MacPaw

MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products, and every 5th Mac on Earth has our product installed.

At MacPaw, we believe humans and technology can reach their greatest potential together.

We gather open-minded people who support each other and aspire to change the world around us, making millions of people’s lives easier with technology.

Our flagship products include CleanMyMac, Setapp, ClearVPN, Moonlock, and more. Now, we’re stepping into an important new stage: launching a product ecosystem with a new AI Mac Assistant — Eney.

We are expanding our team and looking for a Data Engineer to help us build a scalable, reliable data architecture.

In this role, you will build reliable data pipelines, design clear domain models, and optimize our data warehouse. We value a practical, problem-solving mindset — someone who easily navigates ambiguous requirements, brings structure to complex tasks, and takes ownership of their solutions.

In this role, you will:

• Build and support Airflow pipelines to ingest data from third-party sources (APIs, payment providers, ad networks) with retries, backfills, and quality checks.
• Work directly with Analytics Engineers and product teams to translate ambiguous business requests into reliable data models.
• Design and implement fact and dimension tables in dbt using dimensional modeling principles.
• Migrate existing SQL transformations into dbt models, adding tests and documentation.
• Refactor the current dbt project: improve layer structure, standardize naming conventions, and set up CI checks.
• Optimize slow or costly warehouse queries and materializations.
• Evaluate table formats and set up initial ingestion flows for our Data Lakehouse prototype.

Skills you’ll need to bring:

• Strong proficiency in Python and advanced SQL, including complex transformations, window functions, and query optimization.
• Proven experience building and orchestrating ELT/ETL pipelines using Airflow.
• Solid experience with dbt for data modeling, testing, documentation, and managing project structure.
• Good understanding of dimensional modeling concepts, Kimball methodology, star/snowflake schemas, and SCDs.
• Practical experience working with cloud data warehouses (preferably BigQuery, Redshift, or Snowflake) and Cloud Storage.
• Hands-on experience with Docker, Git workflows, and basic cloud/containerized environments.
• A problem-solving mindset with the ability to handle ambiguous requirements, communicate effectively with stakeholders, and use AI/LLM tools (like Claude) to speed up delivery.
• At least an Intermediate level of English and fluent Ukrainian.

As a plus:

• Experience with change data capture (CDC) tools and patterns (e.g., Debezium).
• Background in building and optimizing large-scale data processing jobs with PySpark.
• Experience with real-time data processing using message brokers like Kafka or RabbitMQ.
• Experience with stream processing frameworks (Flink, Kafka Streams).

What we offer:

• We are a Ukrainian company, and we stand with Ukraine against the russian aggression
  We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
• We are committed to our veterans
  Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
• Hybrid work model
  Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
• Your health always comes first
  We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
• Flexible working hours
  You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
• Space to grow both professionally and personally
  Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
• Teams we are proud of
  We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• Office designed for people (and pets)
  Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).
• Time-off policy that covers life’s needs
  Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
• Join social initiatives with MacPawCares
  MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
• We’re an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
  We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
  
  *Some benefits are under development, and new adjustments are possible.

We’re looking for a User Acquisition Lead to spearhead performance marketing for Setapp—MacPaw’s curated platform that provides access to a premium ecosystem of vetted tools for macOS, iOS, and the web.

Setapp is currently evolving from its subscription model into a comprehensive software marketplace, expanding how users discover and license individual apps. To guide this transformation, we use insights from market research and validate the business model: running fast paid traffic experiments and checking unit economics firsthand.

In this role, you will take full ownership of our global paid acquisition strategy, optimize media budgets, and lead a dedicated team of performance and creative specialists.

Your primary focus areas will include:

• Driving rapid validation testing via paid traffic to uncover new product economics.
• Generating and testing high-converting hypotheses for digital funnels and landing pages. 
• Designing global media plans and selecting the optimal paid channel mix.
• Optimizing the conversion rates throughout the funnel

In this role, you will:

• Conduct audits and optimize the user acquisition funnel, prioritizing high-impact improvements.
• Evaluate existing marketing reporting systems and implement enhancements to ensure real-time, actionable insights on key growth metrics.
• Generate ideas, launch and test hypotheses, analyze results, and define next steps to improve performance.
• Monitor and analyze campaign performance using key metrics (CPA, CAC, LTV, CTR, CR, etc.). 
• Collaborate with cross-functional teams, including a product manager, copywriter, marketing designers, and analysts, to deliver high-performing ad creatives and landing pages. 
• Provide regular performance reports, identify trends, and share optimization insights. 
• Own the whole user acquisition strategy - from scaling existing acquisition channels to looking for expansion opportunities.
• Lead, mentor, and structure a high-performing growth marketing team.

Skills you’ll need to bring:

• 5+ years of experience in user acquisition/performance marketing, with a strong focus on B2C SaaS or E-commerce Marketplaces in Tier-1 markets.
• Successful track record of launching and managing Google and Meta Ads campaigns in a metrics-driven environment.
• Proven track record of effectively managing big marketing budgets.
• Experience in managing teams with 3+ people. 
• Proven track record of effectively optimizing performance metrics (CPA, CAC, ROMI, etc.) to meet business objectives. 
• Experience with conversion rate optimization and funnel analysis. 
• Strong analytical skills (ability to find cause-and-effect relationships, prioritization) and experience conducting A/B tests. 
• Hands-on experience with advanced marketing analytics tools (e.g., Google Analytics, Looker Studio, Tableau, etc.).
• Ability to think creatively and develop innovative strategies to attract new users. 
• Results-oriented mindset with a high level of autonomy and responsibility. •
• Ability to stay up to date with industry trends and continuously look for growth opportunities. 
• Knowledge of key e-commerce mechanics. 
• At least an Upper-Intermediate (B2) level of English.

Nice-to-have skills: 

• Experience in new market expansion (specific GEO or Tier 2).
• Experience in AI automating and optimizing routine tasks.

We’re looking for an SMM Specialist to join our SMM & Communication Service team. Our mission is to keep MacPaw and its products loved and recognized by Apple users by growing our audience, boosting brand awareness, and driving traffic across social media channels. You’ll collaborate closely with internal teams to deliver creative and effective solutions.

If you're interested in this role, please highlight a recent project in your CV or cover letter, including the results you achieved and key supporting metrics 🌟

In this role, you will:

• Plan and create content together with a designer and copywriter
• Help develop overarching comms campaigns and turn them into engaging posts
• Track key metrics (reach, engagement rate, follower growth) and provide reports to the broader marketing team
• Engage with the audience via Stories, comments, and messages
• Run basic targeted ads on Meta, LinkedIn, and X (Twitter)
• Brainstorm content ideas for Setapp and Eney's social media platforms, including product releases & updates, as well as posts based on key content pillars for the product's target audience
• Сreate content (including photo and video shooting) for static and video content, as well as adapt US-oriented trends to our content strategy

Skills you’ll need to bring:

• Experience with Instagram, X (Twitter), LinkedIn, and Facebook
• Strong skills in content planning, creation, and distribution
• Ability to align your work with the overall brand and social media strategies
• Good understanding of social media analytics and how to influence results
• Comfortable working in a dynamic environment and owning your tasks
• Awareness of online trends and culture, especially in English-speaking countries, with a focus mainly on the US
• Experience collaborating with designers and copywriters to deliver results
• Basic knowledge of social media targeted advertising (brand awareness, traffic, engagement)
• Passion for memes, trends, and internet culture
• Fluent English and Ukrainian
• Practical AI skills for everyday workflows (writing, analytics, automation)

As a plus:

• Basic video shooting and editing skills (iPhone is enough)
• Some experience with TikTok promotional strategies
• Experience in tech companies or agencies
• Copywriting skills
• Familiarity with Reddit and Discord
• Ability to visit our Kyiv office

What We Offer:

• We are a Ukrainian company, and we stand with Ukraine against the russian aggression
  We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
• We are committed to our veterans
  Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
• Hybrid work model
  Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
• Your health always comes first
  We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
• Flexible working hours
  You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
• Space to grow both professionally and personally
  Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
• Teams we are proud of
  We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• Office designed for people (and pets)
  Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).
• Time-off policy that covers life’s needs
  Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
• Join social initiatives with MacPawCares
  MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
• We’re an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
  We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
  
  *Some benefits are under development, and new adjustments are possible.

We build apps that empower millions of Mac users globally. Data has always played a key role in shaping our products, from major strategic decisions to daily improvements. Now we’re seeking a Product Marketing Analyst to help us keep data clean, relevant, and actionable.
You will monitor and maintain the health of our product’s analytical ecosystem — from dashboards to ad tracking. You’ll be a key partner to marketers, helping to make sense of user behavior, evaluate experiments, and support strategic initiatives with data that matters.

Your mission will be ensuring the marketing teams always have access to reliable insights, dashboards, and reports that truly support decision-making.

Interested? Apply now and let’s create data-driven magic together💫

In this role, you will:

• Analyze sales funnels, investigate metric anomalies via segment analysis, and measure brand activity impact to drive growth
• Design and configure cross-domain tracking (GTM/SGTM) ensuring high data quality and GDPR compliance
• Proactively communicate insights and hypotheses to stakeholders, translating complex data into clear business actions
• Adapt and maintain existing dashboards and data models for continuous funnel monitoring
• Own the full website A/B testing lifecycle from hypothesis formulation to statistical analysis to boost conversion rates
• Use AI tools to accelerate exploratory analysis, code writing, and automated reporting

Skills you’ll need to bring:

• Strong critical, systemic, and analytical thinking
• Advanced SQL skills and confidence working with large datasets
• Hands-on experience with BI tools (we use Google Data Studio)
• Understanding of unit economics
• A track record of finding insights in data, investigating root causes, and building reports for different levels of decision-making
• At least upper-intermediate level of English for communication with the American office and fluent Ukrainian

As a plus:

• Solid understanding of Web Analytics & Tracking (GA/GTM)
• Familiarity with DBT, Git
• Understanding of statistics, probability theory, and A/B testing platforms (e.g., Growthbook)
• Knowledge of specifics of tracking digital marketing channels (Google Ads, ASA, Affiliate)
• Practical GDPR-compliance experience
• Leveraging AI tools (Claude Code etc) for everyday workflows

What We Offer:

• We are a Ukrainian company, and we stand with Ukraine against the russian aggression
  We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
• We are committed to our veterans
  Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
• Hybrid work model
  Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
• Your health always comes first
  We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
• Flexible working hours
  You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
• Space to grow both professionally and personally
  Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
• Teams we are proud of
  We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• Office designed for people (and pets)
  Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office, and you are welcome to bring your pets to the office (we have separate floors for cats and dogs).
• Time-off policy that covers life’s needs
  Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
• Join social initiatives with MacPawCares
  MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
• We’re an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
  We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
  
  *Some benefits are under development, and new adjustments are possible.