metrics (if available)
  • Understanding of visual hierarchy for different audience segments
  • Experience with problem-solving/solution-based products
• Clear before/after examples showing improved conversion rates
  • Strong grasp of social media ad specifications and best practices
• Ability to work with multiple brands simultaneously while maintaining quality
• Eye for direct response design elements: clear CTAs, benefit-focused layouts, urgency triggers

Preferred Qualifications

• Familiarity with Eugene Schwartz's Breakthrough Advertising concepts
• Experience with e-commerce/Shopify brands
• Understanding of direct response marketing principles
• Experience working with health, beauty, or lifestyle brands

• Understanding of scroll-stopping techniques and thumb-stopping creative

   

What You'll Work On

• Problem-solving product campaigns across various industries
• Weekly design sprints with 5-10 static variations per client
• Seasonal campaigns and product launches
• Retargeting creative sets for different funnel stages

Work Arrangement

• 100% Remote Position
• 32-40 hours per week. We do a test assignment first (free!), then trial month (paid). 
• Weekly batch delivery schedule
• Flexible hours with some overlap for team collaboration
• Must be responsive during agreed-upon communication windows

How to Apply

Please submit:

1. Portfolio showcasing social media ad designs (bonus points for showing work across different awareness levels and including conversion metrics)

• Loom Video (REQUIRED - 3-5 minutes)
  • Explain your understanding of Breakthrough Advertising
  • Walk through the 5 levels of market awareness
  • Show 1-2 examples from your portfolio and explain how they target specific awareness levels
  • Discuss how design changes based on where the audience is in their awareness journey
• Case study (optional but preferred): Describe a campaign where you adapted designs for different audience segments with performance results
• Brief explanation of what makes a static ad convert vs. just look good
• Tool preference: Figma or Canva, and why
• Availability to start and commit to 32-40 hours per week