KPI Creatives

Mission: scale KPI Creatives from 10 to 30 monthly active clients and from 10 to 20 team members using systems, automation, and AI

The Operations Manager / COO is responsible for end-to-end operational excellence and controlled scaling of KPI Creatives.

This is not an administrative role.

This is a systems, execution, automation, and scale role.

Your core challenge:

Scale the agency from ~10 to 30 active clients and from ~10 to 20 team members — without chaos, margin loss, or quality drop.

Your Mission

You will:

• Turn strategy into execution
• Turn growth pressure into stable systems
• Scale delivery, team, and margins using automation and AI
• Build an operation where growth does not equal manual overhead

You ensure that what we sell is exactly what we deliver — on time, at margin, and at quality — even as volume and team size double.

Key Responsibilities

1. Operational Leadership & Scale

• Own daily, weekly, and monthly operations of the agency
• Translate company strategy into executable operational plans

• Design and operate a system capable of scaling:
   

  • Clients: 10 → 30+
  • Team: 10 → 20+

   

• Build an operational structure that scales non-linearly (systems > headcount)
• Act as the operational counterbalance to sales and growth

2. Delivery System & Production Management
 

• Own and evolve the batch-based delivery model

• Ensure predictable, on-time delivery across:

   

  • Content systems
  • Video production
  • Websites
  • SEO / GEO
  • AI-based deliverables

   

• Manage complexity as volume grows:

   

  • Workload balancing
  • Dependency mapping
  • Bottleneck prevention

   

• Ensure delivery quality remains stable at 30 clients, not just at 10

3. Process, SOP & AI-First Operations

Design, document, and enforce SOPs that are automation-ready and AI-compatible, including:

• Scalable client onboarding
• Monthly production cycles
• Content & video pipelines
• Website & SEO delivery
• QA, approvals, and revision control

You will:

• Replace manual coordination with AI pipelines
• Continuously refine processes using:
  • Delivery data
  • Error rates
  • Throughput metrics

  • Team feedback

     

4. Team & Capacity Management (10 → 20 People)

• Manage project managers, producers, and operational leads
• Coordinate a hybrid remote team (in-house + contractors)
• Plan and forecast capacity growth from 10 to 20 team members

• Decide when to:

  • Hire
  • Outsource
  • Automate

   

• Ensure role clarity, ownership, and load balance as the org grows

5. Client Operations & Retention at Scale

• Own operational client experience across all touchpoints

• Partner with Client Service Director on:

  • Escalations
  • Scope protection
  • Expectation management

   

• Reduce churn through:

  • Predictable delivery
  • Clear processes
  • Transparent capacity limits

   

• Ensure sales promises match operational reality

6. Financial & Performance Control

• Control operational costs as team and volume grow
• Track unit economics per client and per batch
• Monitor margins while scaling from 10 → 30 clients

• Work with CEO on:

  • Pricing logic
  • Packaging
  • Capacity-based growth planning

   

• Ensure profitability scales faster than complexity

7. AI Pipelines & Automation (Core Responsibility)

This role owns internal automation.

You will:

• Design and implement AI-driven production pipelines

• Reduce manual work in:

   

  • Content preparation
  • QA
  • Reporting
  • Project coordination

   

• Integrate AI into:

   

  • Project management
  • Quality control
  • Performance tracking

   

• Continuously replace people-dependent processes with systems

Key KPIs for This Role

• On-time delivery rate
• Client scale success (10 → 30 without delivery failure)
• Team scale efficiency (10 → 20 without margin erosion)
• Client retention rate
• Production cycle time
• Cost per unit of content
• Team utilization rate
• Operational margin
• Automation coverage (% of processes automated)
• Error & rework rate

Ideal Candidate Profile

Required Experience

• 3+ years in operations, delivery, or COO role
• Digital agency, production studio, SaaS, or subscription business
• Experience scaling both clients and team size
• Strong background in process design and operational systems

Strong Advantage If You Have

• Experience scaling operations:

  • Clients: ~10 → 30+
  • Team: ~10 → 20+

   

• Productized services or retainer models
• Creative, video, or content teams
• SEO / GEO / website delivery workflows
• Hands-on experience with AI tools and automation platforms

Core Skills

• Systems thinking
• Operational discipline
• Automation mindset
• Clear communication
• Data-driven decision-making
• High ownership
• Calm execution under growth pressure

Personality Fit

• You build structure where others panic
• You think in flows and systems, not tasks
• You are comfortable saying “no” to protect delivery
• You value leverage over heroics
• You care about results, not process theater

What We Offer

• Key leadership role in a scaling agency
• High autonomy 
• Remote-first setup
• Competitive compensation (fixed + performance-based)
• Clear path toward full COO / ecosystem-level leadership

About KPI Creatives

KPI Creatives is a fast-growing digital agency operating at the intersection of creativity, technology, and performance marketing. We work with U.S. businesses and build our own content-driven products (Indiev, Start Podcast).

We actively use AI to accelerate research, ideation, and iteration — but never to replace thinking.

Our standard is simple: AI-powered workflows, human-level output.

Role Overview

We are looking for a Video Scriptwriter / Creative Strategist who will turn business goals, insights, and strategies into clear, high-performing video scripts — using AI as a productivity tool, not a creative crutch.

This role requires someone who is comfortable working with AI (for research, drafts, variations), but who can edit, refine, and elevate scripts so they never sound generic, templated, or “AI-written.”

Key Responsibilities

1. Video Scriptwriting & Story Structure

• Write scripts for short-form and long-form videos (Reels, Shorts, YouTube, ads).
• Build strong hooks, narrative flow, and clear endings (CTA or next step).
• Turn rough ideas or AI-assisted drafts into sharp, human, watchable scripts.
• Adapt one idea into multiple script variations without repetition or formula fatigue.

2. AI-Assisted Ideation (Without AI Slop)

• Use AI tools to speed up research, ideation, and structural exploration.
• Critically evaluate AI outputs and rewrite them into original, brand-safe language.
• Eliminate generic phrasing, overused hooks, and empty marketing clichés.
• Ensure every script sounds intentional, specific, and human.

3. Performance-Oriented Thinking

• Write scripts with retention, watch time, CTR, and conversions in mind.
• Understand how hooks, pacing, framing, and clarity affect performance.
• Improve scripts based on analytics, feedback, and content benchmarks.

4. Briefs & Collaboration

• Prepare clear, actionable script briefs for editors, motion designers, and producers.
• Work closely with Creative Directors and marketers to align scripts with strategy.
• Iterate fast and improve scripts through internal review cycles.

5. Quality & Consistency

• Maintain a consistent brand voice across high-volume content production.
• Actively remove “AI slop” from scripts during review and refinement.
• Protect clarity, tone, and positioning — even under tight deadlines.

Requirements

• 2+ years of experience writing scripts for video content (social, YouTube, ads).
• Strong understanding of short-form video mechanics (hooks, pacing, payoff).
• Hands-on experience using AI tools for writing or ideation with strong editing skills.
• Ability to recognize and eliminate generic, low-quality AI-generated language.
• Clear, structured thinking and strong command of English.
• High attention to detail and content quality.

Nice to Have

• Agency or content studio experience.
• Experience with performance creative or growth marketing.
• Familiarity with structured content systems and repeatable frameworks.
• Experience working with U.S. brands or audiences.

What We Offer

• Real AI-powered workflows — not “prompt monkeys.”
• Clear expectations and high creative standards.
• Work on large volumes of video content for U.S. clients.
• Full remote flexibility.
• Stable USD payments and long-term cooperation.
• Growth into Senior Scriptwriter, Creative Strategist, or Creative Lead roles.