Light IT Global

We are looking for a responsible and proactive Lead generation specialist to drive new business opportunities, primarily through LinkedIn and event-based activities. The ideal candidate is an independent self-starter who knows how to build relationships, generate and validate high-quality leads, and support the full lead nurturing cycle — from initial research and event preparation to follow-ups and CRM management.

Requirements

• At least 2 year of proven experience in lead generation for a software development company
• Proficient written English (B2+ level or higher)
• Solid understanding of SDLC and key software development technologies
• Good understanding of software outsourcing and outstaffing business models
• Proven experience with LinkedIn lead generation, including building connections, crafting outreach messages, and managing campaigns
• Proven experience with email-based lead generation, including cold outreach and follow-up campaigns
• Strong attention to detail and ability to maintain accurate records in a CRM system (HubSpot preferred)
• Excellent communication and time management skills; ability to work independently and take ownership of results

Nice to have

• Hands-on experience in event-based lead generation — both offline (conferences, meetups, networking events) and online (webinars, virtual summits)
• Good skills in working with generative AI tools such as ChatGPT, Claude, Grok, or Gemini for research, content creation, or automation
• Experience with lead outreach and automation tools such as Instantly, Apollo, or similar

• Familiarity with A/B testing, personalization techniques, and sales automation workflows

   

Responsibilities

• Research and identify potential leads through LinkedIn, event platforms, email campaigns, and other relevant channels
• Plan and execute lead generation activities around targeted industry events (before, during, and after events)
• Develop and execute lead generation campaigns aligned with marketing and sales goals
• Collaborate with the marketing and sales teams to create and test new strategies and hypotheses for outreach and engagement
• Book live or virtual meetings with qualified leads and ensure smooth scheduling and communication
• Conduct timely follow-ups with leads generated from events
• Maintain accurate and up-to-date lead information in CRM (HubSpot)
• Prepare regular reports on campaign performance, event, and lead generation metrics
• Continuously explore new tools, platforms, and methods to improve lead quality and conversion rates